danske bank - launch of the first mobile bank app...
TRANSCRIPT
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Danske Bank- Launch of the first mobile bank app in Claus Hjort BjerreDevelopment DirectorDanske Bank, Group IT, Channels12-05-2011
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IT in Danske Bank
10 million transactions every day
DKK 160 billions in FX trading per day
3.2 billion payment transactions per year
15 million logons to our private eBank every month
Development capacity 2200 developers
IT Budget DKK 4.1 billion
Leading digital functionality for our private and corporate customersFirst with digital signing
First with mobile banking
Best intranet
Best Cash Management
Unique common banking platform based on Service Oriented Architecture
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The mobile bank for smartphonesiPhone-version available in App Store.
Android-version available in Android Market
The timing was right
2003
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Key drivers of successfull technologies
• Communication capabilities• Entertainment • Fashion and Trends (segment specific)
• Convenience
• Non-drivers: - Personal productivity- Transactions- Access to information
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Nordic consumers are ready for mobile banking
Source: YouGov Zapera, for Danske Bank, Juli 2010
51 % would like to check their balances
40 % would like to transfer money to other accounts
32 % would like to pay their bills
31 % would like to see the latest transactions
24 % would like to enrol bills to payment services
12 % would like to communicate via SMS, chat or video
![Page 6: Danske Bank - Launch of the first mobile bank app ingotocon.com/dl/goto-cph-2011/slides/ClausHjortBjer... · Nordic consumers are ready for mobile banking Source: YouGov Zapera,](https://reader034.vdocument.in/reader034/viewer/2022042310/5ed7b3a169145f1e00387095/html5/thumbnails/6.jpg)
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Use of smartphones are growing rapidly
• Mobile browsing and use of app’s has exploded and is expected to exceed laptop browsing in 2014 (Source: Morgan Stanley, April 2010)
• In DK approximately 750.000 (of total 5M) people have an iPhone or Google-Android phone. iPhone and Android are driving development (Jon Lund, June 2010)
• About 250.000 of those will be customers in Danske Bank DK.
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Mobile Banking lifecycle is very different from normal Danske Bank product lifecycle model.
Sept. 2010 Launch of iPhone App on press conference
Oct. 2010 Launch of Android App
Dec. 2010 Launch of camera function – a unique bill payment feature
Feb. 2011 launch of Sweden and “Idebank” –crowd sourcing innovation
15.04.2011Follow up on “Idebank” –
• Easy access• Enroll for PBS• Save payee
18.05.2011Next big release – what´s next ?
Nov. 2009 POC resulted in decision for full blown solution in Mar 2010
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The initial project life-cycle.
5 months 6 months
Design
Decisi
on
Usab
ility
test
• Long prototype phase:• Developing the design of the apps.• Experimenting with different functionalities.• App. 50 internal pilot users during development
phase• Iterative development using scrum:
• Small dedicated team• 14 days iterations. (specification, design, development
and test within each iteration).• Iterative acceptance test.
DevelopmentPrototype
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Who is involved?
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Technical setup - how did we do it?
• Existing back-end systems provides the business capabilities and logic needed.
• Middleware added to build data model needed for functionality on smartphone.
• Minimal data model used for communication with
Existing back-end systems
Generic Mobile
Backend
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Danske Bank Mobile Banking Architecture - current
2010
DMZ LAN
2003
HTTPS
XHTML
Danske MobilBank
(mobil.danskebank.dk)
Mainframe (eBanking Front & BackEnd)
HTTPS
GMB
(.Net)
iDanske / Danske Android
REST
CMS
(MOSS)
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• Keep it simple
• Involve customers
• Reuse existing capabilities
• Collaboration with suppliers with the needed competences
• Working prototype apps
• Short feedback cycles
From idea to working product
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Idea bank was launched on facebook with great success • 263 ideas• 3100 votes• 3000 new fans
http://www.youtube.co
m/watch?v=kHzU6447WEY
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Pay bills with the camera in your smartphone
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Some headlines▪ 230.000 downloads▪ 140.000 payments
per month
▪ Many new customers▪ Nice media coverage
▪ Continued leading functionality
▪ More people in 2 year will browse the internet using a mobile phone than a PC
▪ The mobile phone has unique characteristics that will make it a full channel
Smart phone application being highly successful
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Number of transactions are growing every month
While not near the activity in the web-banks,
adoption is still
increasing rapidly, and is
expected to
continue to do so.
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• Native• “Look and feel” • Performance & responsiveness• The services • Simple, relevant & convenient
What’s been good - 90 percent of all reviews
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What can be improved - 10 percent of all reviews
• iPad optimization• Include business accounts• Graphical spending report & budgeting• Easy access to account (no NemID)• Improved payment functionalities• Custody and stock trading• Performance on specific Android devices
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Key take a ways
Convenience and simplicity is key
Continuously test during app development
Choice among multiple mobile platforms
Choice among multiple smartphone devices
Listen to your customers – they may have many of the
A strategic decision when and what to launch
Small and agile team
Mobile is not the answer to everything… in a MCB
Innovative use of existing solutions and technologies
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Innovated by Danske Bank
Designed by DesignIT
Loved by Danske Bank Customers
Contact information:Claus Hjort BjerreMobile: +45 20 12 58 39Mail: [email protected]