dan slee, walsall council | #digilead
DESCRIPTION
What should we be doing? From his recent White Paper on digital initiatives, Dan will speak on a range of good practice in the area of digital engagement and participation.TRANSCRIPT
![Page 1: Dan Slee, Walsall Council | #DigiLead](https://reader037.vdocument.in/reader037/viewer/2022110118/554e2796b4c9056b798b5188/html5/thumbnails/1.jpg)
Digital Leadership: What should we be doing?
Dan Slee Walsall Council
![Page 2: Dan Slee, Walsall Council | #DigiLead](https://reader037.vdocument.in/reader037/viewer/2022110118/554e2796b4c9056b798b5188/html5/thumbnails/2.jpg)
My digital story...
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In 1993...
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Greetings from Brisbane
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http://flic.kr/p/8vqnQQ
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In 2005...
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In 2005...
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In 2012...
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In 2008...
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Our social story 2013
67profiles
6 platforms
35,000sign-ups
170,000reach
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Three things we learned...
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How not to...
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Some examples...
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Casestudy
Telford bloggers and Telford Council
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Casestudy
South Staffordshire Council
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Casestudy
@walsallwildlife
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Casestudy
@walsallwildlife
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Casestudy
@walsallwildlife
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Casestudy
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Casestudy
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Casestudy
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Casestudy
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Casestudy
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Casestudy
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Casestudy
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Casestudy
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Casestudy
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Casestudy
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Casestudy
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100 per cent have Facebook and Twitter
97.5 per cent expect this to increase
Almost 40 per cent said trust and training were the biggest barriers.
Source: Best by West Midlands whitepaper July 2013
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31Casestudies
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Things we all need to do next
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Anyone can be a digital leader
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Your digital leaders may not be whe re you think the y are
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Share the swe ets
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http://www.youtube.com/watch?v=gRkKL8_-R9M
Tell the human story
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Use just enough of the internet - C arr i e B i sh o p
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Use it to solve problems, not because you can
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Have a digital communications specialist
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Share the success
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Tackle trust with training
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Press releases are dead
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Sie ze power, make your own network
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Don’t park illegally in Vilniushttp
://youtu.be/V-fWN0FmcIU