dairy snacks report

zenithinternational

specialist consultants to the food and drink industries worldwide

STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION

Zenith Report

Dairy Snacks December 2010

Sample

2 zenithinternational

specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010

Contents

Introduction 3

Methodology 4

Definitions 5

Geographical coverage 6

Executive summary 7

Category overview 8

Global trends & developments 9

SWOT analysis 11

Market analysis 12

Global market volume & value, value per kilo (2007-09, 1010e, 2014f) 13

Global market volume ranking (by country, 2009) 14

Global market volume share (by country, 2007, 2014f) 15

Global product market share (yoghurt, cheese, 2009) 16

Global manufacturer volume share (by yoghurt, cheese categories, 2009) 17



Contents

Country sections for 26 featured counties. Each country section includes:

Market volume & value, value per kilo: 1 page

Key players & brands: 1 page

Brand profiles: 1 page per profile

West Europe: 18

France, Germany, Italy, Denmark, Sweden, Finland, Norway, Spain, UK

East Europe: 48

Czech Republic, Hungary, Poland, Russia, Ukraine

Africa & Middle East: 64

Saudi Arabia, South Africa, UAE

Asia Pacific: 73

Australia & New Zealand, China, Japan

Latin America: 96

Argentina, Brazil, Mexico

North America: 109

Canada, USA

Conclusion 129



Definitions Dairy snacks

A dairy snack is a small portion of food not meant to be eaten as a main meal of the day (breakfast, lunch or dinner) but rather to assuage a person’s hunger between these meals, providing a brief supply of energy for the body. Dairy snack foods are typically designed to be portable, quick and satisfying.

The following outlines the type of products included within the definition for each product category:

Cheese

Includes individually-wrapped single-portion sized cheese, string cheese, cheese sticks, and cheese-dominated lunch/snack packs with ‘dippers’. Examples are Mini Babybel, Cheestrings, and Dairylea Dunkers.

Excludes slices and spreads such as processed triangle portions.

Desserts

Includes on-the-go packaged desserts (i.e. no spoon required) and mini-sized versions of dairy desserts in single pots. Example is Mini Müller Rice.

Excludes twin/split pot desserts.

Fromage Frais

On-the-go packaged fromage frais (i.e. no spoon required). Examples is Frubes.

Yogurts

Includes on-the-go packaged yogurts (i.e. no spoon required) and mini-sized versions of yogurts in single pots. Examples are Nestlé Munch Bunch Squashums and Müller Mini Corners.

Excludes single serve pots with added snack element such as cereal.

NB: Ice cream is excluded from the report as it can be eaten as a snack and as a dessert, as are dairy beverages which are generally not considered as snacks.



‘Country’ dairy snacks Market volume & value

12,133

10,983 11,342 11,739

0

2000

4000

6000

8000

10000

12000

14000

2007 2008 2009 2010e

tonnes

Dairy snacks volume 2007-10e

2007 2008 2009 2010e 2014fCAGR %

07-14f

Volume (tonnes) 12,133 10,983 11,342 11,739 13,405 1.4

Value (EURm) 165.9 159.7 154.9 162.1 198.0 2.6

Value per kg (EUR) 13.67 14.54 13.66 13.81 14.77 1.1

Commentary



‘Country’ dairy snacks Key players & brands

Bel Kiri Goûter Pack of 5 breadsticks and dipping cheese Original

Bel Mini Babybel Nets/packs of wax-wrapped cheese Original; Light

Bel Pik & Croq Pack of 5 breadsticks and dipping cheese Original

Bongrain P'tit Louis & Kidiboo de P'tit Louis

P'tit Louis: cheese in individual 'shell'

portions

Kidiboo: 6 portions of fromage frais (20g

each) for children

Original

Bongrain Saint Agur Pack of 4 portions of Saint Agur Original

Kerry Foods France Ficello Batons of string cheese Original; Emmental; Gouda

Company Dairy snack brand Description Variants include

Commentary



‘Country’ brand profile - cheese Bel - La Vache Qui Rit Pik & Croq

Company information: Bel specialises in developing and manufacturing brand name cheeses, and adapts its strategy to develop its brands according to local tastes. There are over 30 Bel brands available in the world, with each offering a healthy and fun product whilst also being tasty and enjoyable to share with others.

Product information: La Vache Qui Rit (The Laughing Cow) is a processed cheese, originally available as a spread. The brand has been extended to include the snack version, Pik & Croq, containing breadsticks to dip into La Vache Qui Rit processed cheese.

Variants: Available in boxes of 5 or 8 packs.

Price: €2.00 for a pack of 5 (175g).

Marketing: Bel has recently created a Facebook page for Pik & Croq.

Target market: Children. As with Kiri Goûter, the pack highlights the calcium content of the product.

zenithinternational

specialist consultants to the food and drink industries worldwide

STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION

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