1. Dan SpicerHead of Community, EMEAHootsuite@DanSpicer @Hootsuite_UKhootsuite.com 2014 HootSuite Media Inc

2. Social Business Incompetenceof businesseswill lose marketposition*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello,Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013. 2014 HootSuite Media Inc 3. Social Business Incompetence1 in 5cede dominance*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez,Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013. 4. Social Business Incompetenceof executivesnot engaged2*Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013 2014 HootSuite Media Inc 5. Tweets All / No repliesReply RetweetAT&T@ATT Nov 26@RamblingRooney Resist the urge, Jay. We heard its dark,scary and no one can ever hear you. No oneExpandT-Mobile@RamblingRooney You know there is an alternative to old-school wirelesscarriers, right? Its called @TMobile, the #uncarrier ^ Lisa AReply RetweetJay Rooney@RamblingRooney Nov 26Just found out that @TMobile doesnt charge extra foroverseas data. What the hell am I still doing with @ATT?ExpandReply Retweet@TMobile Nov 26Expand 6. Tweets All / No repliesT-Mobile@@RamblingRooney JohnLegere Nov Nov 2726@ATT TMobile Did @your ATT kindergarten @RamblingRooney panel write bet that @ATTs for you? CEO @isnt RamblingRooneygoing to joinGlobal data at no extra charge vs. $$$$$$ #ItsNotComplicatedReply RetweetJohn Legere@ATTNov AT&T@RamblingRooney JohnLegere You definitely Resist the caught urge, my Jay. attention, We heard good its dark,sir.Going the scary convo. and to a no Come @TMobile one join can the store ever #WirelessRevolution!hear to inquire you. No tomorrow!oneExpand26T-Mobile@RamblingRooney You know there is an alternative to old-school wirelesscarriers, right? Its called @TMobile, the #uncarrier ^ Lisa AReply RetweetJay Rooney@RamblingRooney Nov 26Just found out that @TMobile doesnt charge extra foroverseas data. What the hell am I still doing with @ATT?ExpandReply Retweet@TMobile Nov 26ExpandReply RetweetJay RooneyHmmm I could be persuaded by a discount on mydata plan@RamblingRooney Nov 26Expand@TMobile Nov 26AT&TNo gloves out here, Jay. Its too close tothe holidays to be so disgrunted. #HappyCarrier 7. How do we Adapt? 2014 HootSuite Media Inc 8. 2014 HootSuite Media Inc2014/1520122013 9. Tip 1: Respect the platform 2014 HootSuite Media IncPAIDMEDIAOWNEDMEDIAEARNEDMEDIACUSTOMERS/ADVOCATESINFLUENCERSTRADITIONALMEDIA 10. Tip 1: Respect the platform 2014 HootSuite Media IncPAIDMEDIAOWNEDMEDIAEARNEDMEDIACUSTOMERS/ADVOCATESINFLUENCERSTRADITIONALMEDIA 11. Fish where thefish are biting 2014 HootSuite Media Inc-Granddads everywhere 12. 280 million active usersFacebook Top in all European countries with exception of Russia65+ million active usersTwitter Top 3 in all European countries with exception of Russia & Poland55+ million active usersGoogle+ Top 5 in all European countries45+ million active usersLinkedIn Top 5 in all European countries with exception of Russia & GermanyEstimates - *We Are Social, Global Report, 2014.+ aggregated data. 2014 HootSuite Media IncTop Social Networks (Europe) 13. Create a community around common interestsSocial Media PhotographyMarketingTechnologyWearable Tech 2014 HootSuite Media IncCheeseAston MartinHoovers 14. 2014 HootSuite Media Inc 15. 2014 HootSuite Media IncFunnelAwarenessConsiderationPreferencePurchaseLoyaltyAdvocacy 16. Tip 2: Storytell 2014 HootSuite Media Inc 17. 2014 HootSuite Media Inc 18. Traditional marketingtalks at people. Contentmarketing talks withthem. 2014 HootSuite Media Inc 19. 2014 HootSuite Media Inc 20. 2014 HootSuite Media Inc 21. 2014 HootSuite Media Inc 22. 2014 HootSuite Media Inc 23. Provide the frameworkPlatforms Best PracticeInfrastructure 2014 HootSuite Media IncSuccess Metrics 24. Tip 3: Empower your teamTeamAverage Fortune 500 Company 2014 HootSuite Media IncX10.4Average # ofaccounts10.1152,646LikesAveragereach14,709FollowersReach1,736,079 25. Tip 3: Empower your team 2014 HootSuite Media IncEmployees163,500X25Followers111FriendsReach22,236,000TeamAverage Fortune 500 Company 26. 2014 HootSuite Media Inc 27. HootsuiteHootsuite University & ASMSHootsuite EnterpriseuberVU 2014 HootSuite Media IncHootsuite Campaigns 28. Dan SpicerHead of Community, EMEAHootsuite@DanSpicer @Hootsuite_UKTweet me! 2014 HootSuite Media Inc