dan and angie bastian: accidental entrepreneurs events/angie--s-kettle-corn.pdfour story like almost...
TRANSCRIPT
Dan and Angie Bastian:
Accidental Entrepreneurs
Food Shippers of America 2013
Our Story
Like almost all entrepreneur stories, This one started in a garage. In this particular garage , located in Mankato, Minnesota, Dan and Angie Bastian popped their first batch of Angie’s Kettle Corn in 2001. Today in this salty economy, Angie’s Kettle Corn has become a sweet success and a very favorite thing for all sorts of healthy snack enthusiasts in all 50 states…..and a growing international presence.
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
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© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
Our Story- Humble Beginnings
Angie at Taste of Minnesota, 2002
Dan with the first kettle, 2002
Taste of Minnesota
A family business
1st stand, Kettle Corn Café, 2001
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Our Story-Viking Partnership
Dan & Angie at the Vikings Game
2002
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What’s wrong with this picture?
Marketing Matters ! It’s all about what you project out into the world. You might not get it right the first time…..you probably won’t get it right the first time…..
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© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
Our Story First Staff Holiday Party,
“A dream of two person becomes
a dream of many” 2004, Angie’s sold in stores
2008, Current
Production Facility
First commercial
package
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Our Story
Chicago launch,
Summer 2010
Chicago’s Navy Pier,
Toy Story 3 premier
Dan and Angie on Martha
Stewart Show, 2011 Spring 2010, Angie’s sold at
Target Field home games
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We’re Food Shippers Now!
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The Van was our first delivery vehicle
A Fancy Trailer to Deliver
A cube Truck to deliver. We’re making progress now…..
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
Logistics
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Holy Cow! How are we going to get Kettle Corn to California?!
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Gaining National Distribution
Where you can find Angie’s
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Retail
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Retailers
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Retail Partners: A Growth Timeline
*
Angie and Dan created a signature recipe and like their
relationship, it’s not just what’s in it but how it’s combined.
It packs an unforgettable
richness, a simple but perfect balance of sweetness and salt.
2001 Began as small
outdoor vendor at events, fairs/festivals,
and Vikings Games
2004 2005 Began
wholesale/distribution
2007 2008 2009
Today
Midwest Expansion
#1 Popcorn Brand in the Midwest with 47% Share
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2010
National
PFresh
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
Family
As the company grew, Dan and Angie made the decision to leave their respective careers as a junior high Spanish teacher and nurse practitioner. Both agree that their most important endeavor, however, has been parenting.
“Our proudest accomplishment during the demands of building a business is that we continued to remain active in our children’s lives.” – Angie Bastian
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Our Employees
© Angie’s Artisan Treats, LLC. All rights reserved.
Create the culture. Clue: It’s always about relationships.
Work Environment
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Angie’s Kettle Corn was given the prestigious Top 100 Work Place award by the Star Tribune in June 2011.
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
Employee Volunteerism
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In two days, Angie’s Kettle Corn employees made 93,744 meals for starving children for the Kids
Against Hunger organization based in Mankato.
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
Employee Volunteerism
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In two days, Angie’s Kettle Corn employees made 93,744 meals for starving children for the Kids
Against Hunger organization, also based in Mankato.
Angie’s Kettle Corn employees raised money for Special Olympics by taking the Polar Plunge St. Peter, MN 2011, 2012 and 2013
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
Community Involvement
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It’s all about supporting each other… About celebrating life…. about giving back.
Misfit Acres
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Sponsorships = Partnerships
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Sponsorships
Dreamers pursuing…striving
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Community Involvement & Support
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Angie’s Organic Popcorn Research
January 2012 Angie’s Kettle Corn sponsored MN Department of Agriculture Organic Conference: Growing Organic Popcorn in the Upper Midwest
May 2012 Organic Popcorn Planting Research and In-Field Parallel Trails University of Minnesota- SWROC September 2012 Popcorn Harvest Collected information to provide to local organic farmers Lamberton, MN
21 © 2013 Angie’s Artisan Treats, LLC. All rights reserved.
Local Publicity & Awards
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Local Publicity
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
Circulation: 2,232,476 Impressions: 5,581,190
Circulation: 1,399,894 Impressions: 3,499,735
Studio Audience: 200 Impressions: 394,000
Circulation: 1,671,375 Impressions: 5,013,975
Angie’s National Press
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Circulation: 3,816,958 Impressions: 9,542,395
Viewership: 78,255
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Angie’s Boomchickapop
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© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
Monthly visitors: 872,430
Monthly visitors: 242,921
Circulation: 880,256 Impressions: 6,161,792
Monthly visitors: 1,861,247
Monthly visitors: 161,660
Monthly visitors: 555,592
Monthly visitors: 2,771,201
Angie’s Boomchickapop™ Press
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Circulation: 1,589,342 Impressions: 4,768,026
Viewers: 3,301,536
Monthly visitors: 1,712,856
Monthly visitors: 16,668
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
Momma’s not the only one that’s got a new bag
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- Delightfully Different™ exemplified
- Better conveys the flavor & taste
- Pops on shelf
- Clearly displays key attributes - Kosher OU - Non GMO - Naturally Simple
- Whole grain - No high fructose
corn syrup
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
New Branding at Expo East
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• Winner: Best Packaging Angie’s Sweet & Salty
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New Ways to Find Angie’s
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Seasonal Products
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Angie’s Introduces….
Holidrizzle 2012
Halloween and Valentine’s Multipacks As Trick or Treat Alternatives in Natural channel
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Angie’s Halloween multi-packs @ Target
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Trick-or-Treat Kettle Corn going fast!
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
“Healthier” snacks are stealing share from “Indulgent” snacks
Share of dollar sales
Source: SymphonyIRI State of the snack industry 2010
• 75% of Americans say they are trying to eat better, yet nearly half snack 2x per day
• Popcorn is seen as “healthy” among those who are healthy snackers
• Popcorn is included in the top 10 healthy snacks along with fresh fruit, nuts/seeds, and yogurt
• Chips/Pretzels/Salty Snacks category is second only to Packaged Fresh Produce in % HH buying Natural products
Source: Packaged Facts, 2011
Popcorn is the leader in healthy snacking
Popcorn Is Packed with Antioxidants
Don't discount the health benefits of popcorn. It's full of fiber and – according to a new analysis – antioxidants, too.
- Healthland.Time.com
The Healthy Snacking Trend is Real
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+7%
Popcorn is THE Snack of 2013
• Popcorn was named a Top Food Trend for 2013 Source Sterling-Rice Group, 2012
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Delightfully Different™ Product
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- Made in small batches, just as kettle corn and popcorn were intended - Food safety is our #1 priority
Quality Process
Naturally Simple
Products
Benefits
Non-GMO Corn
Real, Recognizable Ingredients Evaporated
Cane Crystals Sunflower
Oil Organic rBST-free Cheddar Cheese
Cayenne Powder
Sea Salt
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
CU
RR
ENT
PO
RTF
OLI
O
Healthy Snacks Sweet/Salty Indulgent Pack Expansion
Seas
on
al In
& O
uts
Our All-Star Line-up
Savory/Sweet
Angie’s Sweet & Salty and Angie’s Boomchickapop Sea Salt Deli
Available NOW
Portion Control
Coming SOON—6/.6oz Multipack
Sweet & Salty Multipack
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Available NOW
Coming SOON
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.
Anything Is Possible….
34 © 2013 Angie’s Artisan Treats, LLC. All rights reserved.
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Kettle Corn Pets
Thank You…… and if you’re an Angie’s customer, an Extra Special Thanks!!!!
© 2013 Angie’s Artisan Treats, LLC. All rights reserved.