DappertudeMedia Kit

Mission statement:Dappertude was founded with a spirit of passion and inspiration to help men step into the realm of being a gentleman.We strive to build a community that is grounded in integrity, honesty and acceptance of any background; as we bring together the men of this world to show that being a gentleman of any race is not about culture but very much about class and taste inside and out, by what he wears as well as how he acts.

What we do Dappertude is portmanteau of the words “Dapper” and “Attitude”. Originally founded as an accessories brand, it has begun to evolve into a men’s authority on lifestyle, dress and

character.

We’re a shop, magazine and media platform collaborating with some of Australia’s newest and well known brands, venues and events to bring male astute in dressing, appearance and

knowledge to the forefront while portraying that the average man can also be educated to

evolve into a gentleman.

The Team at Dappertude

Johnny Li

Founder & Chief Marketing Officer

Alan Hong Joe Cheng

Strategic Director Head Photographer

Nathan Illic

Content Editor

Jackie Nguyen

Content Editor

The Timeline of Dappertude

September 2015The birth of Dappertude, E-Commerce store

July 2016The Dappertude Seminar Sydney

April 2017The Dappertude Seminar Melbourne

October 2016The Dappertude X Hunter & Barrel Melbourne Dinner

2015 2016 2017

June 2017The launch of Dappertude, E - Mag

The Metrics - Website (Monthly)

Website Sessions2,000

Page Views 2,278

Pages per sessions2.03

Avg. Session Duration00:02:07

*Updated Oct. 2017

Website - Demographics

Age Gender

*Updated Oct. 2017

Website - Geographics

*Updated Oct. 2017

The Metrics - Social Media

Followers: 42,262+

Average Monthly Impressions: 140,000

Average Monthly Reach: 113,000

Average Monthly Engagement Rate: 1.2%

*Impressions: The total number of times posts have been seen*Reach: The number of unique accounts that you posts *Updated Oct. 2017

The Metrics - Email

List: 1,500 +

*Updated Oct. 2017

How Is Dappertude Different?

We are not aboutHARD SELLING

Products or Services

We create imagery where readers can RELATE to

We focus on EDUCATING our readers

Our Focus

What Can We Do For You

CreateShooting visual imagery and videos of your product/ offering.

ConstructConstructing a blog post and including imagery/videos with link backs to your website.

PromotePromoting the blog post via website and email with imagery through social media.

What Does a Collaboration Consist of?

Blog Post

Image

Video- 3 posts with

specific hashtags & geo-location tag

- Story mentions

- Blog post share with hashtags & geo-location tag

How Will You Benefit?

Creative Content For You To Use

SEO Benefits

Brand Promotion viaArticle, Social Media & More

Brands We Have Worked With

& More…...

Testimonials

Working with Johnny and the Dappertude team over the past two years has been an absolute pleasure.

From content creation, partnerships and online articles to creating an online forum for the discerning male millennial to connect, Dappertude are breaking the traditional media mould with their new innovative ways to connect with the public and in particular their target demographic.

Looking forward to creating a buzz with Dappertude in the future…

Primus Hotel Sydney

Gabriella Lizzo - Marketing and Communications Manager

http://www.primushotelsydney.com/

Testimonials

Calvin Klein watches + jewelry had the pleasure collaborating with the Dappertude team as brand sponsor for the most recent Melbourne event.

The Dappertude team were easy to work with and understood the needs and requirements of the brand. We were extremely happy with the blog post and photoshoot that was done by the team.

Both the blog and photos highlighted our Calvin Klein watches and it’s Swiss nature which assisted brand awareness in the Australian market.

Calvin Klein watches + jewelry would positively recommend Dappertude and would partner with Johnny and his team again on future projects.

Calvin Klein Watches + Jewelry

Australia

Van Nguyen - General Manager

Our recent collaboration with Dappertude was exceptional! The collaboration included a well-written blog post about our brand and how KIMSHU came about. Followed by an epic photoshoot that captured our handcraft leather ties beautifully, which also helped strengthen our brand image.Through collaborating with Dappertude, we have gained much needed exposure within the dapper community. We received such great, positive feedback too!It was such a pleasure to work with the guys behind Dappertude, they’re so easy to work with and they always have your best interest at heart! Thanks so much for your support Johnny!

Testimonials

Kim Shu Bespoke Leather Ties

Kim Shu - Founder

www.kimshu.com.au

Testimonials

Working with Dappertude was an extremely was business decision on our part, not only did we receive some amazing content for social media, the written article resulted in immediate sales of our products.

It reached a very specific audience targeted to the dapper menswear spectrum, something which isn’t always easy to reach.

The Tie Collective - Tie Sets

Adam Daniels - Co Founder

www.thetiecollective.com.au/

Interested in working with Dappertude or have any questions?

ContactJohnny@dappertude.comMob: +614 06 731 421