danone north america - soy nutrition institute · 2019-05-24 · danone embraces the food...
TRANSCRIPT
1
Danone North America
2
Our Vision• Danone, One Planet. One
Health
Our Mission• Bringing health through
food to as many people as possible
Danone embraces the food revolution through a health-focused portfolio in food & beverages
An unparalleled family of brands
4
DNA: Scientific Affairs team
Scientific Affairs team – NORAM (US team)
Miguel Freitas, PhD
Kristie Leigh, RD Mia Zapata, MBA, RD Amanda Blechman, RD
Activia, DanActive, Probiotics , Biome, DWA, Danone Inst
Vega
Michelle WeeseVP, General Secretary
Mona Rosene, MS, RD
Silk, SoDelicious, Horizon, Plant based category
Alignment with CA SA team
Linda Leuffgen, RD
Happy Family
White Plains White PlainsBroomfield
New York City
White Plains
Oikos, L&F, Dannon, Danimals, Conv Dairy
White Plains
Scientific Affairs team mission
Build strategic HCPs engagement plans aligned with the category
and brand priorities
Support the business on Nutrition and Health
related initiatives
The Danone Institute & One planet One health Initiative
Advocacy in Medical/Scientific and Industry Associations
Protect Danone’s assets and license to operate & Promote the business and the credibility of the Company,
the category and brands through trusted science and Health
and Nutrition stakeholder engagement
Identify and network with Key Opinion
Leaders (KOLs) Develop and validate messages and claims
for category and brands
Identify and network with Key Opinion
Formers (KOFs)
DNA Public and Government Affairs
| 7 |
Philippe CaradecVP Public Affairs &
Sustainable Development
Chris AdamoVP Federal
Government & Industry Affairs
8
What is Silk planning for soy this year?
High-level overview of Silk Soymilk support today and in the future
| 9 |
Optimize Assortment
Reformulation & New SKU!Oct 2018
Reformulated Soy Chocolate: 9g protein (vs 5g previously), reduced sugar
Launched New Soy Unsweet Vanilla Organic: top selling flavor in Almond, Organic and 0g sugar benefits
Modernize Brand 360 Campaign
SOY HAS A NEW LOOKOct 2018
Bold new aesthetic, ownable Soy story (side panel)
Emphasis on a key reason to believe: #g of protein
Social/Digital
Industry Partnerships
Influencer
Progress Integration