dan bischoff imslc slides
TRANSCRIPT
Switched to Marketing -- Worked for and/or Consulted:
Lendio Case Study● Increased website traffic by more than 50,000 unique
visitors each month
● Cision ranked Lendio’s blog as one of the most influential blogs on small business and entrepreneurship
● Partnered with McGraw-Hill for a entrepreneurship podcast that had nearly 20,000 weekly downloads.
● Grew email list by 50,000+
● Landed stories and mentions in The Wall Street Journal, New York Times, Inc. Magazine, Tech Crunch, Forbes, The Washington Post, CNBC, CBSMoneywatch, Salt Lake Tribune, Deserent News, Fox13, ANC4, KUTV2 and KNRS Radio
Nature’s Sunshine Case Study
● Created and executed social media strategies in 26 countries, which led to more than $1,000,000 in annual revenue
● Turned a 4k Facebook page into 40k fans with a 20% average engagement rate.
● Quadrupled blog traffic
2013: 93% using content marketing
-- CMI’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends
2014: 86% using content marketing
-- CMI’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends
Real Human Stories
What Sales Used to Be
The Sharing Economy
At least 57% of the buying process has already occurred before customers
pick up the phone --Harvard Business Review
~ Social Media Examiner 2013
So Why Are People Failing at Content
Marketing?
The total number of pages ‘Liked’ by the typical
Facebook user grew more than 50% last year.
-- Facebook’s head of news feed
VS
“42% of marketers say they are NOT effective at content marketing because they lack a process for creating, managing, and publishing that content” -- B2B CMI 2014 benchmark and trends
Paddling in Opposite Directions
*Marketo Survey
Chief Content Officer
Managing Editor(s)
Visual/Multimedia Content Creator
Bubbas
Channel Master/Promoter
Chief Listening Officer
Tool Master
Content Scientist
Search/Social Integrator
Influencer Relations
Freelancers and Agency Relations
Great content solves unique, niche Problems
