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DADADUM loves goods that are made with care, intelligence and beauty.

It is an online brand which sells original design home goods made with natural and slow material

such as wood, stone and metal at an affordable price, easily shippable and without any design compromise.

Index

7 Mission9 Index11 History12 Team14 Values17 Philosophy18 Target20 Get Inspired40 Spot the Cow46 The Collection50 Normal Chair52 Cresta Chair54 Cresta Table56 Maisina Table 58 Riviera Tables Family60 Origami Table62 Alps Express64 Accessories66 Puscha67 Gregory Calendar68 Book Divider

69 Book Holder70 Tray Family 71 Büro Family 72 Top73 Waltz 74 Designers76 Made in Europe80 Brand85 Online Shop86 Retail88 Awards90 Surfing the Media92 Contact

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Values

DADADUM creates original design for contem-porary atmospheres. From accessories to home furnishings, DADADUM lets you enjoy the rhythm of now, conceiving life as style. “We design our own creation, we manufacture with the best craft and technology and we distribute directly from the factory to you. Simple and elegant, our designs have something primal about them, harkening back to a time when we did so much more with so much less”, says the CEO Demian Conrad. Using mostly natural, European materials, DADADUM’s products are made from the highest quality wood, marble and iron. Eminently functional, never faddish, the designs are not created to draw attention to them-selves, but rather to let you focus your attention on what really matters.

DADADUM has a purpose which tries to achievewith its everyday work: low cost good furniture design.

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Simplicity

Inspired by the Italian Slow food movement and the folks from Portland, DADADUM puts down roots in the slow living style, understanding that new generations wish to live a quality lifestyle based on genuine social exchange and proper deci-sion investments. “Our challenge is to built up a new business model able to create a new interest-ing market. The magic formula is simple (but not easy) and it consist of three ingredients: home goods with an affordable price without any design compromise and easily shippable. Our best goal would be to let the people buy less but for longer, even if we know this is not at all the business man way of thinking”.

DADADUM wishes to help people to slow down their life, naturally choosing to share time with friends and celebrating simple moments.

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Original Design

Nulla dies sine linea – no day without a line – said Plinio il Vecchio. It is the only way we know to achieve perfection and to progress in the good.

DADADUM loves beautiful shapes that are designed with intelligence and carry a different point of view on home furnishing. Every time a new piece is dreamt DADADUM selects the best hand which is able to make it come true. From the sketches to the selection of materials and finishings DADADUM follow the designer on his choices to realize products that are made specifically for the customer. With attention on details and manufactures DADADUM wants to give a unique and high-quality experience to people.

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Get

Inspired

An interior is not only a superimpose of objects. Is about create a mood that reflects

your personality, your style and your passions. DADADUM designs timeless and clean

furniture that fits every interior.

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@valkoinensoihtu

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The

Collection

DADADUM’s collection is built around our updated best-sellers, along with new items and fresh inspirations.

It consists of original quality accessories and furniture for design lovers, interior geeks,

slow foodies and urban travellers.

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Normal Chairby Fabian Schwaerzler

The Normal Chair by Fabian Schwaerzler is the solution to the question of how to have a func-tional design piece at an affordable price. It’s an example of the “shape of everyday things” cel-ebrated by the supernormal duo, to whom it also wink with its name. Contemporary beauty, func-tionality and versatility for a chair that fits perfectly a dining room, a restaurant or a conference hall.Not too much, the shape of the Normal Chair is just clever: designed to be resistant over the years, stackable, plain; it’s the multifunctional ele-ment which can easily become part of your ordi-nary life. Realized in beech wood, recognized for its aes-thetic qualities, this chair come out with four color combinations: natural wood, black and two mix: black seat and wooden legs an the opposite, black legs with a wooden seat.

To enter the market with a competitive product we decided to use plywood beech with a ultra-sim-plified structure: the constitutive elements, seat and legs, are essential and minimal in order to be integrated without effort in your everyday life.A last annotation: as a real product of the swiss culture it’s produced in ski factory; and for sure it will be bringer of lovely times in the same way as a slope.

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Cresta Chairby Jörg Boner

Designed by the talented Jörg Boner from Zurich, the Cresta Chair combines the robustness of the traditional chair of the Swiss mountains with con-temporary aesthetics and modern technologies of processing wood.The pure pine energy radiating from Cresta Chair is concentrated in the jointure. It is the first shell chair made of solid wood, fabricated with the fin-ger joint technology, connecting a seat and a back in a unique streamlined structure, used for the first time at this length.The shape and thickness of every part of the Cresta Chair have been sculpted to look delicate but remains sturdy and ensures excellent stability. Oval rather than circular legs seem to be slim from the front and stronger when you look at the profile. But also the front legs have been pushed back so all of them use the same joints to create a focal point and thus a new “K” shape to sit on.Produced of solid wood, the Cresta Chair, with its contrast between a raw look and a smooth feel-

ing appearance, would as easily fit into a country cottage as well as into a stylish apartment in a city tower, and for many years to come, thanks to its durability and timeless beauty. This is also possible thanks to the contemporary selection of colors, that can fit different personalities: from the minimalistic shades of black and white to the Scandinavian allure of pink.The Cresta Chair is the answer to the question of how to sit comfortably on a piece of solid wood without feeling like you’re sitting on a bench. The form of the Cresta Chair has been designed to hug the curves of your body offering a long-lasting comfort. By blending tradition with a contemporary approach, the Cresta Chair represents a natural evolution of one of the most emblematic chairs of Swiss heritage, Stabelle, a traditional chair furnish-ing Swiss mountain inns and restaurants since the 16th century.

WANTED

EXCELLENT SWISS DESIGN

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Cresta Tableby Jörg Boner

To complete the Cresta family Jörg Boner has also designed a table that fits perfectly with the pure lines of the chair: an example of high controlled curves that can transform solid wood into a deli-cate and warm complement for the living room.Available in two different sizes (90x90 cm and 240x90 cm) it can be the cozy center of youliving room or the elegant decor for a restaurant.

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Riviera Tables Familyby Alfredo Häberli

Designed by Argentine-Zurich Alfredo Häberli, the Riviera collection is mobile, versatile and multi-pur-pose with its coffee and bedside tables. The tables are all the same yet different, like members of the same family with different personalities and their own unique DNA. We wanted to slim down the material as much as possible to create a striking contrast between the powerful stone and delicate design. Each table has as few parts as possible in homage to the piece’s original structure: the tops fit into vertical panels and their weight and gravity give the product its structure and stability.Given its open air roots, the idea was to bring the outdoors inside the home and use the tables indi-vidually or as a nest. The ingenious game created by the imbrication of the different parts allows, in a larger scale, the creation of a mineral stone living room. The round platters are sculpted on the edge of the mounts or slightly overhang, the edges pol-ished. The entire piece has a matt finish.

The Riviera collection’s design and materials pay tribute to the natural stone tables found in “grot-tos”. The tables at these Ticino valley inns are often made up of a heavy top sitting on top of two blocks of stone for the community to dine “al fresco”. The Riviera valley, which provides irrigation to all of Ticino, is also the original centre of the canton’s stone market. DADADUM has imbued its Ticino heritage into this collection.

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Origami Tableby Jörg Boner

As for the well-known Japanese art of paper fold-ing, Origami is a coffee table composed simply by 8 folded elements. With the elegance of a paper sculpture together with a contemporary plastic vol-ume this side table can ennoble your living room like a piece of art. Designed by Jörg Boner, the Origami Table has a unique silhouette, which consist in a masterly variation of angles and folding. Available in four col-ors (charcoal black, graphite grey, snow white and honey yellow) this coffee table surprise the viewer with its unexpected and ever-changing look.

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Alps Expressby Nicolas Le Moigne

Alps Express is a matt storage unit available in four colors. Could there be a better name for it? The first thing you think of when you look at this piece are the ski lift cables that embody the Swiss mountains. These simple shapes have been designed so you can play around and achieve the great composition.DADADUM’s first ever product works equally well solo or paired with other modules. Here we have a complex design which is easy to use and as-semble. This fine steel unit has curves in all the right places with origami-inspired features for you to delicately interlock and stack the pieces. Our unique clippable sliding system enables the mod-ules to interlock and stay in place. The innovative Alps Express is perfect combination of technical prowess and high tech expertise.

We don’t need to tell you how easy it is to move it from one room to another. This minimalist module is a blank page that has been designed to suit any setting be it company or home. The possibilities are endless: short or tall bookcase, TV stand, kitchen storage, office filing system etc. You can acces-sorize this stylish modern piece with an additional platform or dotted back to create a bold design statement. This unit puts the “fun” into functional.Designed by Nicolas Le Moigne in Lausanne, made in the Glaris canton and imbued with versatility, practicality and Swiss design, Alps Express is the quintessential durable yet timeless design piece.

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Puscha

Puscha is a wooden cow: a toy or a decorative element. With its archetypical shape it fits per-fectly in a child room as well as on the desk of a business man. Designed by Carlo Clopath with the aim of bringing the countryside to the city, Puscha is a real domestic sculpture. These really graphic pieces feature a beautiful combination of geomet-ric shapes deeply-rooted in our archaic memory. Available in four colors: Jersey, Brune and Murray Grey for a philological choice or Ultramarine, for those more chocolate-oriented.

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Gregory Calendar

How many days until the next holidays? The Gregory Calendar is a playful and funny calen-dar (not only) for children. At the beginning of ev-ery month you have a black page with small white numbers that seem to be spread randomly, but after a month, tracing every day a line from date to date, a creature will become visible. It can be used every year; you can paint it with crayons and continuously design it at home, marking birthdays and special dates with your original ornaments or signs.

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Book Divider

Alps Express can be accessorized with an addition-al metal piece very useful as separator of the space in your module designed by Nicolas Le Moigne. Inspired by the origami technique this object has a simple and elegant shape which give a dynamic touch to the shelf.

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Book Holder

Alps Express can be accessorized with an additional metal piece very useful as a book holder to show the ultimate arrived on your bookshelf designed by Nicolas Le Moigne. Inspired by the origami technique this object has a simple and elegant shape. This book holder is a statement which give a touch of color and geometry to the shelf.

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Dimitri Bähler Dimitri Bähler (1988) lives and works in Biel, Switzerland. After his studies at ECAL (University of arts and design in Lausanne) and DAE (Design Academy Eindhoven), Dimitri opened his studio in 2014. Versatile, his work is often spon-taneous, radical yet poetic, always related with a substantial applied research. From mass produced objects to unique pieces through installations, context, production process and use of the object is particularly influencing his work.

Jörg Boner Since 2001 Jörg Boner (1968) has designed lamps, furniture, and items of everyday use in his design studio in Zurich. His developments continue to question conventional modes of production. His work emphasizes innovation in production and functionality in use as much as the beauty and elegance of objects. Jörg Boner is recipient of the Swiss Grand Prix Design (2011).

Carlo Clopath Carlo Clopath is a swiss industrial designer. He studied at ECAL/University of Art and Design in Lausanne. In 2012 he worked at Cecilie Manz’ Office in Denmark. In 2013 he is artist in residence at the Statens Værksteder for Kunst (Danish Art Workshops) in Copenhagen. Subsequently he installed his office in a house in the Alps (Grisons). Carlo has since exposed his objects in Milan, Eindhoven, Tokyo, in Copenhagen at the Designmuseum Danmark or at the Villa Noailles in Hyères (France). In 2014 he was awarded a Swiss Federal De-sign Award and a Förderungspreis Graubünden.

Egli StudioEgli Studio is a swiss based product and industrial design studio. Their work speaks of their vision and values. Production rationality, sustainable develop-ment and environmental responsibility are the basis of this studio ideas. Clear lines and simple design are their tools to make understandable projects.

Designers

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Alfredo HäberliAlfredo Häberli was born in Buenos Aires, Argentina, in 1964. He moved to Switzerland in 1977 and graduated 1991 with distinction in Industrial Design at the Höhere Schule für Gestaltung in Zurich. Today, he is an internationally established designer based in Zurich and is working for some of the leading companies of the international design industry such as Alias, BD Barcelona, Camper, FSB, Georg Jensen, Iittala, Kvadrat, Luceplan, Moroso, Schiffini and Vitra.

Nicolas Le MoigneNicolas Le Moigne’s designs are a celebration of juxtaposition. They show an understanding of, and capacity for, complexity and contrast: seemingly fragile yet resilient, at once artisanal yet also industrial, assuredly sophisticated yet without guile. Like a master swordsman he parries and ripostes between op-posing materials, forms and conventions to produce designs that are rigorous and balanced.

Fabian SchwaerzlerThe Swiss designer Fabian Schwaerzler was trained as a metalworker before completing his studies in industrial design at the University of the Arts in Zu-rich. He subsequently worked from 2003 to 2005 as an assistant to Maarten Van Severen in the designer’s studio in Ghent, Belgium. Schwaerzler has an affinity for work that spans the boundaries of artisanal craftsmanship and industrial production. 2006 he opened his own studio in Zurich, where he de-velops pieces for series production as well as unique custom-made designs.

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Handmade

in EuropeDADADUM challenges the impossible

and believe in local and sustainable production. A selection of the best factory for every product

can assure high quality products. We are glad to work with high quality manufactures in Europe.

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Technical Information

49 cm

90 cm 90 cm

40 cm

88.4 cm 84.2 cm

88.5 cm

110 cm

43 cm52 cm

40 cm

35 cm

62.5 cm

35 cm

48 cm

80 cmW 4 kg

72 cmW 25 kg

40 cmW 20 kg

38.4 cmW 20 kg

34.2 cmW 1 kg

35 cmW 40 kg

33 cmW 18 kg

78 cmW 5 kg

Normal Chair Cresta Chair

Cresta Table

Riviera Table Small

Alps Express Alps Express Backwall

Origami Table

Riviera Table Low

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150 cm

15 cm 12.6 cm

29.7 cm

34.5 cm

ø 4 cm3.5 cm

15 cm

8.5 cm

22.6 cm

42 cm

36.6 cm

2.7 cm

Puscha Toy Top

Alps Express Book Holder

Gregory Calendar

Alps Express Book Divider

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