daniel pink's to sell is human
TRANSCRIPT
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Daniel Pink’s ‘To Sell is Human’
…in three minutes
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About the author
Daniel Pink
• Was chief
speechwriter for Al
Gore
• Writes about business,
work and
management
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1
It’s all about
attitude
Lesson
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Nothing can stop the man with
the right mental attitude from
achieving his goal.
Nothing on earth can help the
man with the wrong mental
attitude.
- Thomas Jefferson
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Sales has got a
bad reputation.
Traditionally,
salespeople
deceived
buyers, playing
on the lack of
information
available
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Nowadays, anyone can look
up information on the web
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This change has led to a
transfer of power from
the seller to the buyer
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2
We’re all
salespeople now
Lesson
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Technology
has removed
barriers to
entry and
transformed
more people
into sellers
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In the modern day
workplace, employees
wear many hats
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Everyone now
spends around
40% of their
time selling
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3
Learn your
ABCs
Lesson
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is for…
Atunement
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You need to
understand
your buyer
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Mimic your buyer’s
mannerisms to
achieve a rapport
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Ambiverts make
the best
salespeople
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is for…
Buoyancy
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Gritty spirit
+Sunny outlook
= Success
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Be positive
Believe in
what you’re
selling
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is for…
Clarity
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Establish trust
through
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Give others a fresh
perspective.
Identify problems they
didn’t even know they
had
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Be honest about
the existence of a small blemish
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Buy ‘To Sell is Human’
on Amazon
Want to read more?
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