daily titan media kit 2014-2015

A Guide to Successful

Advertising

2014 - 2015

MEDIA KIT

The Daily TiTan

22

The Daily TiTan Table of Contents

The Student Voice of California State University, Fullerton since 1960

The Daily Titan, the official newspaper of California State University, Fullerton welcomes you to the 2014 - 2015 school year.

Advertising with the Daily Titan gives you the opportunity to introduce yourself to over 40,000 people including students, faculty and staff thereby establishing a permanent long-term connection. Accept our invitation to put a face to your name and see what we have to offer!

Faculty Adviser & Business ManagerRobert Sage(657) 278 - [email protected]

Director of AdvertisingChelsea Norrup(657) 278 - [email protected]

Assistant Director of AdvertisingAna Godinez(657) 217 - [email protected]

National Sales & Promotions DirectorAyesha Doshi(657) 278 - [email protected]

Awards & Recognitions .............................. page 3

CSUF Demographics ......................................... page 4

Print Advertising ............................................... page 5

Front Page Advertising .................................... page 5

Special Section Advertising ............................ page 6

Digital Advertising ............................................ page 7

Adrax & Distribution Map ................................. page 8

Games Page (Classifieds) ............................... page 10

Religious Directory ......................................... page 10

Policies ............................................................... page 11

Publication Calendar ....................................... page 12

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We’re kind of a BIG deal...

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College newspaper Business & aDverTising Managers inC.• Best Online Newspaper Promotion Ad, 2014• Best Sales Pitch/Proposal, 2013• Best Sales Promotion Materials, 2012• Best Black & White Display Ad, 2012

College MeDia assoCiaTion• Best Facebook, 2014

College newspaper Business & aDverTising Managers inC.

• Best Mobile App Strategy, 2014• Best Color Display Ad, 2012• Best Classifieds Page, 2012 • Best Printed Rate Card, 2012• Best Newspaper Marketing/Promotion Plan, 2012

California College MeDia assoCiaTion• Best Online Promotion Ad, 2014

California College MeDia assoCiaTion• Best Color Advertisement, 2014• Best Group Promotion Advertisements, 2014• Best Newspaper Cover Design, 2014• Best News Photograph, 2014• Best Photo Illustration, 2014• Best Media Kit, 2013

aMeriCan sCholasTiC press assoCiaTion• Top Scoring Newspaper, First Place with Special Merit, 2014• Most Outstanding Story, 2014

Have you heard

about The Daily

Titan’s awards?

44

23Cal State Fullerton’s average student age is:

The average CSUF student travels 17.3 miles one-way to get to school

The average length of commute is 30 minutes

There are currently 37,672 students enrolled.

Full page ads receive 71% high advertising readership than fractional ones.

Four-color ads receive 38% higher advertising readership over black and white advertisements.

• 80% of students notice display ads, and 70% of students respond to ads.

• 78% of students use coupons or promo codes.

• 50% of students respond to at least one ad, daily.

• 50% of students read school publications for news and entertainment.

Our Audience

female students

male students

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57.3%

42.7%

Distance isn’t an issue!

Response to Advertising:

Student Enrollment

El Camino College Compton Center1111 E. Artesia Blvd.Compton, CA 902211-310-900-1600

compton.edu/apply4summer

Hundreds of Classes Added atEl Camino College Compton Center

Check MyECC for your Online Registration Appointment beginning May 2First six-week summer session begins Wednesday, May 21Eight-week summer session begins Monday, June 16Second six-week summer session begins Monday, July 7

Apply Online by April 28compton.edu/apply4summer

Apply Online Today!

Classes are only$46 per unit! Save $$$ This Summer

facebook.com/El-Camino-College-Compton-Center

twitter.com/Compton_Center

instagram.com/Compton_Center

Most

impact!

55

Color

One Spot Color with Black & White: + $150.00

Two Spot Colors with Black & White: + $300.00

Full Color: + $600.00

NON-MODULAR SIZES: Sizes Total Column Inches Price 4” Ad (2 col. x 2”) $35.40 6” Ad (2 col. x 3”) $53.10 8” Ad (2 col. x 4”) $70.80 10” Ad (2 col. x 5”) $88.50 12” Ad (2 col. x 6”) $106.20 20” Ad (4 col. x 5”) $177.00

Print Advertising

FULL PAGE

6 col. x 21”(10.5” x 21”)

126 total col. in.

$1,115.10 $849.60 $557.55 $557.55

$278.77 $278.77 $141.60 $141.60

3/4 PAGE

6 col. x 16”(10.5” x 16”)

96 total col. in.

1/2 PAGE

3 col. x 21”(5.17” x 21”)

63 total col. in.

1/2 PAGE

6 col. x 10.5”(10.5” x 10.5”)

63 total col. in.

1/4 PAGE

6 col. x 5.25”(10.5“ x 5.25”)

31.5 total col. in.

1/4 PAGE

3 col. x 10.5”(5.17” x 10.5”)

31.5 total col. in.

1/8 PAGE

4 col. x 4”(6.94” x 4”)

16 total col. in.

1/8 PAGE

2 col. x 8”(3.39” x 8”)

16 total col. in.

1 col. x 8”: $250 per day





Most

impact!

Most

impact!

Front Page Ads:

Local Rate: $8.85 all rate figures are per column inch, net and noncommissionable

Ask us about oursemester frequency

discount!

66

Special Sections

Cover Sponsorship:

24/7 Guide:

Orientation guide

August 25

Back-to-school guide

September 2

Holiday guideDecember 15

Fitness & well-ness guide

January 20

24/7 Guide(FALL )

October 13th

Graduation guideMay 11

24/7 Guide(Spring)March 9th

Each Special Section has space for 1 sponsor at a cost of $1,500.

Includes:• Front page mention: “Special Section brought to you by (Your Logo)”• Full page, full color back page ad• Social Media advertising during the time of the Special Section• Special Promo’s leading up to the Special Section

Our 24/7 Guide Special Section is a magazine-style entertainment guide which gives you the opportunity to not only promote your business, but also build relationships and strengthen rapport with our students, and the rest of the community via Advitorial Content

FULL PAGE: (5” x 8”) — $500

HALF PAGE: (5” x 4”) — $250

FULL PAGE

6 col. x 10.5”(10.25” x 10.5”)

1/4 PAGE

6 col. x 2.6”(10.25” x 2.6”)

1/4 PAGE

3 col. x 5.25”(5” x 5.25”)

1/8 PAGE

3 col. x 2.6”(5” x 2.6”)

1/8 PAGE

2 col. x 4”(3.3” x 4”)

3/4 PAGE

6 col. x 7.5”(10.25” x 7.5”)

1/2 PAGE

3 col. x 10.5”(5” x 10.5”)

1/2 PAGE

6 col. x 5.25”(10.25” x 5.25”)

$555.00 $415.00 $280.00 $280.00

$150.00 $150.00 $75.00 $75.00

Color

One Spot Color with Black & White: + $75.00

Full Color: + $300.00

BEST

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Digital Advertising

Online Website:

Social Media:

Mobile App:

Text Link — $75

Button (125 x 125) — $100

Medium Box (300 x 250) — $250 Full Banner (468 x 60) — $200

Leaderboard (728 x 90) — $300

Text Link — $75

Button (125 x 125) — $100



Text Link — $75

Button (125 x 125) — $100



Text Link — $75

Button (125 x 125) — $100



offers$100 a month

12 posTs (6 Facebook, 6 Twitter): $350





one business per day per platform

Banner aDs$150 a month

sponsorship Tiles$250 a month

your aD here

your aD here

your aD here

your aD here

your aD here

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Adrax

Inserts

Placed on high traffic locations all over campus, Adrax is a large billboard style advertisement placed on the actual Daily Titan news-stand. The Adrax advertising option will put your business out on campus where not only do the newspaper readers get to see your ad, but everyone who walks by will see as well!

Already have flyers? Insert them into the newspaper!

Units

1 - 45 - 89 - 1213 - 1617 - 20

CPM

$55.00$83.00$110.00$138.00$165.00

Cost

$247.50$373.50$495.00$621.00$742.00

$325 per month per location

Frequency Discounts:

17” x 21”Glossy

17” x 21”Glossy

YOURAD

HERE

2 MonThs: Save 5%

3 MonThs: Save 10%

4 MonThs: Save 15%

5 MonThs: Save 20%

NUTWOOD AVENUE

57 FREEWAY

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A minimum of 4,500 inserts for regular issues and 6,000 insertsfor week-long issues must be pre-printed and sent to:

YOPIE SIOENG14133 Arbor Pl.

Cerritos, CA 90703

*Must arrive 5 days prior to insertion and after 2:00 pm.

9

NUTWOOD AVENUE

57 FREEWAY

COMMONWEALTH

STATE C

OLLEGE BOULEVARD

EASTSIDE P

ARKING STRUCTURE

LH

UH

Clayesperformingarts center

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Games Page

Religious Directory

Sudoku Ads:

Classified Ads:

Text Ads

Single (large) — $250 per weekDouble (small) — $125 per week

Text Ads


Text Ads


• 2” x 4” ad size• $400 per month (save $100!)

Specifics

• insertion, up to 20 words• each additional word• 12 pt. headline• 16 pt. headline • border or logo

Online classifieds: http://dailytitan.com/classifieds* all ads must run on successive days* no tearsheets provided for classified ads* no refurnds for partial cancellations

Print Specifications

• 2” x 4” ad space• Ad design FREE of charge

ye a r ly Co s T : $480

se M e s T e r Co s T : $280

The Daily Titan’s Religious Directory publishes every Thursday and helps students locate the church of their choice. Space is limited!

32 weeks of newspaper listings and 52 weeks of online listing at www.dailytitan.com

16 weeks of newspaper listings and 52 weeks of online listing at www.dailytitan.com

One Day Price

$ 5.50$0.39$1.75$2.50$5.50

Weekly Price

$18.70$1.00$5.95$8.50$14.30

Monthly Price

$60.00$2.60$20.25$30.00$37.20

• 2” x 8” ad size• $800 per month (save $200!)

1111

Sudoku Ads:

Classified Ads:

PoliciesAD PLACEMENT Advertising may be placed at the Daily Titan offices at the College Park Building, 2600 E. Nutwood Ave. Suite 660, Fullerton, California, 92831-3110. Ads may be placed by mail by forwarding the ad and proper payment to this address. Advertising materials may be sent by fax (657) 278-2702 (instructions, text or rough layouts only; fax quality does not allow logos, photos or layouts to be used in an ad). Ad information may be e-mailed to: [email protected].

No advertising materials will be returned unless accompanied by specific instructions. All advertising is subject to acceptance by the Daily Titan, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Daily Titan will not knowingly publish advertisements, which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap.The Daily Titan will make all reasonable effort to see that advertising is published as accepted, and that pre-printed inserts are distributed as ordered. However, the Daily Titan will not be responsible for any consequential damages resulting from failure to do so.The advertiser and / or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in the Daily Titan.Specific placement is neither sold nor guaranteed, but may be requested.

RATES & CONTRACTSAll rates are net and noncommissionable. Advertisers without contract will be charged the open rate. A contract must be signed with the Daily Titan to receive frequency or other special discounts. A frequency contract shall become effective only upon the approval of the Business Manager. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate” equal to the difference between the contract rate and the approp-riate earned rate for the ads actually run.

ERRORS & ADJUSTMENTSThe advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a makegood. The Daily Titan’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Daily Titan is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Sales Manager or Business Manager. Our liability does not extend to advertisements which do not appear, or for errors in ads submitted after deadline or after proof has been approved. Display/Classified Display: Ad insertion and payment must be completed by noon, three working days prior to the publication date. All advertising canceled after deadline for publication is subject to a service charge up to 2/3 the cost.

DEADLINES & CANCELLATIONS All advertising canceled after deadline for publication is subject to a service charge up tp 2/3 the cost of the ad. Classified Line: Ad text, insertion and payment must be completed by noon two working days prior to publication. All ad changes and cancellations must be made before the advertising deadlines. No refunds will be offered after the first insertion deadline.

The Daily Titan is responsible for the first incorrect ad insertion only. It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the ad, the advertiser must notify the Daily Titan by noon of that day in order to receive a one-day ad extension with the correction made. Minor typographical errors do not qualify for a refund.

PAYMENT TERMSAll advertising rates for the CSUF Daily Titan quoted herein are net 10 days; no commissions are allowed. Payment in advance is required from all advertisers until credit has been established. Advertisers with approved credit will be invoiced upon publication.

One tearsheet per ad insertion will be sent with invoice. Payment is due upon receipt of the invoice.

A monthly 1.5% service charge will be added to accounts 30 days delin-quent. Accepted forms of payment are cash, check and Visa, MasterCard, DiscoverCard and American Express credit cards. There is a $10.00 charge for returned checks.

Classified ads placed through the mail should be addressed to “Classified”. Please include ad copy and payment in check or money order. Allow five additional days for campus mail delay.

PRODUCTION & CREATIVE SERVICESThe Daily Titan ad production team can do it all! From logo design, effective copy, clean and professional art to complete ad campaigns: creative services are easily accessible and complimentary.

If you would like to benefit from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client may be charged additional production charges.

MECHANICS & CAMERA CHARGES• The Daily Titan is a standard (broadsheet) newspaper and is printed by the offset process.• For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable. • Each spot color (in addition to black) $150.00.• All advertisements 18” or more in height will be charged for the full 21” height. • Ads must be supplied through one of the following formats:• PDF files are preferred (no changes can be made) - EPS, TIFF files are acceptable - Apple Macintosh Formats 1. CDs. 2. Adobe Illustrator (CS6 or less), Adobe InDesign (CS6 or less) or Adobe Photoshop (CS6 or less). 3. ALL fonts, artwork and related items MUST be included.• Ads submitted by e-mail must be compressed.

Publication Calendar

AUGUST 2014 SEPTEMBER 2014 OCTOBER 2014

NOVEMBER 2014 DECEMBER 2014 JANUARY 2015

FEBRUARY 2015 MARCH 2015 APRIL 2015

MAY 2015 Publishing Date

Week-long Publication

Special Section Week-long

24/7 Guide

daily titan media kit 2014-2015

Documents

page advertising

best classifieds page

page ads

best media kit

best sales pitchproposal

best color display ad

best news photograph

best newspaper cover