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Page 1: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,

Dan Parker [email protected] @LivingLoudUK

Page 2: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 3: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 4: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,

TRIGGERS Linking products to emotions, events and time to

stimulate subliminal association

01

Page 5: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 6: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 7: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 8: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 9: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,

HABIT Human brain prefers to repeat known processes

02

Page 10: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 11: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 12: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 13: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,

ASSURANCE Assurance messages on nutrition

03

Page 14: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 15: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 16: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 17: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 18: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,

PORTION SIZE Normalisation of increased portion size

04

Page 19: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 20: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 21: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 22: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 23: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,

KIDS Bypassing the limited advertising regulations

05

Page 24: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 25: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 26: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 27: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 28: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 29: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,
Page 30: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,

Dan Parker [email protected] @LivingLoudUK


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