dare #3
DESCRIPTION
An overview of the final projects of the MAHKU graduates of 2007-2008TRANSCRIPT
SPATIALPRACTICEAn overview of the final projects by the MAHKU students of 2007-2008
AcademiegalerieMinrebroedersstraat 16UtrechtWed-Sun:12pm-5pm
PastoeRotsoord 3UtrechtMon-Sat: 10am-5pmSun: 12pm-5pm
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Editorial Design
Fashion Design/Fashion Communication
Interior Design
Public Space Design
Fine Arts
Stephano Gualeni
Opera Morta
Opera Morta
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#01
Opera Morta
Stephano Gualeni
Stephano Gualeni
Opera Morta is a hypothetical model for aesthetics which is derived from the application of a structuralist approach to post-modern ontology. The model and perspectives provided by this research have a specific focus on digital media but are applicable to a broad spectrum of aesthetics-related disciplines. Game studies in particular can benefit of Opera Morta as its metaphysics-based approach offers a radical and resourceful alternative to the current models.
www.farfetch.org/tiipsi
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Bart Janssen
Gele Rijdersplein
Gele Rijdersplein
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Gele Rijdersplein
Bart Janssen
Bart Janssen
By re-arranging the layout of the GeleRijdersplein a completely new public space comes to existence. By creating a new, minimalistic layout and using refined and well-thought details the post-war void transforms into a completely new, contemporary public space for all inhab-itants and visitors. The subtle use of different elements respects the void, and creates a unique identity. By encapsulat-ing the AKU fountain it becomes a new, public icon for the city. A natural stream,originating from the Hoge Veluwe,transforms in a unique and attractive, urban element and connects the city of Arnhem with the surrounding landscape again.
[email protected]+31 64 817 7589
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Maya K. Aujla
Planet Savers
Planet Savers
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Planet Savers
Maya K. Aujla
Maya K. Aujla
Planet Savers is an interactive game that teaches children about the causes of global warming, while simultaneously presenting encouraging messages or tips through activities within the game. The goal is to lure them away from wast-ing fossil fuels and guide them towards sustainable alternatives by showing them through a combination of reduction, elimi-nation, and utilization of energy methods. I chose to focus on the next generation of children because I would like to instill positive morals regarding their environ-ment at a younger age. The objective is for children and their parents to see that even small changes in everyday tasks can make a huge difference in the fight against global warming.
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Wei-Lien Hsu
Machine Space
Machine Space
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Machine Space
Wei-Lien Hsu
Wei-Lien Hsu
My design is about housing. I try to find out a new way of thinking and a new logic to create space. The first image of my design is “Illegal structures inTaiwan”. I see these as “Magic Boxes”, and have many collections.
It is a guest house. It is a kind of accom-modation available for vacation. It is a private home. I try to make the space if they don’t move out the space that they can not use it. It is mean that movement structure create the space.
[email protected]+31 63 449 3925
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Mio Nakamura
Daily Hospital
Daily Hospital
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Daily Hospital
Mio Nakamura
Mio Nakamura
This is an interior design for the hospital in Utrecht the Netherlands. Originally, this space is used as the waiting/rest room in the hospital. The problem in this hospital is lack of privacy so I made many private spaces, and gave the function as “Inter-net Comic Cafe”. The point of my design is second ceiling. It is used effectively so that it produces and connects vari-ous small spaces. This space let patients escape their reality and make them smile. That will be biggest medicine for them as space of the hospital.
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Marloes de Jong
Don’t Cut The Magazine
Don’t Cut The Magazine
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Don’t Cut The Magazine
Marloes de Jong
Marloes de Jong
The consumer gets an everincreasing role in the fashion world. It’s not surprising that Time Magazine announced “YOU” as the most important person at this mo-ment. Models are replaced by consumers in nowadays fashion ads, and designers are inspired by all round street styles. Be-cause of web 2.0 the distance between professional and amateur are becoming smaller and smaller. Nevertheless the professional journalist will always be in the lead. In my project I want to combine the best of both worlds; a fashion data-base in which you can produce your own magazine written by professional report-ers. Your Favourite Fashion Articles: Read, Rate, Search and Share them at dontcutthemagazine.com.
www.marloesdejong.comwww.dontcutthemagazine.commarloes_de_jong@hotmail.com+31 62 868 9458
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Lee BongKeum
Fast Structure
Fast Structure
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Fast Structure
Lee BongKeum
Lee BongKeum
Contemporary living is so fast that we can only slow it down by making a new trend because, when we do cause life to slow down significantly, people complain that they are missing their old ‘fast’ style of life. In the end this situation I believe that we have to be prepared to make the effort to improve the quality of our lives and make them more meaningful and satisfying. We need to develop a different perspective on how we run our lives.
[email protected]+31 65 026 2424
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Joyce Machielsen
Design the Uncanny
Design the Uncanny
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Design the Uncanny
Joyce Machielsen
Joyce Machielsen
What fascinates me is when conflict-ing feelings of frightening and attraction occur at the same time. Things can only be exciting when they are beautiful or attractive as well as dangerous or scary. I am designing an uncanny collection and will translate the uncanny through fetish-ism in an innovative way. You will be at-tracted to, yet repulsed by my collection at the same time.
The clothes I design for women can be seen as a statement something between outerwear and underwear, difficult to classify.
[email protected]+31 61 712 5780
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Peter Kerkhoff
Periscope
Periscope
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#09
Periscope
Peter Kerkhoff
Peter Kerkhoff
Since a factory is defined by activity taking place inside its buildings, a pro-gram filling its now empty spaces has to be linked to production. Not neces-sarily products or machinery, but more like ideas and interactive participation. In order to make this happen and to ensure the building’s economic agility, there has to be cultural diversity. The building has to attract a variety of people, all bring-ing in their own experiences. The dif-ferent programs attracting these people link in to each other, providing activity which supports the other programs and therefore the endurance of Periscope, the Cultural Activity Plant Venlo.
[email protected]+31 64 732 6398
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Putri P. Sadiqah
Explaining Infographics
Explaining Infographics
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Explaining Infographics
Putri P. Sadiqah
Putri P. Sadiqah
In order to create effective infographics, designers have to fully understand what infographics are. Comics are made to tell stories, so are infographics. There is a strong connection between comics and infographics in the way they tell stories within sequences. Combining words and images are the best way to convey infor-mation. The visual language of comics and infographics could be collaborated to create the best way to explain how info-graphics work. The purpose of this visual project is to find a method to provide information about infographics in a more fun and friendly way.
[email protected]+31 63 450 0487+62 817 213 004
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Maud Neuvel
Eleven
Eleven
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Eleven
Maud Neuvel
Maud Neuvel
Eleven is the first brand that develops apparel especially for women that play soccer.
Soccer is a sport dominated by men. The values that are given to soccer are male values. And because of that, despite the fact that soccer is the most upcoming sport amongst women right now, women still wear male clothing. But that’s going to change. Eleven develops better looking and proper fitting clothes for women who play soccer. Clothing that is especially designed for their sport and their body. By doing this Eleven strives for changing the image of soccer and of women who play soccer.
[email protected]+31 64 399 2940
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Abdul Azis
Between Upase Letter
Between Upase Letter
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Between Upase Letter
Abdul Azis
Abdul Azis
250 years ago, a tragic slavery history embedding in an unreadable Indonesian letter went on in Cape Town, South Af-rica and until now still presents mysteri-ous and debatable sides, in particular, the interpretation and translation. In 1760, Upase (a slave from Bugis) wrote to his friend September to request a medical help who was believed as a Dukun or shaman.
A fact, the letter became evidence in a courtroom to execute 12 slaves who were suspected as the killer of a Dutch family. I did investigation through artistic research by working on videos to unlock the hidden truth and bring back the his-tory to be something, an artistic entity, in the moniker of contemporary art.
[email protected]+31 62 636 5366+62 813 1008 2112
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Ilse Beumer
Transferability
Transferability
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Transferability
Ilse Beumer
Ilse Beumer
Commuters can park their cars at trans-fer-zones like a transferium or park & ride to avoid traffic-jams and parkingprob-lems in the city. At these non-places the traveler needs accompanying by the form and information. Entering and leaving these places should be as selfevident, flowing and offering a pleasant journey. A language of acceleration/still/deceleration as starting-point for designing movement in the public space of park & ride station Capelse Brug situated near Rotterdam. The commuter will be escorted freely and with pleasure through the place, out of the landscape background to the urban platform and later on that day vice versa.
[email protected]+31 62 855 2719
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Caroline Pompe
Traveling On Routes
Traveling On Routes
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Traveling On Routes
Caroline Pompe
Caroline Pompe
Imagine you are a mother with a cargo-bike. You are living on IJburg, working at the SouthAxes of Amsterdam. Every day you are moving along the Ringvaartroute. Feel the rhythm that makes part of your daily rituals. The atmospheres inside the score guide you to your work in the morning and back home in the afternoon. Watch the kids playing underneath the cherrytrees. See the small boats sailing over the water. Move on different levels along the dike. Characteristics of the city become perceptible. You’re creating your own After Image.
[email protected]+31 64 381 8525
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Shani Van Bel
Responsive Adaptive
Responsive Adaptive
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Responsive Adaptive
Shani Van Bel
Shani Van Bel
How can interior design embrace environ-mental sustainability and the culture of perpetual change?
Mankind does not have to regress back to cave man style dwellings in order to apply animal building principles to interior design. By designing with lightweight ma-terials that leave room for future renova-tion, we design with a longer time scale in mind. Locally sourced materials reduce the need for transportation, and give us-ers a stronger psychological relationship with space.
Sustainability is not simply the efficient use of resources. Instead of being dull and monotonous, interiors should cel-ebrate the seasons and change with the weather.
www.mahku.nl/names/[email protected]+31 62 645 5721+44 208 361 3361
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Marc Andrews
Visual Persuasion
Visual Persuasion
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Visual Persuasion
Marc Andrews
Marc Andrews
My project is about the visual persuasion of social campaigns. I try to combine my profession as a social psychologist with that as a graphic designer.
I am investigating how images work to influence beliefs, attitudes, opinions and the behavior of those who see them. Further I am looking at how images cre-ate meaning and how a visual argument can be constructed most effectively by taking Semiotics and the Classical Rheto-ric into consideration. In my visualization I try to adapt this knowledge into a social campaign, making them more conscious about their ears and motivating young people to wear hearing protection when going clubbing.
[email protected]+31 64 225 5823
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Helen Gras
One But Not The Same
One But Not The Same
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One But Not The Same
Helen Gras
Helen Gras
I am half of a whole twin. And I found that fashion does exactly this; it looks for the balance between belonging to acommunal whole, and at the same time trying to be yourself by differentiating yourself from others; this createsambivalence. I take the twin relationship as a metaphor for how people stand in the fashion world.
I investigate the ambivalence within the individual and in society to see whateffect it has on constructing an identity. I’ve name it scenario. In order to keep the information open and interpretable, while flowing and sequenced, I use dance to communicate the scenario. The dancers dance the coming fashion.
[email protected]+31 65 202 8884
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Erika Jacobs Lord
Escaping the Grid
Escaping the Grid
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Escaping the Grid
Erika Jacobs Lord
Erika Jacobs Lord
The grid is all around us, a necessary part of daily life. But what happens if space is liberated from the grid and allowed to dance? Inspired by the Deleuzian notion of smooth and striated space, I have explored ways to destabilize the grid to create a more dynamic and expressive architecture. These spaces are not only visual; they need to be stroked, lived in, and explored with the senses to beexperienced. My extensive renovation of a Dutch post-war apartment in Utrecht puts these concepts into practice tocreate compelling yet cosy urbandwellings.
[email protected]+31 64 158 9256
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Christiaan van Dokkum
The Process of Signs
The Process of Signs
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The Process of Signs
Christiaan van Dokkum
Christiaan van Dokkum
The research is focused on thediscussion of visual perception in relation with signs and their meaning. You learn more about the working of visualperception and what kind of influence it has on the meaning of signs. It gives you an overview about what kind of signs there are and how the small elements of a sign work.The visual examples clarify how important the small and simple graphic elements work for both the visualperception and the meaning of a sign. You will enrich yourself with theknowledge of the components of signs and visual perception.
[email protected]+31 64 227 1764
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Ellen Blom
My Work & Film Stills
My Work & Film Stills
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My Work & Film Stills
Ellen Blom
Ellen Blom
Movies have always been one of my sources of inspiration. In my research I took a closer look at film stills that I had selected from two of my favouritemovies. This research helped me tobetter understand my practice as a painter and to gain new insights into my work. It showed me that I communicate with my paintings in a similar way as is done in vcinematography.
[email protected]+31 62 002 1561
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Stephen McConnell
Slum Wealth
Slum Wealth
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Slum Wealth
Stephen McConnell
Stephen McConnell
A slum is comparable to a weed. It is classified undesirable, not cultivated or regulated. It does not resemble the grid suburbs of the west.
There is a wealth within slums,informality and ingenuity, that architects and designers need teaching. Especially in the expanding urban landscape of our city planet. The slum is the entrepreneurial laboratory for informal development. It is the proving ground for future answers for all developing cities. Throughout the issues concerning our city planet and its urbanizing nodes, it is the slum and its inhabitants that are coming up with answers.
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Marah Blom
The Artistic Archive
The Artistic Archive
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The Artistic Archive
Marah Blom
Marah Blom
The purpose of this research is to gain in-sight. Its destination will be a reconstruc-tion of ‘what I do, why I do it, and how I do it’. Its product will provide informa-tion for the future artwork I am going to make.
In order to gain this insight I will study a collection of newspaper images, which I have collected over the past few years, by drawing, writing and categorizing. This collection says something about why and how I make choices, about what fasci-nates me. It hides information about the cornerstones of my own artistic practice and being.
[email protected]+31 61 413 0490
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Christine Bruckmeier
Learning to Swim
Learning to Swim
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Learning to Swim
Christine Bruckmeier
Christine Bruckmeier
Coming from a theoretical background I used to follow a more conceptionalartistic approach. The last year I decidedto invest in the development of a visual language by going into an experimental process of thinking-doing, where in thebeginning I would never know what the visual outcome would be: it feels like walking in the dark and you do not know where you go. For me this process waslike learning to swim – it was a crucial moment in becoming an artist.
[email protected]+31 61 931 3021
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Xiuzhi Zhang
Ink Photography
Ink Photography
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Ink Photography
Xiuzhi Zhang
Xiuzhi Zhang
From the history of fashion photography, the photographers’ backgrounds often affect their work and always bring new inspiration to the fashion world in a lot of different ways; painting, backdrops, props, environment, poses, techniques, and concept. Those changes makefashion photography richer. All of them have influenced what fashionphotography is today. I search for a new method of photographing fashion,inspired by Chinese ink painting.
[email protected]+31 64 362 9421
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Yildiz Celie
Corporate Subculture
Corporate Subculture
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Corporate Subculture
Yildiz Celie
Yildiz Celie
The ‘core’ of sub cultural lifestyles, can’t be found in their style of dress anymore. These styles became mainstream. By discovering that these subgroupsconstantly lost their authenticity and identity, it became clear to me how important it is to have an authenticity to refer to. The clothing we wear today is often based on status, but real values are hard to find. Hip hop culture and the dandy had such values. They stood for freedom, brotherhood and equality. My label stands for the same values, given that these values are necessary to create humanity and balance in the world.
[email protected]+31 64 756 4565
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Renske Versluijs
I Object
I Object
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I Object
Renske Versluijs
Renske Versluijs
The collection I OBJECT is based on my research on Muslim girls. I haveresearched how the girls negotiatebetween religious values around women’s clothing and those of the ‘West’. What they want to express through clothing and how they want to be seen, both as being a Muslim and a woman. How do they try to control the male gaze? My findings led to a collection that is not based on general western fashionaesthetics, but deals with the female body and the male gaze in a new way. To achieve this I experimented withtexture, colour and form.
[email protected]+31 64 107 4205
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Beorn Thijssen
Make a MOOF
Make a MOOF
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Make a MOOF
Beorn Thijssen
Beorn Thijssen
MOOF: Made Out Of Fashion.
Every year the average consumer throws about 30 kg of good fashion products away. You might begin questioning how much effect the sheer volumes ofclothing we are buying, at knockdown prices, are crossing human and ecologi-cal borders. This campaign website not only informs or raises awareness about sustainable issues in the fashion industry, but it also offers creative and practical experiences with old clothes. Bywatching video’s about sustainableworkshops or by creating them yourself. Users learn from each other how they can give their wardrobes a longer and valu-able life.
[email protected]+31 62 475 6849
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Ji Tang
Nomadic Life
Nomadic Life
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Nomadic Life
Ji Tang
Ji Tang
This story was happened in The Hague. It is about a Romany woman with her family. She is looking for her nomadic life feeling back all the time in this city, but...
As a foreigner who lives in Holland for several years, just like other immigrants. I believe that ‘foreigner’ means not only a group of people or an identity, but rather a certain state of life and a complex mixed up consciousness.
[email protected]+31 64 212 3927
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Jaakko Mäkinen
Cult Hero
Cult Hero
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Cult Hero
Jaakko Mäkinen
Jaakko Mäkinen
I’m a cult hero.
The main emphasis in my research has been on dandyism and punk. Using these two movements as a source of inspira-tion I’ve created a collection for men. With the collection I want to explore the norms in our times regarding gender and social class; the norms of masculinity. The result is a portrait of a 21st century man so clear-cut and selfsufficient he’s almost a caricature of himself. I’m a cult hero is an exploration of a cult revolving around self.
[email protected]+358 50 5522 018
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Andreas Gerolemou
Creative Throw
Creative Throw
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Creative Throw
Andreas Gerolemou
Andreas Gerolemou
What if you had a tool that would al-low you to access hidden nonconscious knowledge? What if you could use this knowledge to solve creative challenges? I could give you the key to do this. I could show you where the well of creativity lies and how you could drink from its waters. By mastering the art of African divination and by creating your own symbolic lan-guage, you will have the tools to access your own designing creativity. Prepare to throw the bones...
[email protected]+31 63 493 4787+357 99 445 118
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Lieke Zonnenberg
[un]morph
[un]morph
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[un]morph
Lieke Zonnenberg
Lieke Zonnenberg
How can we, in fashion, use and perceive the female body in a ‘different’ way than contemporary Western body aesthetics?
The popular trend in Western society is that we are our bodies, and the qualities assigned to them. Furthermore, in West-ern fashion clothes become inferior and are following the body. In my opinion the relationship between body and clothes is disturbed. Isn’t fashion in the end an interplay of body and clothes?
My collection [un]morph reinforces the dialogue between them and subjectifies their relationship; dress works on the body, imbuing it with social meaning, while the body is a dynamic field that gives life and fullness to dress.
www.mahku.nl/names/[email protected]+31 64 471 0298
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Evita Yulianti
Batikology
Batikology
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Batikology
Evita Yulianti
Evita Yulianti
Batik is a piece of cloth made in thetraditional manner and used especially in the traditional context. It involved two basic elements: diverse design andresist-dyeing technique with wax. Being done and used in traditional manner, Batik is often attached with the outdatedimpression, a contrary image of the young generation. This project is shaped as a challenge to communicate Batik to the young genera-tion, and as a campaign to promote the cultural heritage to the world. It is also an effort to contribute to the development and preservation of a cultural heritage that has evolved into a national pride.
www.mahku.nl/names/[email protected]+31 63 450 0489+31 64 999 5676
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Josine Vermeij
Syntopia
Syntopia
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Syntopia
Josine Vermeij
Josine Vermeij
Using fashion as a medium to bridge the gap between the virtual and the actual, in this case Second Life and ‘real life’. My aim is to connect the two and take the best of both worlds. By experiencing Second Life and ‘real life’ simultaneously, a new space is entered: the space where the two sides of the computer screen come together, where virtuality and physicality are combined into oneexperience. This space is Syntopia.
[email protected]+31 64 577 0741
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Kris van Veen
Untitled
Untitled
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Untitled
Kris van Veen
Kris van Veen
What do you represent now? The work is about the representation of the modern western human being. What different properties do you have in your package, and how and when do you represent those?
[email protected]+31 68 113 4247
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GRADUATES
Stefano Gualeni [fa]Bart Janssen [psd]Maya K. Aujla [ed]Wei-Lien Hsu [id]Mio Nakamura [id]Marloes de Jong [fd]Lee BongKeum [id]Joyce Machielsen [fd]Peter Kerkhoff [psd]Putri P. Sadigha [ed]Maud Neuvel [fd]Abdul Azis [fa]Ilse Beumer [psd]Caroline Pompe [psd]Shani van Bel [id]Marc Andrews [ed]Helen Gras [fc]Erika Jacobs Lord [id]Christiaan van Dokkum [ed]Ellen Blom [fa]Stephen McConnell [id]Marah Blom [fa]Christine Bruckmeier [fa]Xiuzhi Zhang [ed]Yildiz Celie [fd]Renske Versluijs [fd]Beorn Thijssen [fc]Ji Tang [fa]Jaakko Mäkinen [fd]Andreas Gerolemou [ed]Lieke Zonnenberg [fd]Evita Yulianti [ed]Josine Vermeij [fd]Kris van Veen [fa]
COVER PHOTOSHANI VAN BELDESIGNANDREAS GEROLEMOU
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