Zagreb, 21 - 23 October 2014

Danish State Visitto Croatia

Invitation

OFFICIAL DANISH BUSINESS DELEGATION TO CROATIA

on the occasion of the visit by Her Majesty The Queen and His Royal Highness The Prince Consort together with Mr. Dan Jørgensen, Denmark’s Minister for Food, Agriculture and Fisheries.

www.danishstatevisit.hr

CONTENTS

In October 2014, the Royal Couple will visit the Republic

of Croatia for the first time and the Danish Agriculture

& Food Council, the Danish Board of District Heating,

the Confederation of Danish Industry and the

Embassy of Denmark in Zagreb are pleased to

invite Danish companies to join the official Danish

Business Delegation to Croatia.

The State Visit is an excellent way to enhance

cooperation between Danish and Croatian companies

and to explore current and future market opportunities in

Croatia.

ORGANIZERS

SUPPORTING PARTNERS BRANDING PARTNERS

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SECTORS TARGETED

- Environmental Technologies

- Energy & Energy Efficiency

- Agro-Industry, Food & Food

Processing

- Healthcare & Pharmaceuticals

- Information Technologies

Read more about the sectors in

the following or visit our website

www.danishstatevisit.hr

RGBLogo / State of Green

GreenR 0 - G 167 - B 126

DarkR 50 - G 50 - B 50

BACKGROUND

Croatia is the largest market in the Western Balkan region, in general and for Danish

exports as well. Croatia is a natural hub to other markets in the region and logistically to a

larger South East European region.

Danish goods exports to Croatia are at the level of 800 million Danish kroner (DKK), with

pharmaceuticals and windmills as the largest categories. Many Danish companies are

represented in Croatia and around 25 have a local presence.

Croatia became the 28th European Union (EU) Member State on 1 July 2013, providing

new opportunities for Croatia to further develop, using available know-how and

technology, and obligations to reach the required EU level in the areas of environmental

protection (primarily waste, water, and wastewater management), renewable energy

production, energy efficiency, and infrastructure.

Croatia experienced rapid growth at the approximately 5% level for several years until the

financial crisis hit hard and took the country into recession. Croatia is undergoing an EU-

designed budget rebalancing exercise to go from a deficit of -6% to less than -3% of Gross

Domestic Product (GDP) in 2014-2016. Growth is expected to reappear in the end of 2014

and increasing from then, i.e. supported by considerable EU fund financing.

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PARTICIPATION FEE AND WHAT IS INCLUDED The budget is based on a minimum of 25 participating companies and a 50% subsidy through The

Trade Council in Denmark. The participation fee includes 1 company representative. After deduction

of the anticipated subsidy the package rates are as follows:

THE TOTAL PRICE FOR PARTICIPATION IS DKK 8.000

THE PRICE INCLUDESWelcome briefing - 21 October

Short welcome by DI, DAFC, and DBDH

Welcome and short market introduction, Danish Embassy in Zagreb

Doing business in Croatia from a Danish perspective

Financing possibilities by EKF

Short presentation round of Danish companies participating in the State Visit

Danish-Croatian Business Forum for the Business Delegation - 22 October

Sector seminars and company presentations covering different sectors in focus: Environmental

Technologies, Energy & Energy Efficiency, Agro-Industry, Food & Food Processing, Healthcare &

Pharmaceuticals, and Information Technology.

Business luncheon - 22 October

Gala dinner - 22 October

The venue of the gala dinner will be at the famous Hotel Esplanade in Zagreb and each company will have

2 seats.

Targeted invitations to Croatian guests for seminars, lunch and dinner

Sponsored article on the website

Your company gets a small place on the website www.danishstatevisit.hr where you can highlight

your company’s solution.

Targeted marketing towards Croatian customers and partners

Access to platform for the State Visit

On the website, you get access to all information about the State Visit. Here, you can sign up your company

for participation and individual activities during the State Visit. On the website, the overall program will be

visible as well as your company’s individual program. The reports, made by the Danish Embassy in

Zagreb, regarding the market opportunities within the selected sectors, will be available for you.

ADD-ONS

Pre-arranged B2B meetingsThe Danish Embassy in Zagreb can set up individual meetings between your company and Croatian companies based on your needs.

Business visits to sector-related sites and/or companies in CroatiaThe Embassy can arrange a trip to relevant business sites.

Extra company representative in the State Visit

Extra seat for the Gala DinnerTo the extent, limited extra seats are available. They are offered to the participating companies at a first come first served basis for the fee of DKK 1000 per seat.

Product display in business loungeYou can buy a product display with a banner and a cocktail table.

Targeted company presentationsYou can make a presentation about your company to a targeted group.

Any other requestsIf you have any other requests, please contact the Danish Embassy and we will gladly assist.

Please create a company profile on the website www.danishstatevisit.hr and log in to request these individual activities. You can also contact the Danish Embassy in Zagreb for more information.

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The budget is based on a minimum of 25 participating companies and a 50% subsidy through The Trade Council in Denmark. The participation fee includes 1 company representative. After deduction of the anticipated subsidy the package rates are as follows:

THE TOTAL PRICE FOR PARTICIPATION IS DKK 8,500

THE PRICE INCLUDES

Welcome briefingWelcome by DI representativeWelcome by LF representativeWelcome by DBDH representativeWelcome and short market introduction, Žarko Mašanović, Danish Embassy in ZagrebTransport, BCD TravelDoing business in Croatia from a Danish perspective Financing possibilities by EKFShort presentation of participating companies

Danish-Croatian Business Forum for the Business DelegationSector seminars and company presentations covering the different sectors in focus: Environmental Technologies, Energy & Energy Efficiency, Agriculture & Foods, Healthcare and Pharmaceuticals and Information Technology.

Business luncheon

Gala dinnerThe return dinner will take place at the famous Hotel Esplanade in Zagreb where each company has 3 seats.

Targeted invitations to Croatian guests for seminars, lunch and dinner

Sponsored article on the websiteYour company gets a small place on the website www.danishstatevisit.hr where you can highlight your company’s solution.

A promotional page in the official brochureThe organizers will produce a brochure for all the participating companies in which each company will have a page for promotional use.

Access to platform for the State VisitOn the website, you get access to all information about the State Visit. Here, you can sign up your company for participation and individual activities during the State Visit. On the website, the overall program will be visible as well as your company’s individual program. The reports, made by the Danish Embassy in Zagreb, regarding the market opportunities within the selected sectors, will be available for you.

ADD-ONS

Networking dinner - 21 October

Pre-arranged B2B meetings

The Danish Embassy in Zagreb can set up individual meetings between your company and Croatian

companies based on your needs.

Joint and individual business visits to sector-related sites and/or companies in Croatia The Embassy can arrange a trip to relevant business sites.

Extra seats for the Gala DinnerEach participating company can request additional seats for the Gala Dinner. The seats can be booked at a fee of DKK 1.000 per seat on a first come first served basis. There is a limited number of seats.

Product display in business loungeYou can buy a product display with a banner and a cocktail table. Please contact the Embassy.

Targeted company presentationsYou can make a presentation about your company to a targeted group. Please contact the Embassy.

Any other requests

If you have any other requests, please contact the Danish Embassy and we will gladly assist.

Please create a company profile on the website www.danishstatevisit.hr and log in to request these

individual activities. You can also contact the Danish Embassy in Zagreb for more information.

Extra company representative in the State Visit The fee for an extra company representative is DKK 600 + DKK 1.000 in case you wish to participate in the Gala Dinner (if seats are available).

OVERVIEW OF THE SECTORSAND MARKET OPPORTUNITIES TARGETEDA number of sectors have been carefully selected and they will be the focus of seminars

and events during the State Visit. Businesses within sectors not mentioned are of

course also very welcome to participate in the export promotion event.

ENVIRONMENTAL TECHNOLOGIES

- water supply projects- sewage systems and

wastewater treatment facilities

- solid waste management / waste incineration

- low carbon emission technologies / cleantech

- floods prevention and monitoring solutions

- wastewater management

HEALTHCARE & PHARMACEUTICALS

- medical equipment- orthopaedic devices- pharmaceuticals- food supplements,

over-the-counter (OTC) products

- IT services/solutions for healthcare sector (e-Health, telemedicine)

INFORMATION TECHNOLOGY

- cloud computing Platformas a Service (PaaS)

- business solutions (Enterprise Resource Planning (ERP), Business Intelligence (BI), Supply Chain Management (SCM) etc.)

- security- advisory services- IT services/solutions for

healthcare sector (e-Health, telemedicine)

AGRO-INDUSTRY, FOOD & FOOD PROCESSING

- export of food, live animals, animal feed

- animal breeding / genetics- organic products- agricultural machinery- consultancy services- irrigation technology- fish farming, fishing and fish

processing equipment- fish feed; fish fry

ENERGY & ENERGY EFFICIENCY

- equipment for gas-firedand coal-fired power plants

- equipment for Liquefied NaturalGas (LNG) terminals

- equipment for renewableenergy plants

- underground gas storage equipment- oil pipeline and gas pipeline

equipment- district heating know-how and

technology- RES solutions and technology

(biomass, biogas, wind, solar)- green transportation / liquid biofuel- green building solutions- energy efficiency products /solutions

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SECTORS IN FOCUSINDIVIDUAL SECTORS

ENVIRONMENTAL TECHNOLOGIES

Croatia’s EU accession in July 2013 has increased attention on the environmental sector and is providing a

unique window of opportunity for Danish companies to offer specialized equipment and services and

position themselves for long-term access to the country’s environmental market. According to some

estimates, the total environmental investments aimed at reaching the average EU standards for water, air,

and waste sectors will amount to at least EUR 1,5 to EUR 2,1 thousand per capita, totaling about EUR 7,6

to 8 billion. Most of the costs will be related to water protection and waste disposal.

ENERGY & ENERGY EFFICIENCY

Croatia imports over 50% of the total of about 300 PJ (petajoules) of energy consumed annually. It

imports 80% of its oil needs, 40% of gas, 34% of electricity, and 100% of coal needs.

Due to the expected 3% annual increase of energy demand and the projected exhaustion of Croatia’s own

oil and gas resources during the next ten years, its dependence on imported energy will continue to grow.

In the oil and gas sector, it has identified the need for construction of additional oil and gas pipelines, LNG

terminal and gas storages. Upgrades and modernization are also needed in the district heating sector. The

estimated total investment in these projects exceeds EUR 14 billion (about EUR 1,5 billion annually). An

estimated 60% of the investments would be needed in the electric energy sector, 30% in the oil and gas

sector, and 10% in the district heating sector. Croatia does not have sufficient financial and technology

resources for these investments and it will be highly dependent on foreign investors and equipment

suppliers.

AGRO-INDUSTRY, FOOD & FOOD PROCESSING

Croatian agriculture is divided into three different geographical and climatic zones: the lowland zone in the

north of the country, influenced by the continental climate; the coastal zone in the south, influenced by the

Mediterranean climate; and the mountainous zone that occupies the central part of Croatia.

Croatia has a total of 3,15 million hectares (ha) of agricultural land out of which only 1,3 million ha is in use.

Farms in Croatia can be characterized as being relatively small: the average size of 5,6 hectares per

holding in 2010 was considerably less than the average of 14,4 hectares per holding across the whole of

the EU-27. Croatia is a market of good opportunities for fish and seafood exports. Croatia’s faltering

fishing industry cannot meet rising demand for seafood as the country becomes an ever more popular

tourist destination.

HEALTHCARE & PHARMACEUTICALS

Funding for healthcare in Croatia is principally through the compulsory health insurance system, which

has been operated by the Croatian Institute for Health Insurance (HZZO). The HZZO collects contributions

from the working population and the government makes payments on behalf of those exempt, such as the

elderly, the unemployed, and dependents. In the later stage opportunities will arise for Danish

providers of IT services specialized in healthcare sector.

A regional conference on diabetes (Diabetes Forum) is foreseen to take place during the State Visit

organized by the Croatian Ministry of Health. The Diabetes Forum will gather leading experts from 6

regional countries and Denmark.

INFORMATION TECHNOLOGYThe local branch of the market research agency IDC estimates that the market will grow by as much as 15 % for the next year and 50 % by 2016, reaching EUR 1.2 billion. Full EU membership will provide the much needed sources of funding for IT projects in the government sector, which should be the fastest-growing segment of the market. The public sector is the largest user segment, representing 23 % of the IT spending in Croatia. It is followed by the financial sector (21 %) and telecommunications sector (18 %).

EU FUNDS

EU funds will be one of the most important instruments for tackling the main development challenges for Croatia and implementing the Europe 2020 strategy. The amount of funding significantly increased with Croatia’s EU accession. EUR 8.5 billion in total will become available in the period from 2014–2020.

There are different funds available: the two structural funds, the European Regional Development Fund (ERDF) and the European Social Fund (ESF), and the Cohesion Fund:- The purpose of the ERDF is to increase the level of development; investments in private companies

(SMEs) and regional and local infrastructure.- The ESF has the purpose to provide economic and social equality and fulfill strategic aims of employment

policy in regions with high unemployment.- The Cohesion Fund is intended for big infrastructural projects and is aimed at Member States whose

Gross National Income per inhabitant is less than 90% of the Community average.Furthermore there exist EU funds for agriculture and fisheries, which are the European Agriculture Guarantee Fund, the European Agricultural Fund for Rural Development and the European Fisheries Fund.

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INDIVIDUAL SECTORS

ENVIRONMENTAL TECHNOLOGIESCroatia’s EU accession in July 2013 has increased attention on the environmental sector and is providing a unique window of opportunity for Danish companies to offer specialized equipment and services and position themselves for long-term access to the country’s environmental market. According to some estimates, the total environmental investments aimed at reaching the average EU standards for water, air, and waste sectors will amount to at least EUR 1.5 to EUR 2.1 thousand per capita, totaling about EUR 7.6 to 8 billion. Most of the costs will be related to water protection and waste disposal.

ENERGY & ENERGY EFFICIENCYCroatia imports over 50% of the total of about 300 PJ (petajoules) of energy consumed annually. It imports 80% of its oil needs, 40% of gas, 34% of electricity, and 100% of coal needs. Due to the expected 3% annual increase of energy demand and the projected exhaustion of Croatia’s own oil and gas resources during the next ten years, its dependence on imported energy will continue to grow. In the oil and gas sector, it has identified the need for construction of additional oil and gas pipelines, LNG terminal and gas storages. Upgrades and modernization are also needed in the district heating sector.The estimated total investment in these projects exceeds EUR 14 billion (about EUR 1.5 billion annually). An estimated 60% of the investments would be needed in the electric energy sector, 30% in the oil and gas sector, and 10% in the district heating sector. Croatia does not have sufficient financial and technology resources for these investments and it will be highly dependent on foreign investors and equipment suppliers.

AGRICULTURE & FOODCroatian agriculture is divided into three different geographical and climatic zones: the lowland zone in the north of the country, influenced by the continental climate; the coastal zone in the south, influenced by the Mediterranean climate; and the mountainous zone that occupies the central part of Croatia.Croatia has a total of 3.15 million hectares (ha) of agricultural land out of which only 1.3 million ha is in use. Farms in Croatia can be characterized as being relatively small: the average size of 5.6 hectares per holding in 2010 was considerably less than the average of 14.4 hectares per holding across the whole of the EU-27.Croatia is a market of good opportunities for fish and seafood exports. Croatia’s faltering fishing industry cannot meet rising demand for seafood as the country becomes an ever more popular tourist destination.

HEALTHCARE & PHARMACEUTICALSFunding for healthcare in Croatia is principally through the compulsory health insurance system, which has been operated by the Croatian Institute for Health Insurance (HZZO). The HZZO collects contributions from the working population and the government makes payments on behalf of those exempt, such as the elderly, the unemployed, and dependents. In the later stage opportunities will arise for Danish providers of IT services specialized in healthcare sector.A regional conference on diabetes (Diabetes Forum) is foreseen to take place during the State Visit organized by the Croatian Ministry of Health. The Diabetes Forum will gather leading experts from 6 regional countries and Denmark.

INFORMATION TECHNOLOGY

The local branch of the market research agency IDC estimates that the market will grow by as much

as 15% for the next year and 50% by 2016, reaching EUR 1,2 billion. Full EU membership will provide

the much needed sources of funding for IT projects in the government sector, which should be the

fastest-growing segment of the market.

The public sector is the largest user segment, representing 23% of the IT spending in Croatia. It is

followed by the financial sector (21%) and telecommunications sector (18%).

EU FUNDS

EU funds will be one of the most important instruments for tackling the main development challenges for

Croatia and implementing the Europe 2020 strategy. The amount of funding significantly increased with

Croatia’s EU accession. EUR 8,5 billion in total will become available in the period from 2014–2020.

There are different funds available: the two structural funds, the European Regional Development

Fund (ERDF) and the European Social Fund (ESF), and the Cohesion Fund:

- The purpose of the ERDF is to increase the level of development; investments in private companies

(SMEs) and regional and local infrastructure.

- The ESF has the purpose to provide economic and social equality and fulfill strategic aims of employment

policy in regions with high unemployment.

- The Cohesion Fund is intended for big infrastructural projects and is aimed at Member States whose

Gross National Income per inhabitant is less than 90% of the Community average.

Furthermore there exist EU funds for agriculture and fisheries, which are the European Agriculture

Guarantee Fund, the European Agricultural Fund for Rural Development and the European Fisheries Fund.

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HOTEL AND TRAVEL INFORMATION

The participation fee does not include airfare and hotel accommodation. Upon registration for the

delegation a travel proposal will be sent from BCD Travel, who can assist you. Please contact BCD

Travel, tel: +45 3915 4660, email: delegation@bcdtravel.dk for more information. You are also welcome

to book flight and accommodation individually, but please address this to BCD Travel.

FURTHER INFORMATION ABOUT CROATIA

About Croatia – www.croatia.eu

Denmark in Croatia – www.kroatien.um.dk

REGISTRATION Please complete the online registration form no later than Friday 22 August 2014.

Go to our website www.danishstatevisit.hr

Upon registration you will receive a confirmation of your participation.

For questions about registration please contact the Danish Embassy in Zagreb at office@dtczagreb.hr

ADDITIONAL INFO

ORGANIZERS CONTACT INFORMATION

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Danish Agriculture & Food Council

Axelborg, Axeltorv 3 DK ∙ 1609 København V ∙ Denmark

+45 3339 4000 ∙ www.agricultureandfood.dk

Michael Stahlschmidt ∙ Market Manager

+45 3339 4236 ∙ mis@lf.dk

Danish Board of District Heating

Stæhr Johansens Vej 38 ∙ 2000 Frederiksberg ∙ Denmark

+45 3818 5440 ∙ info@dbdh.dk ∙ www.dbdh.dk

Pia Zimmermann ∙ pz@dbdh.dk

Confederation of Danish Industry

H. C. Andersens Boulevard 18 ∙ 1787 København V ∙ Denmark

+45 3377 3377 ∙ www.di.dk

Jens Holst Nielsen ∙ Director International Trade & Market Development

+45 3377 3017 ∙ jhn@di.dk

Helle Bundgaard ∙ Senior Advisor

+45 3377 3065 ∙ hbu@di.dk

Danish Embassy in Zagreb

Trg N. S. Zrinskog 10 ∙ 10000 Zagreb ∙ Croatia

+385 1 4924 530 ∙ zagamb@um.dk ∙ www.kroatien.um.dk

Zarko Masanovic ∙ Head of Trade Department

+385 1 4924 550 ∙ zarko@dtczagreb.hr

Poul Erik Dam Kristensen ∙ Ambassador

+385 1 4924 533 ∙ pouekr@um.dk