darden - methods of ip valuation
TRANSCRIPT
-
8/12/2019 Darden - Methods Of IP Valuation
1/12
-
8/12/2019 Darden - Methods Of IP Valuation
2/12
K !"#$%$&'(&
*+1 ;,B,01A 014B /? 3 :301.0 3;-/ ?840+14- 0+1 :85;,C ,.0141-0 56 1.C/843J,.J R8,C301.0 #::;,C30,/.- 3.A D43.0-
;22,5-/$5&+( 0/$#+$( U1/+$#' >3 B32#
q134 */03; !0,;,06 M1-,J. >;3.0 ]1,--81 */03; l %/41,J.
&XY( &(X=_ZX ['='KX _=K&' ZK K[X [Y=X[' K[&XY& &&&=(XZ Y\=_&Y _=&Z[ Y& K'[ \&=YX( K\
&XYK &(Z=_(( Y'=\&( K=X(& &XX KYZ Y\=&\Z _(
&XY_ &(X=[KK Y'=&'_ '=(__ &_K _&' Y\=[KK _(
&XY' &(\=(&& Y[=KY\ '=_(' K[& '_Z \&=KY\ __
&XYZ &(Y='Z[ YK=((( '=K\K &Z( _Y\ Y[=\&( _Z
&XY[ &(X=Z\( Y(=KK[ '=Z[' &Y[ 'KK YZ=_\\ _Y&XYY &(\=_YY [Z=K[X _=XKX &Y_ '(Y [X=YY\ _[
&XY\ &(\=['\ [[=&(K _=\[K &\[ _[_ Y(=Z&_ _Y
&XYX &(\=K(X '\=\Z' _=&&X &_& _(\ ZK='&K _Y
&X\( &&K=_YX [&=\&X _=X'X &&Y K\Z [[=&Y( _\
&X\& &&_=X[[ [Z=YY& '=Y'Z &\_ _[' Y&=([_ _X
&X\K &&Y=X\Y ZY=\\\ '=X'' &Y_ KY& [_=KY[ '(
&X\_ &&K=('( Z[=\[( '=Z[_ &XY _[K [&=X\K '&
&X\' &K(=KY[ [Y=K(( '=X_\ K&K _(( YK=[Z( 'K
&X\Z &K[=Y\\ Y&=[[& Z=([[ K'K KY[ YY=K'Z ''
&X\[ &_K=[[Z Y(=\[( Z=Z&\ KK' K[( Y[=\[K 'Z
&X\Y &_X='ZZ \K=XZK Z=XZX KKX K'Z \X=_\Z 'Y&X\\ &Z&='X& YY=XK' Z=[YX 'KZ K'' \'=KYK 'Y
&X\X &[Z=Y'\ XZ=Z_Y [=(XK Z\Y _&Y &(K=Z__ 'Y
&XX( &Y[=K[' X(=_[Z \=(K' _&\ _Y( XX=(YY 'Y
&XX& &YY=\_( X[=Z&_ X=Z[X _Z_ K[_ &([=[X\ '[
&XXK &\[=Z(Y XY=''' X=K[X _K& _[( &(Y=_X' 'Z
&XX_ &\\=Y_X X\=_'K &(=[_( ''K __K &(X=Y'[ ''
&XX' K([=(X( &(&=[Y[ &&=(XZ 'XX _&Y &&_=Z\Y '_
&XXZ KK\=K_\ &(&='&X &&=Y&K _\Y _&[ &&_=\_' '_
&XX[ K&&=(&_ &(X=['Z &&='&( _[K KYX &K&=[X[ '_
&XXY K_K='K' &&&=X\_ &&='&' _X' KYY &K'=([\ ''
&XX\ K[(=\\X &'Y=ZK& &'=Y[Y Z[& KX\ &[_=&'Y ''
&XXX K\\=\&& &Z_='\Z &'=Y_K 'K& ''\ &[X=(\[ ''
K((( _&Z=(&Z &ZY='XZ &Y='&_ Z'\ ZK' &YZ=X\( 'Z
K((& _'Z=Y_K &[[=(_X &[=\YK Z\' '\( &\_=XYZ '[
7/84C1T !I7I >301.0 3.A *43A1B34< S??,C1
-
8/12/2019 Darden - Methods Of IP Valuation
11/12
&& !"#$%$&'(&
VO+,5,0 _
"#$%&'( &) *+$#,,#-$./, 01&2#1$3 4/,./$5&+
9/B:34,-/. /? M,-C/8.01A 93-+ %;/2 3.A ]13; S:0,/. F10+/A-
65(-&.+$#' :/(% V,&W "#$%&' XY"Z
#--8B:0,/.-T>4/535,;,06 /? 78CC1-- _(I(l
*3O ]301 _ZI(l
9/-0 /? VR8,06 $ 41-1.0 "3;81 /? S:1430,.J 93-+ %;/2- f_KIK>41-1.0 "3;81 /? M1L1;/:B1.0 9/-0- [I(
b10 >41-1.0 "3;81 /? >301.0 fK[IK
-
8/12/2019 Darden - Methods Of IP Valuation
12/12
&K !"#$%$&'(&
VO+,5,0 _ EC/.0,.81AH
"#$%&'( &) *+$#,,#-$./, 01&2#1$3 4/,./$5&+
9/B:34,-/. /? M,-C/8.01A 93-+ %;/2 3.A ]13; S:0,/. F10+/A-
C#/, S2$5&+ "#$%&' XY"Z
>" /? V-0,B301A S:1430,.J 93-+ %;/2- /? >301.0 */A36 f_KIK
>" 9/-0- 0/ M1L1;/: >301.0 0+4/8J+ VO:,430,/. f[I(
]1B3,.,.J M36- 8.0,; >301.0 VO:,430,/. _=[Z(
],-< %411 P.0141-0 ]301 EB3084,06 C/441-:/.A,.J 0/ >301.0 VO:,430,/.H ZI(l
703.A34A M1L,30,/. /? @,/01C+./;/J6 %,4B- E#--10-H X\I[l
"3;81 /? >301.0 EfFH E@;3C