Danish Tv-drama

MeCETES, Ib Bondebjerg & Dan Pedersen

November 2013

Fictional drama in Danish televisionYear of

transmissionNo. of

episodesAvg. rating Avg. share

UK

Downton Abbey 2011-12 16 11,8 % 25,6 %

Lewis 2012-13 38 5,1 % 25,2 %

Parades End 2013 5 5,9 % 18,6 %

Wallander UK vers 2010+2013 3 8 % 23,5 %

DK

Forbrydelsen 2007 2007 20 30 % 65,6 %

Krøniken 2004-7 20 48,2 % 85,5 %

Borgen 2013 9 26,7 % 52,5 %

Gallup Kompas: Danish segmentation system used by tv-stations in Denmark

The Danish segmentation system Gallup Kompas explained

Downton Abbey

• Transmission years: 2011 – 12

• No. of episodes: 16

• Avg. Rating 11,8 %

• Avg. Share 25,6 %

8.9

14.6

MaleFemale

Gender distribution (rtg. %)

0-16 17-30 31-46 47-60 61+0

5

10

15

20

25

30

2.8 3.4

9

16.1

24.2

Downton Abbey - Avg. Viewing distributed on age groups (rtg %)

2428.976.4

136.5

205.7

Downton Abbey: Target Affinity of age groups (index 100)

0-16 17-30

31-46 47-60

61+

Downton Abbey

Modern-in

dividuals

Traditional-

individuals

Traditional-

socials

Modern-So

cials

Center

02468

1012141618

8.4

11.8

16.3 15.2 14.7

Downtown Abbey: distributed on lifestyle segments (Rtg %)

7199.9

138.1

129.5

124.9

Downtown Abbey: Target affin-ity of lifestyle segments (index

100)

Modern-individualsTraditional-individualsTraditional-socialsModern-SocialsCenter

Lewis

• Transmission year: 2012 - 2013

• No. of episodes 38

• Avg. Rating 5,1 %

• Avg. Share 25,2 %

4

6.2

Lewis gender distribution (rtg%)

Lewis by age (rtg % & age index)

0-16 17-30 31-46 47-60 61+0

2

4

6

8

10

12

0.6 1

3.6

8.3

10.5

10.8 20.171.1

161.3

204.8 0-1617-3031-4647-6061+

Index og age groups

62.2

109

172.2136.4

117.2

Modern-individuals Traditional-individual Traditional-social Modern-social Center

Lewis DR1: Lifestyle segments Index of lifestyle groups

Modern

-Individ

uals

Trad

itional-individ

ual

Trad

itional-socia

l

Modern-So

cial

Center

0123456789

3.2

5.6

8.8

76

Lifestyle groups (rtg %)

Parades End

• Transmission year: 2013

• No. of episodes 5

• Avg. Rating 5,9 %

• Avg. Share 18,6 %

6.9

4.9

Parade's End/DR1Average rating 5,9 %

FemaleMale

Parades End age distribution

0-16 17-30 31-46 47-60 61+0

2

4

6

8

10

12

14

16

0.31.1

2.6

8.2

15

Parade's End Rating in age groups

4.6 18.5

43.7

140255.2

Parade's End Target Affinity of age groups (index 100)

0-1617-3031-4647-6061+

Parades End lifestyle distribution

Center

Modern-Socia

ls

Traditional-

socia

ls

Traditional-

individuals

Modern-indivi

duals0

2

4

6

8

10

77.9 8.6 8.3

3.1

Parade's End viewer distribution in lifestyle segment rtg %

119.5

134.3

146.4

140.653.5

Parade's End Target Affinity in lifestyle groups (index 100)

CenterModern-SocialsTraditional-socialsTraditional-individualsModern-individuals

Wallander UK vers.

• Transmission Years: 2010 + 2013

• No. of episodes 3

• Avg. Rating 8 %

• Avg. Share 23,5 %

7.1

8.9 MaleFemale

Wallander UK vers.

0-16 17-30 31-46 47-60 61+0

2

4

6

8

10

12

14

16

18

20

1.11.7

5

11

18.6

Wallander UK distributed by age groups (rtg)

13.1 2162.1

137.6

232.4

Index of age groups

0-1617-3031-4647-6061+

Wallander UK vers.

Center

Modern-Socia

ls

Traditional-

socia

ls

Traditional-

individuals

Modern-indivi

duals0

2

4

6

8

10

12 10.6 10.511.7

9.6

5.3

Wallander UK distributed by lifestyle segments (rtg)

132.1

131.3

145.6

119.9

65.7

Index of lifestyle groups

CenterModern-SocialsTraditional-socialsTraditional-individualsModern-in-dividuals

Forbrydelsen 2007

• Transmission year: 2007

• No. of episodes: 20

• Avg. Rating 30 %

• Avg. Share 65,6 %

27.432.5 Male

Female

Forbrydelsen 2007

0-16 17-30 31-46 47-60 61+0

5

10

15

20

25

30

35

40

8.9

27.5

33.2

38.7 38.7

Forbrydelsen 2007 - Viewing by age groups. (rtg. %)

29.891.8

110.7129.1

129.2

Index of age groups

0-1617-3031-4647-6061+

Forbrydelsen 2007

Modern-in

dividuals

Traditional-

individuals

Traditional-

socia

ls

Modern-Socia

ls

Center

2829303132333435363738

31 31.5

36.9

3434.7

Forbrydelsen 2007 Distribution of lifestyle segments rtg.

103.4

105.1123

113.5

115.8

Modern-individualsTraditional-individualsTraditional-socialsModern-SocialsCenter

Index of lifestyle groups

Krøniken

• Transmission years: 2004 - 2007

• No. of episodes 20

• Avg. Rating 48,2 %

• Avg. Share 85,5 %

43.952.5 Male

Female

Krøniken

0-16 17-30 31-46 47-60 61+0

10

20

30

40

50

60

70

22.1

40.1

48.3

59.2

68.3

Krøniken Avg. rating by age groups (rtg %)

45.783.1

100.2122.6

141.5

Krøniken Target affinity index by age groups (index =100)

0-1617-3031-4647-6061+

Krøniken

Modern-in

dividuals

Traditional-

individuals

Traditional-

socia

ls

Modern-Socials

Center

0102030405060

40

5157.5

51.7 49.2

Krøniken Avg. rating by lifestyle groups (rtg.)

82.9

105.6

119.1

107.2

102.1

Krøniken Target affinity index of lifestyle groups (index 100)

Modern-individualsTraditional-individualsTraditional-socialsModern-SocialsCenter

Borgen 2013

• Transmission year 2013

• No. of episodes: 9

• Avg. Rating 26,7 %

• Avg. Share 52,5 %

23.2

30.1MaleFemale

Borgen 2013

0-16 17-30 31-46 47-60 61+0

5

10

15

20

25

30

35

40

7.9

16.1

27.3

3739.9

Borgen 2013 Avg. rating distributed by age groups (%)

29.5 60.3

102.3138.9

149.5

Borgen 2013 Avg. rating in different age groups (index)

0-1617-3031-4647-6061+

Borgen 2013

Modern-in

dividuals

Traditional-

individuals

Traditional-

socials

Modern-So

cials

Center

0

510

1520

2530

35

40

24.5 26.430.1

35.8

28.1

Borgen 2013 Avg. rating in dif -ferent lifestyle segments (%)

92

98.9

112.9

134.3

105.4

Borgen 2013 Index of lifestyle segments

Modern-individualsTraditional-individualsTraditional-socialsModern-SocialsCenter