dallas hogensen alex waite bryce mooney. target market: - 21-34 -tailgaters/ football fans other...
Post on 15-Jan-2016
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![Page 1: Dallas Hogensen Alex Waite Bryce Mooney. Target Market: - 21-34 -Tailgaters/ Football Fans Other generations not focused on: -Under 21 -35+ Creating Brand](https://reader034.vdocument.in/reader034/viewer/2022051215/56649d2d5503460f94a049fc/html5/thumbnails/1.jpg)
Dallas HogensenAlex Waite
Bryce Mooney
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GoalsTarget Market:
- 21-34
- Tailgaters/ Football Fans
Other generations not focused on:-Under 21
-35+
Creating Brand Relationship
http://www.tailgateapproved.com/tg/#/21
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NegativesUnder Age Drinking
Article in Missouri Paper
Limited Segment of Market
![Page 5: Dallas Hogensen Alex Waite Bryce Mooney. Target Market: - 21-34 -Tailgaters/ Football Fans Other generations not focused on: -Under 21 -35+ Creating Brand](https://reader034.vdocument.in/reader034/viewer/2022051215/56649d2d5503460f94a049fc/html5/thumbnails/5.jpg)
Commercials
TAIL
GROOLER
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Questions You WON’T Answer…
• Have/would you purchase the Bud Light cans simply because they have the color of your favorite team on them?
• Do the products that come with your Bud Light cans entice you to purchase Bud Light?
• Do you think this marketing plan is effective?
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Resources
• www.connectmidmissouri.com
• www.tailgateapproved.com
• http://images.google.com/imghp?hl=en&tab=wi