Visual Resume

e: danpa0803@gmail.com

c: 267-772-7709

LinkedIn: http://www.linkedin.com/pub/daniel-lafferty/8/7aa/a20

Daniel Lafferty

Daniel Lafferty’s Value Proposition

Experienced marketing professional with 15 years of total experience in the Consumer, Pharmaceutical

and Health Care field

-Results driven individual with experience in growing several fortune 500 brands

-Customer and Consumer Insight specialists leveraging data to uncover the needs of customers and consumers

-Business development pioneer often working to develop new products, services and or channels

Companies I have worked for:

Brands I have worked with:

Some of the Companies I have worked with:

Accomplishments

• TENA Direct (D-to-C web shop) www.tenadirect.com• TENA Home Care Division: 25% Gross Margin increase• TENA Alternate Channel: 35% increased sales in one year• TUCKER Project Unpaid Family Caregiver Audience• SCA Personal Care 2008 Business Unit of the Year• SCA Personal Care 2009 Business Unit of the Year• SCA Leadership Academy• TENA DRTV Campaign with Liberty Medical

(www.libertytena.com)• TENA INCOGNITO Project (TENA D-to-C Infrastructure)• Global Launch of Viagra D-to-C Campaign (Europe)• Expanded Disease Indication for Lovenox® Brand• Doctor Detail launch for Procrit• Lipitor Logo Design• Xenical re-launch

From insights to actions, I assist in delivering results by focusing on the

Customer/Consumer

2010 TENA Online Sales +$9MM, 2011 $12MM

Traditional Retailers

Home Delivery Specialists

Dot Coms

Others