danial ricciardo visual identity guidelines

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© Planet Creative retains all copyrights relating to the enclosed concepts, designs, and artwork and grants access to final artwork for use by the client and its related entities. © All Rights Reserved

Version 1.0 published 25 January 2012 by Planet Creative ([email protected])

Visual Identity Style Guide

The following guidelines have been prepared

to ensure that the Daniel Ricciardo Identity is

presented consistently in all applications.

When you reproduce the Daniel Ricciardo

Visual Identity, it’s essential that you use the

appropriate supplied digital format. A guide

to the digital formats supplied appears on

pages 10 and 11 of these guidelines.

The Daniel Ricciardo Visual Identity may not

be redrawn or altered in any way under any

circumstances.

© All Rights Reserved

© Planet Creative retains all copyrights relating to the enclosed concepts, designs, and artwork and grants access to final artwork for use by the client and its related entities.

Master Identity

The Daniel Ricciardo Identity comprises the Daniel Ricciardo Icon and Custom Wordmark. These elements should always appear together, as shown in these guidelines.

This is the preferred version of the Daniel Ricciardo Visual Identity. The CMYK tonal version is the preferred colourway and should be used on all applications. Where printing CMYK is not possible the 2 colour solid version may be used.

CMYK tonal version

2 Colour Solid version

Wordmark Icon


1 of 12Version 1.0 published 25 January 2012 by Planet Creative ([email protected])Visual Identity Style Guide


Alternate Versions

CMYK tonal versionCMYK tonal version

2 Colour Solid version2 Colour Solid version

Horizontal and Stacked Identities

The Horizontal and Stacked versions shown below, should only be used in circumstances where use of the preferred version is not possible.




Colour Usage

Daniel Ricciardo Visual Identity colours

The colours of the Daniel Ricciardo Visual Identity are PMS 2925C and PMS Black 6C.

Pantone® and CMYK colours apply in all print and reproduction circumstances and for coated and uncoated paper stocks.

The Daniel Ricciardo Visual Identity may not appear in any other colours other than those specified in these guidelines. PMS colour swatches must be attached to all artwork provided to suppliers, to act as a colour reference.

In all reproduction methods colours must always be matched as closely as possible to the PMS colour swatches specified.

Note: digital formats supplied include both PMS, CMYK, RGB and Web safe colour versions.

90% tint 70% tint 50% tint 30% tint 10% tint

PANTONE®

PMS 2925

CMYK RGB Web Safe

75 43 51

30 147 153

0 209 204

0 #3399cc

90% tint 70% tint 50% tint 30% tint 10% tint

CMYK RGB Web Safe

30 6 0

0 25 0

0 34 0

100 #000000

PANTONE®

Black 6C




Preferred Colour Usage

Daniel Ricciardo Visual Identity preferred colour usage

Maintaining the integrity of the Daniel Ricciardo Visual Identity is essential, therefore the colour information specified here must be strictly adhered to. The Ricciardo Master Identity can only appear in, and on, the colours specified below.

Master Identity CMYK tonal (preferred version for all applications) The CMYK tonal version must be used for all applications. If reproduction using CMYK is not possible the following colour specifications may be used.

CMYK tonal version Two colour version

Mono version

Two colour version on white

Mono version on whiteCMYK tonal version on white




Clearspace

The Daniel Ricciardo Visual Identity is most effective when surrounded by as much uninterrupted space as possible. The example to the right shows the basic formula for calculating the minimum clearspace and can be used to determine the clearspace for the brand at any size. Where possible, use more clearspace than the minimum.

The minimum clearspace is determined by the x height of the Ricciardo Custom Wordmark, as indicated to the right, for the Master Identity (preferred version) and Horizontal versions. The Stacked version x height is determined by the cap height indicated below.

x x

x

x

x Height

x

xxxx

x

xx




Minimum sizes

Tonal Identity minimum size

To avoid any possible reproduction problems, the Daniel Ricciardo Visual Identity may never be reproduced at a size where the Ricciardo wordmark is less than 45mm in width. Where there is any question of the quality of reproduction, the brand should be used at a size larger than the minimum size specified here.

Tonal Identity minimum size Solid Colour minimum size

Solid Identity minimum size

When the Daniel Ricciardo Visual Identity needs to be reproduced at a smaller size than indicated above, the solid version must be used.

To avoid any possible reproduction problems, the Ricciardo Solid wordmark may never be reproduced at a size where the custom workmark is less than 30mm in width. Where there is any question of the quality of reproduction, the Solid Brand Mark should be used at a size larger than the minimum size specified here.

x

45mm

45mm

45mm

30mm

30mm

30mm




Accompanying Imagery

Imagery Selection

Imagery that is selected to accompany the Daniel Ricciardo Identity must embody the Daniel Ricciardo brand personality of ‘speed, youth, energy, originality and fun’.

Examples of the styles of imagery, composition and colour contrast that is suitable can be seen on the left hand page.

Visual Identity Placement

When choosing imagery to accompany the Daniel Ricciardo Visual Identity, it is preferrable to choose imagery that allows for a combination of strong graphics with ‘clear’ space for positioning of the Daniel Ricciardo Visual Identity.

The Daniel Ricciardo Visual Identity must always be surrounded by clear space, for emphasis of the brand. An appropriate example is shown to the right.

(please note : All visuals in this style guide are solely for example purposes. All copyright of original photgraphy must be adhered to and all

x

Correct Usage Incorrect Usage




Digital FIles Supplied

Two colour version

PMS EPS pmsvector.eps/pdf

CMYK Small cmyksmall_2.tif/jpg

CMYK Large cmyklarge_2.tif/jpg

RGB Small rgbsmall_2.tif/jpg

RGB Large rgblarge_2.tif/jpg

Two colour version on white

PMS EPS pmsvector_w.eps/pdf

CMYK Small cmyksmall_w2.tif/jpg

CMYK Large cmyklarge_w2.tif/jpg

RGB Small rgbsmall_w2.tif/jpg

RGB Large rgblarge_w2.tif/jpg

Tonal Master Identity

CMYK Small cmyksmall.tif/jpg

CMYK Large cmyklarge.tif/jpg

RGB Small rgbsmall.tif/jpg

RGB Large rgblarge.tif/jpg

Tonal Master Identity on white

CMYK Small cmyksmall_w.tif/jpg

CMYK Large cmyklarge_w.tif/jpg

RGB Small rgbsmall_w.tif/jpg

RGB Large rgblarge_w.tif/jpg

Mono version

Mono EPS cmykvector_m.eps/pdf

Mono version on white

Mono EPS cmykvector_mw.eps/pdf

Versions of the Identity have been supplied in EPS, TIF, JPG and PDF file formats. The TIF and JPG files have been supplied at 72dpi and 300dpi.




Digital FIles Supplied

x

Alternative two colour version

PMS EPS pmsvector_alt1_2.eps/pdf

CMYK Small cmyksmall_alt1_2.tif/jpg

CMYK Large cmyklarge_alt1_2.tif/jpg

RGB Small rgbsmall_alt1_2.tif/jpg

RGB Large rgblarge_alt1_2.tif/jpg

Alternative two colour version on white

PMS EPS pmsvector_alt1_2w.eps/pdf

CMYK Small cmyksmall_alt1_2w.tif/jpg

CMYK Large cmyklarge_alt1_2w.tif/jpg

RGB Small rgbsmall_alt1_2w.tif/jpg

RGB Large rgblarge_alt1_2w.tif/jpg

Tonal Alternative stacked

CMYK Small cmyksmall_alt1.tif/jpg

CMYK Large cmyklarge_alt1.tif/jpg

RGB Small rgbsmall_alt1.tif/jpg

RGB Large rgblarge_alt1l.tif/jpg

Tonal Alternative stacked on white

CMYK Small cmyksmall_alt1w.tif/jpg

CMYK Large cmyklarge_alt1w.tif/jpg

RGB Small rgbsmall_alt1w.tif/jpg

RGB Large rgblarge_alt1w.tif/jpg

Alternative mono version

PMS EPS pmsvector_alt2_2.eps/pdf

CMYK Small cmyksmall_alt2_2.tif/jpg

CMYK Large cmyklarge_alt2_2.tif/jpg

RGB Small rgbsmall_alt2_2.tif/jpg

RGB Large rgblarge_alt2_2.tif/jpg

Alternative mono version on white

PMS EPS pmsvector_alt2_2w.eps/pdf

CMYK Small cmyksmall_alt2_2w.tif/jpg

CMYK Large cmyklarge_alt2_2w.tif/jpg

RGB Small rgbsmall_alt2_2w.tif/jpg

RGB Large rgblarge_alt2_2w.tif/jpg

Tonal Alternative Horizontal

CMYK Small cmyksmall_alt2.tif/jpg

CMYK Large cmyklarge_alt2.tif/jpg

RGB Small rgbsmall_alt2.tif/jpg

RGB Large rgblarge_alt2.tif/jpg

Tonal Alternative Horizontal on white

CMYK Small cmyksmall_alt2w.tif/jpg

CMYK Large cmyklarge_alt2w.tif/jpg

RGB Small rgbsmall_alt2w.tif/jpg

RGB Large rgblarge_alt2w.tif/jpg

Versions of the Identity have been supplied in EPS, TIF, JPG and PDF file formats. The TIF and JPG files have been supplied at 72dpi and 300dpi.



When you reproduce the Daniel Ricciardo

Visual Identity, it’s essential that you use the

appropriate supplied digital format. A guide

to the digital formats supplied appears on

pages 10 and 11 of these guidelines.

The Daniel Ricciardo Visual Identity may not

be redrawn or altered in any way under any

circumstances.Visual Identity Style Guide

For any clarification please contact Planet Creative on :

+61 8 9202 5454

www.planetcreative.com.au

danial ricciardo visual identity guidelines

Documents

final artwork

daniel ricciardo icon

tint cmyk rgb

cmyk colours

pms colour swatches

colour reference

identity style guidethe

preferred version