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Dancing with the Wolves: Dancing with the Wolves: Localization of MNC R&D Localization of MNC R&D centers in Shanghai centers in Shanghai Yun Yun - - Chung Chen Chung Chen Department of Urban Planning Department of Urban Planning University of California, Los Angeles University of California, Los Angeles The First Globelics Conference 'Innovation Systems and Developme The First Globelics Conference 'Innovation Systems and Developme nt Strategies nt Strategies for the Third Millennium', Rio de Janeiro November 2 for the Third Millennium', Rio de Janeiro November 2 November 6, 2003. November 6, 2003.

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Page 1: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

Dancing with the Wolves:Dancing with the Wolves:Localization of MNC R&D Localization of MNC R&D

centers in Shanghaicenters in Shanghai

YunYun--Chung ChenChung Chen

Department of Urban PlanningDepartment of Urban PlanningUniversity of California, Los AngelesUniversity of California, Los Angeles

The First Globelics Conference 'Innovation Systems and DevelopmeThe First Globelics Conference 'Innovation Systems and Development Strategies nt Strategies for the Third Millennium', Rio de Janeiro November 2 for the Third Millennium', Rio de Janeiro November 2 –– November 6, 2003.November 6, 2003.

Page 2: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

Who are the wolves? Who are the wolves?

The Multinationals?The Multinationals?The Government? The Government?

Page 3: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

OutlineOutline

Globalization of R&D Globalization of R&D Case studies of MNC R&D centers in ShanghaiCase studies of MNC R&D centers in ShanghaiMNC R&D centers in relations to Shanghai MNC R&D centers in relations to Shanghai Innovation SystemInnovation SystemTechnology Spillover in the Technology Spillover in the LocalizatoinLocalizatoin processprocess

Page 4: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

Globalization of Corporate R&DGlobalization of Corporate R&D

Globalization of R&D Globalization of R&D –– 9090--95% confined in the 95% confined in the Triad (Western Europe, U.S.A & Japan)Triad (Western Europe, U.S.A & Japan)The second tier recipient countries The second tier recipient countries –– Ireland, Ireland, Israel, India, Singapore, China, TaiwanIsrael, India, Singapore, China, TaiwanWithin China : Beijing, Shanghai, Shenzhen, Within China : Beijing, Shanghai, Shenzhen, Nanjing, GuangzhouNanjing, Guangzhou

Page 5: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

General Characteristics of MNC General Characteristics of MNC R&D centers in ShanghaiR&D centers in Shanghai

Mostly after 1998Mostly after 1998Size: 80 Size: 80 –– 500 engineers500 engineersInvestment: 2 millions to 10 millions US$Investment: 2 millions to 10 millions US$Sectors: software, telecommunications, Sectors: software, telecommunications, automobile, biotech and machineryautomobile, biotech and machineryLeadership: Chinese Returnees from the WestLeadership: Chinese Returnees from the West

Page 6: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

4 Types of MNC R&D center 4 Types of MNC R&D center

TechnologyTechnology--drivendrivenMarketMarket--drivendrivenProductionProduction--drivendrivenCostCost--drivendriven

Page 7: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

TechnologyTechnology--driven R&Ddriven R&D

Basic research Basic research -- > 10 years to commercialize> 10 years to commercializeApplied research Applied research –– 33--5 years to commercialize5 years to commercialize>50% engineers has Ph.D. degree>50% engineers has Ph.D. degree

Page 8: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

GE Global ResearchGE Global ResearchEstablished in 2000.6Established in 2000.6

500 Researchers , High Ratio of Ph.D/Master500 Researchers , High Ratio of Ph.D/Master

10% on immediate, less than 1 year; 70% Applied 10% on immediate, less than 1 year; 70% Applied Research 4Research 4--5 years; 20% Basic Research >10 years5 years; 20% Basic Research >10 years

WebWeb--based technologybased technology

Collaborate closely with the other two centers, New Collaborate closely with the other two centers, New York and BangaloreYork and Bangalore

Page 9: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

Global Division of Innovation LaborGlobal Division of Innovation Labor

““This global project is to lower the noise level This global project is to lower the noise level and improve the efficiency of Heating Air and improve the efficiency of Heating Air Ventilation of air conditioning systems. It is led Ventilation of air conditioning systems. It is led by the US team. The US teamby the US team. The US team’’s main work is s main work is mechanical design. The control algorithm and mechanical design. The control algorithm and DSP coding are carried out by the Shanghai DSP coding are carried out by the Shanghai team, and the Indian team do some of the subteam, and the Indian team do some of the sub--testing of the project.testing of the project.””

Page 10: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

Motorola China Research CenterMotorola China Research Center

Established in 2000Established in 200055thth overseas research Centeroverseas research Center85% of employees holding Ph.D. degrees85% of employees holding Ph.D. degreesMidMid--toto--long term on humanlong term on human--machine interface machine interface technologies, embedded Chinese recognition, technologies, embedded Chinese recognition, speech generation, Chinese natural language speech generation, Chinese natural language processing, Chinese character and multiprocessing, Chinese character and multi--modal modal communication over China 3G systems.communication over China 3G systems.

Page 11: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

MarketMarket--driven R&Ddriven R&D

New Product InnovationNew Product InnovationLocal Market first, regional and global market Local Market first, regional and global market secondsecondClose collaboration between research, sales and Close collaboration between research, sales and productionproductionInput from local vendors and clientsInput from local vendors and clients

Page 12: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

HP Software Solution CenterHP Software Solution Center

Established in October 2002Established in October 200255thth Software Solution CenterSoftware Solution Center200 engineers, 1500 in 5 years200 engineers, 1500 in 5 yearsDesigned by the Indian R&D managerDesigned by the Indian R&D managerChinese market and Eastern Asian marketChinese market and Eastern Asian marketClose relations between software engineers and Close relations between software engineers and sales teamsales team

Page 13: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

Production driven R&DProduction driven R&D

Process & production innovation to speed up Process & production innovation to speed up the production to market timethe production to market timeIncreasing engineering skills of the branch Increasing engineering skills of the branch factoriesfactoriesThe concentration of IT manufacturers and The concentration of IT manufacturers and suppliers in the late 1980s. suppliers in the late 1980s.

Page 14: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

Lucent Technology Optical Network Lucent Technology Optical Network (LTON)(LTON)

Established in 1999Established in 1999Lead by Chinese returnees from the U.S.Lead by Chinese returnees from the U.S.Grow to 300 engineers in a yearGrow to 300 engineers in a yearProduce the first product in less than 6 monthsProduce the first product in less than 6 monthsDesign, customize and testing optical network Design, customize and testing optical network productproduct

Page 15: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

CostCost--driven R&Ddriven R&D

Subcontract labor intensive parts of a global Subcontract labor intensive parts of a global R&D project. R&D project. Replace an expensive R&D division in the home Replace an expensive R&D division in the home country. country. Technical support for local and global vendors Technical support for local and global vendors and clients. and clients. It requires engineers with bachelor degree and It requires engineers with bachelor degree and English proficiency English proficiency

Page 16: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

Intel Shanghai Software CenterIntel Shanghai Software Center

Established in 1993Established in 1993200 engineers200 engineersSupporting vendors working on Intel Supporting vendors working on Intel architecture platformarchitecture platformRapid expansion of Linux research teamRapid expansion of Linux research team

Page 17: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

Ericsson Technical Support CenterEricsson Technical Support Center

Established in 1997Established in 1997Provide software development and technical Provide software development and technical support for their telecommunication clients in support for their telecommunication clients in EuropeEurope

Page 18: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

MNC R&D Centers in relations to Shanghai’s innovation system

Urban RenewalLand Development

Land Lease

Attract local and foreign investment and HQ to Shanghai

University Run Enterprises, Spin-offs,

Incubators

Closing down uncompetitive SOE; Building new high-tech industrial park, promote clustering of IC, telecommunication & biotech sector; Promote it as show case of high-tech economies

Promote technology transfer; Research funding allocation

Planning, design & Investment,

Privatizing housing

New Residential Policy

Joint Research labsJoint Venture;Supplier,

OEM

Transnational Technology Community

(Chinese Returnees)

Domestic skilled labor

migrants

Land and tax incentivesPublic procurement

Regulatory adjustment

Fiscal incentivesPublic procurementPermission to open regional market

Co-Development

Joint-Research LabsJoint Research ProjectRecruiting faculties &

graduate students

Cooperation & Confrontation

Shanghai Local Government & its

agencies

Central Government

Skilled Labor

Large Local Firms R&D

centers

Few Top Universities and

Research Institutes

Producer Services in the

city

Manufacturing Clusters in/around

Shanghai

MNC R&D

Center

MNCs manufacturing

Upgrading incentivesProvide R&D, free patent application

Financial support through the technology stock exchange center.

MNCs in real estate and constructor

Rapidly improve physical & IT infrastructure

MNC R&D

Center

Localizing the ‘national’ universities; Promote university enterprises

Page 19: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

Skilled Labor SupplySkilled Labor Supply

Expansion of the Engineering Schools Expansion of the Engineering Schools Expansion of graduate programExpansion of graduate programNew Shanghai Residency (Shanghai Green Card)New Shanghai Residency (Shanghai Green Card)Incentives to attract Chinese returneesIncentives to attract Chinese returneesIncentives for MNCs to set up training facilities Incentives for MNCs to set up training facilities and programs. and programs. Expansion of MBA programExpansion of MBA program

Page 20: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

Technology Spillover EffectsTechnology Spillover Effects

Labor Mobility Labor Mobility –– individual leaving the center individual leaving the center for local firmsfor local firmsSpinSpin--off off –– research teams the center to create research teams the center to create own design houseown design houseDemonstration Effects Demonstration Effects –– Large local firms Large local firms increase in R&D investmentincrease in R&D investmentMNCMNC--University Joint Research Labs University Joint Research Labs –– ignite a ignite a new research field in the universitynew research field in the university

Page 21: Dancing with the Wolves: Localization of MNC R&D centers ... Chen.pdf · Dancing with the Wolves: Localization of MNC R&D . centers in Shanghai. Yun-Chung Chen Department of Urban

Bell Labs joint research labs in Bell Labs joint research labs in JiaotongJiaotong University University

““With around 1 million RMP research grant, we can With around 1 million RMP research grant, we can support 4support 4--5 faculties and more than 20 Masters and 5 faculties and more than 20 Masters and Ph.D. students. Without this jointPh.D. students. Without this joint--research lab, we will research lab, we will never even start a research team on phonetics [part of never even start a research team on phonetics [part of the speech research]. We are doing pretty well the speech research]. We are doing pretty well considering that we started from scratch.considering that we started from scratch.”” by director of by director of JointJoint--research labs in 2002.research labs in 2002.

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The Negative EffectsThe Negative Effects

Local Firms lost talents to the MNCs. Local Firms lost talents to the MNCs. LockLock--in in –– Public Labs are privatized by the Public Labs are privatized by the MNCs, focus on MNC research agenda onlyMNCs, focus on MNC research agenda only

““Engineers often choose platforms they know well, Engineers often choose platforms they know well, especially those systems they learned in college.especially those systems they learned in college.””