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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Greek Academy of Taste

Incorporating Cretan Cuisine in the tourist product: 15 years of

interventions

Greek Academy of Taste

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Initiation: Intervention 1 (1997)• Seminar for Cretan traditional cuisine• Three chefs teach how to cook Cretan in

restaurants and hotels.• 69 traditional recipes• The projects gets grand publicity• A revolution starts overnight• G.A.T. is created• G.A.T. funding member of the C.I.C.M.

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Greek Academy of Taste

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Intervention 2: Theoretical infrastructure

• Ritual of the professional table

• Intercultural dialogue on creation and tradition (alias: the role of professionals in local cuisines)

• Training professionals

• Fight for the olive oil, wine, distillates

• Encouraging other areas to follow

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Greek Academy of Taste

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

In the meanwhile..• Organizing public events for traditional cuisine

• Educating public on Cretan Diet

• Cretan cuisine becomes a fashion in restaurants

• Restaurants start to abuse Cretan cuisine

• Other areas (Macedonia, Pelion, Cyclades) become aware of local cuisines

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Greek Academy of Taste

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Intervention3: Certifying restaurants (2005)

• Designing a certification project for Greek Cuisine for the N.T.O.G. (2000)

• Designing and Implementing CONCRED

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Greek Academy of Taste

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Intervention 4: Applied Infrastructures

• Modeling gastronomical tourism

• Cooking lessons

• Club gastronomique de la cuisine cretoise

• Mediland

• Gastronomic press trips

• Training the certified restaurants

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Greek Academy of Taste

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

In the meanwhile..• Restaurant certification systems spring one after the

other• Cretan olive oil exports boost (2006…)• Agrotourism and alternate tourism cluster• Wine producers cluster and open for the public • Hoteliers present “Cretan corners”• Our ritual for the Cretan table is adopted• Aegean cuisine and Greek breakfast movement

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Greek Academy of Taste

Your logo here

This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

In the meanwhile..• Research shows confusion of tourists about what is

Cretan Cuisine• The publicity of Cretan Diet is fading, replaced by

the artificial “Mediterranean Cuisine”• The Greek authorities adopt the “Mediterranean

Cuisine” concept.• T.V. shows make cuisine popular and Greece has

now 10.000.000 cuisine experts

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Greek Academy of Taste

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

In the meanwhile..• We declare in public that the time for

patriotism has ended. We are looking for the businessmen who want to profit from Cretan Cuisine.

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Greek Academy of Taste

Your logo here

This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Intervention 4: The Region assumes its role

(2011-2012)• The Region of Crete is led to assume

responsibility for Cretan Cuisine and Cretan Diet

• Unification of all the certification programs under the Region of Crete (2012)

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Greek Academy of Taste

Your logo here

This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Intervention 5: The Ultimate Intervention

• After 15 years, ONE hotelier (1500 beds) decides to offer all inclusive services, exclusively with Cretan or, Greek premium products. He negotiates rates for this concept and gets positive feedback.

• The services are accompanied by events related to the Cretan culinary culture and green activity

• I was invited to design and implement the new gastronomical concept

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Greek Academy of Taste

Your logo here

This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Intervention 5: Gastronomic Cruise

• The Gastronomic Cruise through the Mediterranean cuisines sailed on the 1st of April 2012.

• The comments on Trip advisor and Holiday check are triumphant

• The hotel has very high occupancies

• The cost (April) is lower than expected

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Greek Academy of Taste