AGENCY CREDENTIALS

// DIGITAL AGENCY /

DALEE IS AN INDEPENDENTFULL SERVICE DIGITAL AGENCY ESTABLISHED IN 2005, WITH MORE THAN 70 PEOPLE IN-HOUSE

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FULL SERVICE DIGITAL AGENCY

AGENCY CREDENTIALS /

KEY CLIENTS

FULL SERVICE DIGITAL

// DIGITAL AGENCY /

FULL SERVICE DIGITAL STRATEGY

SOCIAL MEDIA MARKETING

DIGITAL MEDIA PLANNING

WEB DESIGN & PRODUCTION

MOBILE

DIGITAL CREATIVE

/ DIGITAL AGENCY /

Digital strategy and executionfor o.b. brand

Key partner forWEB UX, DEVELOPMENT & SUPPORT

/ DIGITAL AGENCY /

JOHNSON&JOHNSON/

/ DIGITAL AGENCY /

TASK:DEVELOP AND EXECUTE DIGITAL STRATEGY & ACTIVATIONS TO COMMUNICATE END LIFE BENEFITS OF USING O.B. PRODUCTS AND DRIVE DISTRIBUTION OF PRODUCT SAMPLES.

SOLUTION:#BECOOLGIRL DIGITAL PROGRAM THAT CONVEYS “BE COOL” IDEA AND UNIFIES VARIOUS CAMPAIGN CHANNELS & ASSETS INTO ONE HOLISTIC ECOSYSTEM.

THE PROGRAM INVOLVES THE MOST POPULAR TEEN CELEB BLOGGER (KATE CLAPP) AND USER GENERATED LIFE-HACKS AS CONTENT MARKETING STRATEGY.

BECOOLGIRL.CLUB IS THE HUB FOR THIS CAMPAIGN.

O.B. 2015

OMNI-CHANNEL,RESPONSIVE

/ DIGITAL AGENCY /

JOHNSON&JOHNSON/

RESULTS:WITH NO MEDIA BUDGET!!!

/ DIGITAL AGENCY /

• T/A REACH:

2M+• PEOPLE

ENGAGED:

150K+• COST OF A DISTRIBUTED SAMPLE IS

5 TIMES LESS THAN THROUGH TRADITIONAL CHANNELS

O.B. 2015

JOHNSON&JOHNSON/

DIGITAL STRATEGY & EXECUTION FOR ArArAt BRANDY

/ DIGITAL AGENCY /

RESPONSIVE UX

PERNOD RICARD/

/ DIGITAL AGENCY /

ARARAT / SOCIAL MEDIA STRATEGY

PERNOD RICARD/

• MERGE OF VARIOUS ‘SILOED’ COMMUNITIES WORLDWIDE INTO ONE GLOBAL COMMUNITY AVAILABLE IN MULTIPLE LANGUAGES

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KASPERSKY/

/ DIGITAL AGENCY /

• CORPORATE WEBSITES: UX, DEVELOPMENT, SUPPORT

• MULTI-LANGUAGE CONTENT SUPPORT (UP TO 16 LANGUAGES)

• WORLDWIDE SOCIAL MEDIA STRATEGY AND COMMUNITY MANAGEMENT

• DIGITAL CAMPAIGNS & CREATIVE PRODUCTION

/ DIGITAL AGENCY /

UX, DESIGN, DEVELOPMENT FOR MULTIPLE WEBSITES

/ DIGITAL AGENCY /

Global social media strategy

Facebook community management in more than 24 countries

#6software vendor

community worldwide

2 800 000 FB FANS

/ DIGITAL AGENCY /

KASPERSKY/

/ DIGITAL AGENCY /

Increase brand awareness in Europe and LATAM by 5%.

7 VOLCANOES CAMPAIGN

2.

Drive engagement and emotional connect with the brand

3.

Develop and execute digital strategy for a sponsorship program

1.

/ DIGITAL AGENCY /

SOLUTION7 Volcanoes Digital Campaign▶︎ Follow celeb adventurer in her journey to 7

volcanoes▶︎ “Check in” at volcanoes ▶︎ Participate in ‘Your Dream Trip’ competition

/ DIGITAL AGENCY /

RESULTS ▶︎ BRAND AWARENESS IN TARGET REGIONS INCREASED BY 8% (FROM 36% TO 44%)

according to Global Brand Tracking Studies

12MReach

190 000Сheck-ins

1 500Сontest

participants

/ DIGITAL AGENCY /

/ DIGITAL AGENCY /

Branded YouTube Channel as a digital hub for F1 Scuderia Ferrari Sponsorship

Digital Strategy

for Similac

Campaigns and Social Media Apps

for Similac / PediaSure

/ DIGITAL AGENCY /

Promote Similac Nutrition

Products in Digital

‘Picky Eaters’ Campaign

TASK

SOLUTION

/ DIGITAL AGENCY /

65 000targeted actions

130 000 000RESULTS

contacts

430 000campaign hub

visitors

/ DIGITAL AGENCY /

/ DIGITAL AGENCY /

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

MATERIAMEDICA

AGENCY CREDENTIALS /

Digital Strategy for 3 brands:

Web design, development& support

Display & paid search campaigns

Social media management &promotion

•Tenoten •Brizantine•Multiforte

/ DIGITAL AGENCY /

/ DIGITAL AGENCY /

AGENCY CREDENTIALS /

in ODNOKLASSNIKI

36 000in VKONTAKTE

25 000

MATERIA MEDICA /SOCIAL MEDIA

Кейс продвижения препарата “Бризантин” (для тех, кто хочет бросить курить)

Как это выглядело

Пример поста

Посты-анонсы

Результаты

Общий охват проекта (контакты): 9M+

Посетители спецпроекта: 42K

Посетители сайта с продуктом: 14K

“FIXES” Campaign a.k.a. “The Flying Chicken”

/ DIGITAL AGENCY /

Task:

Build awareness and communicates benefits of Gallina Blanca “Fixes” (special add-on for cooking in microwave).

Solution:

Interactive campaign feat. virtual microwave cooking competition

/ DIGITAL AGENCY /

1

2

3

4

5

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“Fixes”

Reach: 16М+

Unique Visitors:

233 135

Participants:

25 718

Results:

/ DIGITAL AGENCY /

WEB: UX, DESIGN, PRODUCTION, SUPPORT

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1

2

3

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4

AGENCY CREDENTIALS/

WEBSITES / OUR APPROACH

Discovery / Business Goals

Strategy

Initial Research

ObjectivesExisting usability study

User types / Personas User Goal User Journeys Content Taxonomy Initial Website Structure

User Centric Tactics

Architecture

Detailed WireframesTop Level Wireframes

Multi-device ArchitectureDetailed Structure

Design ConceptDesign TemplatesContent DevelopmentSEOHTML Prototyping Testing

Visual Design & Content

8 years main vendor for web

development & support of multi-regional web ecosystem

4 080UX, web development and content support in scope

for dedicated team

man hours per month

1mlnvisitors on megafon.ruper day

/ DIGITAL AGENCY /

DESIGN, UX, UI /

New corporate B2B website

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

NEW UX DEVELOPMENT

& SUPPORT

sberbank.ru▶︎ BackBase ready Web UX

▶︎ Customised approach to content delivery (widgets)

30mln

visitors a month

/ DIGITAL AGENCY /

Separate website for premium segment

customers

sberbank1.ruBreakthrough

visual design & UXCSS Design

Awards

Proud winner of

/ DIGITAL AGENCY /

SBERBANK APP

DESIGN, UX, UI /

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

CREATIVE DIGITAL PRODUCTION / DIGITAL AGENCY /

4 years of creative digital production

/ DIGITAL AGENCY /

DISNEY.RU

DESIGN, UX, UI /

/ DIGITAL AGENCY /

/ DIGITAL AGENCY /

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

/ DIGITAL AGENCY /

yearsDIGITAL CREATIVE PRODUCTION

5

DESIGN, UX, UI /

ANGRY BIRDS + SMART TV CAMPAIGN

3D TV LAUNCH CAMPAIGN

SAMSUNG GALAXY NOTE

CAMPAIGN

/ DIGITAL AGENCY /

SUPPORT VIDEO PORTAL

LA FLEUR MICROSITE

YOUTUBE MASTHEAD

PRODUCTION

OLYMPIC HUB

DESIGN, UX, UI /

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

DESIGN, UX, UI /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

DESIGN, UX, UI /

Creative Digital Production since April 2015

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

/ DIGITAL AGENCY /

— DIGITAL CAMPAIGNS — SOCIAL MEDIA APPS

— PRODUCT LAUNCHES

• Support the launch of ID Xtra

channel in digital;

• Drive new sign ups to Beeline

Home TV

ID XtraTASK:

SOLUTION:

Virtual investigation campaign with

interactive video and ‘hidden objects’

engagement tactics

RESULTS:

• Reach: 3.5М T/A (F 25-40)

• Campaign Hub Visits: 220 000+

• Interactive Video Views: 144 000+ • Contest Participants: 38 000+ • Every 3rd participant left their

phone # for a call-back from Beeline

ID Xtra

Drive new sign ups to MTS Home TV

by leveraging media impact of ‘Two

dresses for the bride’ series

TLCTASK:

SOLUTION:

Interactive campaign with user

engagement connected to the

series content

RESULTS:

• Reach: 1.5M T/A

• Campaign Hub Visits: 126 000+

• Contest Participants: 15 600

• Every 2nd participant left their

phone # for a call-back from MTS

TLC

SOCIAL MEDIA

// DIGITAL AGENCY /

SOCIAL MEDIA

SOCIAL MEDIA STRATEGY

COMMUNITY MANAGEMENT

SOCIAL MEDIA CAMPAIGNS

APPS DEVELOPMENT

MONITORING & BUZZ AGENTS

SOCIAL MEDIA PROMOTION

/ DIGITAL AGENCY /

Задача:Выделившись из клаттера «мужских» брендов, усилить позиционирование MSS на территории «личного Признания»

Идея:

- Increase brand awareness

- Drive engagement & loyalty

TASK: SOLUTION:

▶︎ Social media strategy

▶︎ Community management (VK, OK)

▶︎ Renovation competitions in social media

▶︎ DIY social media app

/ DIGITAL AGENCY /

50 000VK Community

100 000+97 500

OK Community

RESULTS

‘DO IT YOURSELF’ APP INSTALLS

Renovation & DIY

Community

THE BIGGEST

/ DIGITAL AGENCY /

▶︎ Multi-regional social media strategy and community management

▶︎ Olympic & Paralimpic Sochi 2014 sponsorship websites

/ DIGITAL AGENCY /

SOCIAL MEDIA STRATEGY

MULTI-REGIONAL

/ DIGITAL AGENCY /

Awards:

Site Of the Day

▶︎ CSS Design

Awards

FeaturedCSSAwards

Honorable Mention

Awwwards

Olympic & Paralympic Sochi 2014 Websites

/ DIGITAL AGENCY /

OTHER PROJECTS

// DIGITAL AGENCY /

Websites TGI

Friday’s, Il Patio,

Планета Суши

Сosta Сoffee

Promo

Campaigns

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

MAPS.MAIL.RU

DESIGN, UX, UI /

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

ROSTBANK .RU

DESIGN, UX, UI /

/ DIGITAL AGENCY /

DESIGN, UX, UI /

/ DIGITAL AGENCY /

MDM BANK

DESIGN, UX, UI /

/ DIGITAL AGENCY /

THANK YOU!

/ DIGITAL AGENCY /

МОСКВА, УЛ. КРАСНОПРОЛЕТАРСКАЯ, ДОМ 16, СТРОЕНИЕ 3, ПОДЪЕЗД 8, ЭТАЖ 5, ОФИС 8

+7 (495) 785 94 33