dams strategy presentation
TRANSCRIPT
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Developing a DAM Strategy
Sara Lichtenfeld
Visual Media Archivist
&
University of Maryland iSchool Student
MARAC, Bethlehem, PA
10.20.2011
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Developing a DAM Strategy
Reasons for developing a DAM strategy
Assessing value
Developing Components including –
1. File Management
2. Metadata
3. Workflow (delivery & asset management systems can be separate)
4. Policy/Licensing
5. Access
Case Study: MarkeTng & CommunicaTons Office at the Smith School of Business, University of Maryland
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Why Develop a DAM Strategy? IdenTfies value of the digital assets
Ensures the insTtuTon reaps the benefits from the efforts & costs
Defines how the digital assets should be treated to maximize their use
Enables you to explore all opTons and asses needs for the DAM
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Assessing the Value of DAM’S and Digital Assets
Ways to asses value of the DAM and its digital assets –
Assets are easily recreated
The DAM is valuable as the financial cost, Tme & effort of creaTon
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Developing a DAM Strategy
Components include ‐ File Management
Management of files that contain the asset
File naming can be intuiTve to complicated / systemaTc naming schemes
Back up copies
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Developing a DAM Strategy
Components include – Metadata
AdministraTve Metadata: the history of the asset and policies associated with the digital asset
DescripTve Metadata: the content and form of the digital asset for search/retrieval
Structural Metadata: internal structure and relaTonship of resources facilitaTng navigaTon and presentaTon
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Developing a DAM Strategy
Components include – Workflow
Workflow = life from acquisiTon/creaTon ‐> daily management ‐> delivery
Batch capturing
Important to ask quesTons
Place the following in workflow order: digitally capture artwork apply watermark for copyright/legal protecTon process and color correct back up TIFF and JPEGs regularly
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Developing a DAM Strategy
Components include – Policy/Licensing
ProtecTon
Versions
Policy
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Developing a DAM Strategy
Components include ‐ Access
Access levels
RestricTon levels
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Developing a DAM Strategy works