MARKETING CAMPAIGN PRESENTATION

ByEd Bray

&Dan Knight

Thursday, 27 June 2013

BRIEF

Get as many people to play our game as possible.

Make Twine games more popular in the gaming community.

Spread our reputation as games designers.

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RESEARCH

The people who filled in the questionnaires were between the ages of 17-19

None of them had ever made or played a text based game before

Most said they do play computer/console games

The most popular genres were Sci fi and Adventure

We started our research by creating a questionnaire and handing it out to 25 people

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Combine the two most popular genres - Sci Fi adventure

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TARGET AUDIENCE

Target audience

15-25 year olds

Sci fi adventure

fans

Casual gamers

Males and

Females

Based on these results, we got an idea of our target audience

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BREAKDOWN

The 4 P’s

- Product: Text based adventure game

- Placement: TwineHub

- Price: Free

- Promotion: Merchandise

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PRODUCT- Text based adventure game called “Stranded”

- Sci fi/adventure genre

- Browser game - Easy to access

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PLACEMENT-Our game will be available to play on TwineHub

-QR codes to allow users to play the game on their phone

The QR code takes you straight to the game

-Any internet browser

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PRICEFree- Twine games are not very popular- Our company/brand is not popular eitherBecause of this, we should not charge anyone to play our game

Benefits:-No cost to create the game or distribute it-People will be more inclined to play our game

Negative:-Costs to make and deliver merchandise

Have adverts of our game on web pages to make the money back

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PROMOTIONFor direct advertising, we came up with an idea for a poster :

The poster would feature this image and the name of our game

We showed this to people and gave them a feedback sheet to fill in:

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Feedback:

“The image is good, add some more text”

“The image isn’t very eye catching, it would look better with more colour to help it stand out”

Taking this feedback into consideration, we did more work on the logo:

We got a more positive response to this image, and then put it into a poster

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FINAL POSTER

-Wanted to keep detail to a minimum

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FEEDBACK FOR FINAL POSTER“Good use of colours”

“Eye-catching”

“Simple but effective”

Making the changes to the original image made the poster a lot better, and we know it is what our target audience likes.

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Social networking sites

This is a mock-up Twitter page for our game. Here we will have regular updates on our game, its release date and merchandise.

As well as our poster having the URL’s to our Facebook and Twitter pages, we will also post about our game on forums, which may attract people to these pages.

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INDIRECT-Blog and magazine articles

Contact gaming blogs and magazines and ask them to write an article on our game, and in exchange we write an article for their blog/magazine.

Post about our game on gaming forums and Twine forums.

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MERCHANDISE

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Another way to promote our game will be to have competitions, where players will have the chance to win free merchandise.

Example:

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GAMING CALENDAR

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MARKETING SCHEDULE

May 2013:Release first poster

10th August :Second poster (competition winner)

October: Release article on blogs and magazines

16th November:Live-action trailer

20th JanuaryRelease URL and QR code for our demo

December:Third poster (second competition winner)

20th February:Release game

We know there are no major games or game conventions scheduled to come out in February 2014

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THANK YOU FOR LISTENING!

Do you have any questions?

Thursday, 27 June 2013