d&ad new blood introduction
TRANSCRIPT
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Hello
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1 Who am I?
2 What is D&AD
3 Choosing your brief
4 Introduction to the briefs(This is a long part)
5 Ideal process(another long part)
6 Questions?
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Rob Peartrobpeart.com
@lgndryhappiness
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Choose quickly
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Make it interesting
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Give yourself a clearly defined task
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Give yourself a strong foundation
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Give yourself room for creativity
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Research / insight
2 Opportunities & personal briefs
3 Prototype / Test / Evaluate / Develop / Repeat
4 Produce
5 Present
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Quantitative & qualitativePrimary & secondary
1 Research / insight2 Opportunities & personal briefs3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Research / insight2 Opportunities & personal briefs3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
Establish the context
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Research / insight2 Opportunities & personal briefs3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
Establish the context
Experience the channelsDefine the industry wide shift
Identify and explore other platforms
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Establish the barriers between where you are now,
and where you want to be
1 Research / insight2 Opportunities & personal briefs3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Research / insight2 Opportunities & personal briefs3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
Establish the barriers
Investigate usage patternsInvestigate acquisitionInvestigate retention
best-practises
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Begin to identify opportunities for overcoming
these barriers
1 Research / insight2 Opportunities & personal briefs3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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1 Research / insight2 Opportunities & personal briefs3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
Identify opportunities
Social mediaUser experience
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Capture and park your ideas
1 Research / insight2 Opportunities & personal briefs3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Opportunities, briefs and ideas
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?2 Opportunities & ideas
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Frame the opportunities in terms of your context
2 Opportunities & ideas
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Frame the opportunities:
The BBC is a global media organisation. They are experts at making great content! How
can this make our social media presence more effective?
2 Opportunities & ideas
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Make much of the minds of your colleagues
2 Opportunities & ideas
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Use the minds of colleagues:
Brainstorm!Workshop!
Straight-up ideas, smaller chunks
2 Opportunities & ideas
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Use the minds of colleagues:
NBYOU ARE NOT TRYING TO SOLVE IT
2 Opportunities & ideas
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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You can get the BBC in 400+ languages
The photography from the nature programmes is UNREAL
I love the way xxx use Facebook
Global Great content Social media
I saw a gr
eat
document
ary
about the
nile
I love the drama stuff that they do
Does iPla
yer
count as
Social
Media?
BBC World Service is awesome. I learn so much from that
Content is really
broad, not just
TV and radio
Do the BBC use Vine? That could
be an interesting format
2 Opportunities & ideas
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Edit the thoughts,develop the ideas
2 Opportunities & ideas
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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2 Opportunities & ideas
Edit the thoughts, develop the ideas1 Develop a mini-drama that
plays-out over Twitter
2 A documentary made up entirely of Vine posts
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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2 Opportunities & ideas
Edit the thoughts, develop the ideas
NBVALUE
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Prototype / Test / Evaluate / Develop /
Repeat
3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Prototype
Make the quickest, dirtiest prototype of your
idea possible
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
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Prototype
Pick a subjectCreate a loose narrative
Start filming!
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
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Test
See how it works,See how long it takes,See how its received
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
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Test
Put it online, does it work?How long does it takes to
make each Vine?What kind of engagement does
it have?
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
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Evaluate
What worked well?What could be better?
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
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Evaluate
The format is great for storytellingWe tried to cram too much
into each Vine
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
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Develop
Implement all the changes
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
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Develop
Simplify VinesTell story over multiple Vines
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
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Repeat
Do it all again, and repeat it until it cant get any better
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present
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Produce
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?4 Produce5 Present
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Present
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?5 Present
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Present
What are the key points from your project?
Whats the best way to present them?
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?5 Present
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Session 115.1.15
Content
Presentation:
Introduction to D&AD New Blood Briefs
Guidelines for process
Group crits:
Assessing the work completed to date
Feedback between group
Group presentations:
Presenting to the whole class your final concepts
Receiving feedback on final concepts
Outcomes
Choice of brief to
work on
Understanding of
structuring
a plan
Feedback and direction on next steps and
improvements
Clear understanding of group feedback
Understanding of what should be implemented be-
fore final submission
Homework
Structure project and research plan
Conduct research
Generate insights and ideas
Prototyping and testing ideas
Finalising concept
Implementing final feed-back
Finalising competition deliverables and
presentation
Session 25.2.15 Session 35.3.15
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Questions?
1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?
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Rob Peartrobpeart.com
@lgndryhappiness