danish kadah
TRANSCRIPT
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 1/23
DANISH KADAH
ROAD TO EXCELLENCE
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 2/23
W HAT IS DANISH KADAH
Danish Kadah is an academic institute which is meant for Science coursesand English Language courses. The focus of the institute is on the quality of education and the improvement in student¶s past grades.
OWNERSHIP:
The institute is jointly owned by four partners; Ms. Sehrish khan, Mr. Qasim Ali, Mr.
Nafee Shahid, Mr. Asad Sajjad.
LOCATION:
The institute is located in the vicinity of Johar town and the building used for theinstitute is owned by one partner; Ms. Khan
Address: 25 J, Johar Town, Lahore
Phone #: 042-2435477
Email: [email protected] property:
Our institute has a registered name µDanish kadah¶.
We also own an email address & Website; [email protected], www.danishkadah.com .
REGISTERED LOGOs:
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 3/23
V ISION
TO ACHIE V E SUCCESS THROUGH
PRO V ISION OF QUALITY KNO W LEDGE
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 4/23
MISSION STATE MENT
TO PRO V IDE QUALITY EDUCATION THROUGH
BEST POSSIBLE MEANS W IT MINI MAL
W AGES.
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 5/23
MANAGE MENT TEA M
Managing Director - Sehrish khan
Director ² Qasim Ali
Director ² Nafee Shahid
Director ² Asad Sajjad
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 6/23
W ORKING METHODOLOGY
DUTIES AND RESPONSIBILITIES:
Ms Sehrish Khan; is going to look after the overall affairs of the business, she will also
look into the marketing aspects with the assistance of Mr. Asad.
Nafee Shahid; is going to deal with the financial aspect of the business, including the maintenanceof accounts, updating the day to day expense sheet of the business.
Qasim Ali; will be responsible for the general administration of the coaching centre. However Mr.
Ali will be assisted in the matters of discipline and student affairs by the whole team collectively.
MD
SEHRISH KHAN
DIRECTOR
NAFEE SHAHID
DIRECTOR
QASIM ALI
DIRECTOR
ASAD SAJJAD
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 7/23
SEG MENTATION
10660000
150,000
Population
population of Lahore
Population of Johar Town
1492400
20893
Market Segmentation
FSC population InLahore - 14%
FSC students in Johar Town - 1.4%
[Source: (http://wapedia.mobi/en/Johar_Town)] (http://www.interface.edu.pk/students/Aug-08/GCU-Admission-list.asp)
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 8/23
TARGET MARKET
19221
1672
Market Opportunity
Market captured byCompetitors -92%
Opportunity Market
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 9/23
HO W W ILL DANISH KADAH FULFIL
MARKET NEEDS?
Our differentiation is the quality of education, friendly atmosphere, stronglyfocused on the student¶s past grades andmonthly progress reports review with theparents.
In addition we have introduced practicalsession through available videos which will
enhance the interest of the studentstowards practical session which is usuallytaken for granted in other academies andcolleges
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 10/23
S W OT ANALYSIS - STRENGTHS
We are keeping our focus oncore subjects.
Special concession packages for
deserving students. First mover¶s edge- activity
based activities.
Our team is our biggest strength.
We provide quality education ata very minimal cost.
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 11/23
S W OT ANALYSIS - W EAKNESSES
Limited time and budget to marketthe company to the segmented
target population. A large portion of the target market
that is unaware of ³Danish kadah´.
The possible inability to meet
demand due to the small size of thecompany.
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 12/23
S W OT ANALYSIS - OPPORTUNITIES
Quality education is not beingprovided in the 90% of the
operating institutes. Thiscreates an opportunity gap for us.
We can take as many creative
initiatives as possible. We willwork upon modernized form of instruction.
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 13/23
S W OT ANALYSIS - THREATS
Any organization with the samebusiness plan and a bigger
investment would come up as atough competition.
Direct competitors.
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 14/23
COURSES OFFERED
BIOLOGY:
would be directed by Ms. Khan. Each lecture would
be 45 minutes long. . Once every week there would be
practical sessions in which videos based on students
curriculum would be shown at spot tests would be
conducted
PHYSICS
Physics would be instructed by Mr. Ali. He would also
use video clips, live practical demonstrations. Spot test and
monthly assessments would be also used as a tool of
learning.
CHEMISTRY
Would be directed by Mr. Nafee. Students will be
asked to work through the concepts problems, and data.
MATHEMATICS
Mr. Ali: is going to instruct mathematics with the aid
of specially designed teaching methodology. Flow charts
and online manuals will be used for the students.
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 15/23
PLACE MENT OF DANISH KADAH
A crucial decision while starting any new
business and institute is to correctly
identify the placement of our institute
³Darnish Kadah´.
Fortunately, the location of the institute
is Johar town which is well populated
and the ratio of students and other academies is higher.
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 16/23
PRICING STRATEGY STRATEGY
COMPETITIVE PRICING:
Competitive Pricing means when the services are being sold at lowest price
regarding all the competitors.
The success of competitive pricing strategy depends on achieving high volume
and low costs.
Value pricing:
It means that we have set our prices on the value we deliver to our target
market. For example, the idea of providing practical facility via available videos
and any other technology get success, we can change our prices.
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 17/23
MARKETING STRATEGY PRO MOTION:
Danish kadah has put in its maximum effortfor promotion. In its promotional campaignthe focusing elements are:
Creating Awareness about the reasons of launchingthe business
Attracting the customers through price, quality anddifferentiation.
Promotion includes mainly three topics:advertisement, public relations, and salespromotions.
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 18/23
CA MPAIGN:
High standards of provision of education
Discounts on referrals
Merit scholarships
Advanced mode of instruction
Differentiated approach
CHANNEL OF AD V ERTIS MENT Brochures
Flyers
Word of mouth Personal relation
Media
internet
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 19/23
FINANCIALS
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 20/23
PROJECTED INCO ME STATE MENT
Breakeven Analysis:
Fixed cost = 16900
Variable cost per unit= 730/64=12
Price per unit = 64000/64= 1000
Break even
16900/1000-12= 17 students
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 21/23
PROJECTED INCO ME
STATE MENT
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 22/23
PROJECTED INCO ME STATE MENT
8/8/2019 Danish Kadah
http://slidepdf.com/reader/full/danish-kadah 23/23