Dany Technologies

PREPARED BY

Mr. UMAIR

Industry Analysis:

Adverti campaign Pehle ad dikhana hy Why they selected waseem Dual Quality (phablet) Billboard adv Celebrity adv TVC and newspaper

Article Name

Dany Technologies Introduces New Phablet

Summary of the Article:Dany Technologies recently introduced the Genius Tab G5, the third in its range of phablets, (phablet means a tablet which also can be used a phone) with a campaign featuring Wasim Akram.

Following the popular trend of using celebrities to market smart phones, The Genius Tab is a Smartphone cum tablet or also recognized as Phablet, and the Ad demonstrates Wasim Akram highlighting its a variety of features and their usefulness in his daily routine.

Dany’s phablets are Android-based and globally the Android OS dominates both the phablet and smartphone market contributing to a 82% and 87% market share respectively.-day regimen.. This is the basic reason that Dany is trying to capture market through this concept of low price phabets.

 

Summary of the Article :The demand in Pakistan is continuing to rise as more and more brands are launching phablets at varying prices

Many well-known brands such as Apple, Dell, Lenovo and Samsung have already launched their phablets in the market. Dany targets to those who appreciate technology but are price-conscious at the same time.

Basically Dany targets the people of lower middle class and upper middle class who wants all the features of high quality Phablets in low price.

LEARNING OUTLINE:

Competitive analysisall the big companines like apple samusung nokia have launched tablets at high prices but dany has captured high share of market by introducing PHABLET not tablet,

What is PHABLET?

A phrase used to describe a half-smartphone and half-tablet mobile device (a phone/tablet hybrid). A phablet is a small pocket-sized mobile device that is a bit larger than the size of an average smartphone, with a touch screen ranging in size from 5 inches (e.g. the Sony Xperia Z) to 6.1 inches, While larger than a smartphone, the phablet is much smaller than most tablets and can be held and used in one hand. Phablets typically use 2G, 3G or 4G networks for cellular calls and are Wi-Fi-enabled devices.

Specifications of Dany G5:

Specifications:

Dual Core:

Genius Tablet G5 is powered by 1.3 GHz Dual Core Processor along with 1GB RAM and 8GB Built-in Memory that ensures fast processing to perform multitasking. It assures running of your favorite software on fast track with long battery life.

Specifications:

Dual Sim:

Genius Tablet G5 offers Dual SIM access keeping in view the modern user’s needs that allows two SIM’s functionality at a time.

Specifications:

Dual Camera:

Genius Tablet G5 is equipped with Dual Camera i-e 2.0 MP Front Camera to capture best picks from online video chat and 5.0 MP Rear Camera to catch the best shots of great moments.

Specifications:

Genius Design:

With ultra-portable design, light weight and sophisticated White color G5 is best partner of its user.

Specifications:

Genius Display:G5 is furnished with stunning 6.5 inches display screen and 5 multi touches technology.

Specifications:

Genius ConnectivityWith G5 world is right in your palm by providing splendid internet connectivity, web browsing and gaming fun through Wi-Fi connectivity.

Specifications:

DANY Genius Reliability

DANY not only offer one of the best featured tablet PCs but it allows 1 year Warranty to its valuable users.

Industry Analysis:

About Dany:Dany Technologies, is a world renowned company, providing premium brand products in the field of Electronics & IT since 2001 in Pakistan.

Dany Technologies has captured the market and established a strong foothold not only in its local market but in the regional markets as well, providing people an easy access to our quality products that improves human communication. Dany contributes and enrich the IT & electronics industry through active participation and customer-focused team work.

Vision & Mission:Dany philosophy is to build a long term partnership with our clients and partners. Our patrons across the globe are our strength, and with their support we aim to constantly challenge ourselves in pushing boundaries to explore avenues that few have before. We are different and valuable to our clients because, we turn our knowledge and expertise into keen insights which provide great opportunities to our partners’ success. We share our passion and energy for perfection with our clients; this encourages our partners to go the extra mile. We also possess knowledge and in-depth understanding of the Electronics & IT sector we are in, this allows us to provide unique value propositions to our partners.

Research & Development:Dany Technologies has a great focus on R&D which help us in introducing new products & technologies to our customers continually. Our marketing department monitors the IT sector in attempt to foresee the future demands, the marketing department works with the R&D department so Dany Technologies will be ready with the products which will be in demand by the customers in the near future. We will continue to spend most of our time in bringing innovations to this marketplace in order to bring the most user friendly products to the IT market.

Quality Control:

Dany considers Quality as their strength, Their Quality Control department is always proactive in making sure that they provide the best quality, reliability and service that their customers deserve.

Dany believes that quality is not a one time achievement. Dany Technologies aims to provide the best in products and services.

Industry Analysis:

Dany Products:

Competitors of Dany Technologies

Apple

Samsung

Lenovo

Dell

Qmobile

Asus

SWOT Analysis

Strengths: Strong Strength:

Strong management can help it to reach its potential by utilizing strengths and eliminating

weakness.

Pricing Power:Customers typically rebel against price increases

by switching to competing products.

Unique Products:Unique products help distinguish it from

competitors.

Strengths: Technology:

Superior technology allows it to better meet the needs of their customers.

Supply Chain: A strong supply chain helps it to obtain the right

resources from suppliers.

Strengths: Customer Loyalty:

When given a choice, customers are loyal to it.

Brand Name: A strong brand name is a major strength of it.

Weaknesses:

Outdated technology:A lack of proprietary technology and patents can hurt

It ability to compete against it competitors.

Weak R&D:Dany has less R&D as compare to its competitors in

the market like Apple and Samsung.

Bad Acquisitions:Bad acquisition can hurt it by increasing their costs and

reducing the value of their customers.

Weaknesses:

Weak Management:Weak management increases business risks and

reduces profits for it, because they are too weak in decision making.

Customer Service:Weak customer service hurts its reputation and causes

customers to flee to competitors.

Opportunities:

Fragmented Market:Fragmented markets provide many opportunities for it to expand and increase its market share.

Online Market:The online market offers enhance the ability to greatly expand their business.

Loosening Regulations:Looser regulations allow it to perform in a way that is most advantages for them.

Opportunities:

Emerging Markets:Emerging markets are fast growing regions of the world that enable it to quickly expand its brand.

New Products:New products can help it to expand their business

and diversity their customer .

Threats:

Intense Competition: Intense competition can lower its profit, because competitors can entice consumers away.

Govt. Regulations: Changes to government rules and regulations can negatively affect its progressive journey.

Threats:

Change in Tastes: Consumers can change their tastes very quickly. Dany depends on knowing which goods and services customers want to.

Volatile Revenue: Volatile revenue makes planning difficult, which could delay key investments in it.

Competitive Advantage

Apple by the sheer power of volumes has turned out to be the champion in the space, having a command over almost 42% of the worldwide tablet market in 2013.

Apple

Samsung

Samsung is one of the leading and prominent and probably the most aspired brand in the tablet market having market share of around 31% worldwide in 2013.

Asus has a long range of tablets in its product line and delivering with the best of Tablets in worldwide market. Asus has a Market share of 10% in tablet market

Asus

Lenovo has a market share of 10% in tablet market all around the world

Lenovo

Others

Except all these big name all the other brands just got 17 % of the market share including Acer, Nokia, Dany, LG, Dell

COMPARISON

Dany G5 Vs. QMobile Q800 Tablet:  QMobile Q800 Dany G5

Display 7.85 inch 6.5 inch

Processor 1.3 GHz Dual Core 1.3 GHz Dual Core

RAM 1 GB 1 GB DDR3

ROM 8 GB 8 GB

Camera (Rear) 5 MP 5 MP

Camera (Front) 2 MP 2 MP

Battery 3000 mAh 5000 mAh

Price 16,800 12900

Recently there has been release of two tablets i.e. Dany Genius G5 and QMobile Q800. Luckily, both of them fall into almost same price category as the tablet from Dany has a price tag of Rs. 12,900 whereas Q800 tablet by QMobile is being sold for a price of Rs. 16,800.

Now as you can see that despite higher price, Q800 has same processing speed and lesser battery power as compared to G5.

Dany G5 Vs Samsung Galaxy Tab 3 7.0

  Samsung Galaxy Tab 3 7.0

Dany G5

Display 7.85 inch 6.5 inchProcessor 1.2 GHz Dual Core 1.3 GHz Dual CoreRAM 1 GB 1 GB DDR3ROM 16 GB 8 GBCamera (Rear) 3 MP 5 MPCamera (Front) 1.3 MP 2 MPBattery 4000 mAh 5000 mAhPrice 29,690 12900

Dany G5 Vs Lenovo Ideapad A2107a  Lenovo Ideapad

A2107aDany G5

Display 7 inch 6.5 inch

Processor 1 GHz Dual Core 1.3 GHz Dual Core

RAM 1 GB DDR2 1 GB DDR3

ROM 4 GB 8 GB

Camera (Rear) 2 MP 5 MP

Camera (Front) 0.3 MP 2 MP

Battery 2500 mAh 5000 mAh

Price 19,099 12900

Dany G5 Vs Apple Ipad mini 2  Apple Ipad mini 2 Dany G5

Display 7.9 inch 6.5 inch

Processor 1.3 GHz Dual Core 1.3 GHz Dual Core

RAM 1 GB DDR3 1 GB DDR3

ROM 16 GB 8 GB

Camera (Rear) 5 MP 5 MP

Camera (Front) 1.2 MP 2 MP

Battery 3500 mAh 5000 mAh

Price 42,999 12900

Dany G5 Vs Sony Tablet S  Sony Tablet S Dany G5

Display 7.9 inch 6.5 inch

Processor 1 GHz Dual Core 1.3 GHz Dual Core

RAM 1 GB DDR2 1 GB DDR3

ROM 16 GB 8 GB

Camera (Rear) 5 MP 5 MP

Camera (Front) 0.3 MP 2 MP

Battery 5000 mAh 5000 mAh

Price 33,999 12900

Marketing Strategy:

Dany Technologies has captured the market and established a strong foot hold not only in its local market but in the regional markets as well. Dany technologies use four sources to market their products.

TV commercials Newspaper & Magazines Social Media Billboards

TV Commercials:

Dany technologies hire Wasim Akram as an brand ambassador of their product, because they know ,the people who consider Wasim as an aspiring role model for them not only purchase their product but also promote their product. They basically target the young people. Dany technology has hire Wasim Akram as a brand ambassador so that the fans of Wasim Akram get inspire and purchase their product which leads to increase their profitability.

Advertising Campaign:Now a days, it has become a trend that companies hire different celebrities to advertise and promote their products. Dany Technologies has hired Wasim Akram for their advertising campaign. Dany Tech Tab launched its outdoor campaign in Karachi Pakistan. Wasim Akram, the legendary cricketer and media celebrity has been endorsing Dany Tech Tab.

Sponsorship:

Dany technologies promote their product by sponsor domestic level games. They also promote and advertise their products by giving sponsorship to different educational institutes.

Ads on Social Media:

Dany technologies Also promotes their products by giving ads on social media websites like Facebook and Twitter.

Target Audience:

Many renowned brands such as Apple, Dell, Nokia and Samsung have already launched their phablets in the market but Dany targets those who appreciate technology but are price-conscious at the same time and within this segment of people Wasim Akram has been an aspiring role model. This slice of life-based TVC depicts a day in the life of Wasim’s Akram and highlights all the activities of his general day-to-day life. Most of his fans in the pre-defined target audience know Wasim Akram as a cricketer, host or a versatile celebrity but no one really knows him on a personal level.

THANK YOU !