danish masterclass 2: web 2.0 + social web training
DESCRIPTION
Second part (2/4) of the training material I prepared for the Masterclass of Digitalmarketingforung DM10 in Holsterbro, Denmark http://www.dm10.dk. Topics: Web 2.0 and Social Web. Check out the complete series of presentations here on Slideshare. More social media marketing news, info and presentation at my blog http://www.globalsearchinteractive.netTRANSCRIPT
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masterclass
search + social media marketing
15 november 2010holstebro, denmark
massimo burgio global search interactive / sempoPARTS 3-4
WEB 2.0 SOCIAL
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masterclass
search + social media marketing
PART 3WEB 2.0
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Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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no more passive consumers!• each consumer produces opinions, and share them with communities
user-powered internet
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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e-fluencers the new brand ambassadors
no more passive consumers!• each consumer produces opinions, and share them with communities• there are super-users with super-powers: the e-fluencersMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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intelligence
a new kind ofmarketing
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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refe
rra
ls social networks
key phrases
wo
rd o
f mo
uth
ratin
g
voting
buzz blogskeywords
competitorsonline reputationpolls
engagement
liste
n
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toolsa new breed of
marketing
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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mindset
a new style ofmarketing
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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change mindset
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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you can
social media
strategizeintegrateinnovate
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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masterclass
search + social media marketing
PART 4SOCIAL
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perseveranceproactivity
patiencepassion
4PSMM
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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procrastinatepanic pushpresume4PDON’T
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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perseverance is the key: dancing man
http://bit.ly/dancing-man-video
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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• Social networking sites
• Online collaborative tools
• Photo / video sharing sites
• News aggregators
• Blogs / bloggers’ communities
• Forums / Message boards
• Social bookmarking
• Podcasting / videocasting
social media networks: facebook what?
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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networks• networking sites• collaborative tools• photo sharing• video sharing• knowledge sharing• news aggregators• blog communities• forums• message boards• social bookmarking• podcasting• videocasting
social media networks
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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after all, social is better than sex
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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users are everywhere, users are the web
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conversations happen everywhere
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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social media strategies: goals
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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social media performance by channel
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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social media performance by channel
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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social media performance by channel
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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source: cmo.com
social media performance by channel
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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social media marketing by time + resources
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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where?which are your favourite social networks? do you read blogs? do you write one? do you access the internet from home, work or mobile?
what?do you use RSS? which services would you find useful from our site sul nostro sito? what FB app would you find useful? are you interested in iPhone apps?
how?please send us feedback about our site usability (or product / service feedback); how can we improve the performance of our call center?
always ask your customers first
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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customers + prospectsyour target market
employees + stockholdersyour business “family”
partners + suppliersyour business “ecosystem”
competitorsyou don’t have to ask, just benchmark them! =)
always ask your customers first
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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always ask your customers: real case study
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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always ask your customers: real case study
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findyourownsocialway
the best solution for your business?
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
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masterclass
search + social media marketing
NEXTTOOLS
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massimo burgioglobal search interactive / sempowww.globalsearchinteractive.net [email protected]/massimoburgiotwitter.com/massimoburgiolinkedin.com/in/massimoburgioslideshare.net/massimoburgio
tak!