dare to share! enterprise podcasting: enabling user-generated content on your own internal...
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What does it take to create your own Enterprise YouTube to disseminate internal confidential information, train your saleforce and create a rich media knowledge sharing environment? Learn how Microsoft made this happen via the Academy Mobile initiative. By Paolo Tosolini and Austin Winters YouTube Series on Enterprise Podcasting: http://www.youtube.com/results?search_type=&search_query=enterprise+podcasting+tosolini&aq=f Contact: [email protected] - http://twitter.com/tosoliniTRANSCRIPT
Paolo Tosolini
New Media Business Manager, Microsoft
Austin Winters
Product Manager, Microsoft
Dare to Share! Enterprise Podcasting: Enabling user-generated content on your own internal SharePoint-based YouTube
05-Mar-09
What is a Podcast?
Podcatchers and Devices
How I started with podcasting
My new commuter companion
60 minutes of refreshing daily learning
512 calories burned every day
Home
Office
Changing careers
The Problem
1. Provide a mechanism for the Microsoft Field to share knowledge, ideas and best practices more effectively
2. Deliver rich media content securely to our mobile workforce
Stretched Goals • Communications
• Training
• Expert knowledge repository
• Innovation
• Networking based on topic
• Company wide asset
The Vision
The Solution: Academy Mobile
• Social computing platform
• Built on SharePoint Server 2007
• Key Features• Download, Streaming via Silverlight
• Tagging, Tag Cloud
• Search, RSS
• Alerts, Profile Management
• Ratings, Commenting
• SmartPhone view
Academy Mobile: Home Page
Podcast selection
Editorial
NavigationSearch
Academy Mobile: Podcast Page
Podcasterdetails
Ratings,Comments,Tags,Collateral files
Streaming Silverlight player
Academy Mobile: Podcaster Page
Podcasterdetails
Filteredpodcastsview
Academy Mobile: Series
Filteredpodcastsview
Customized editorial
Recipe for Enterprise Podcasting
Platform
Adoption strategy
BusinessProcesses
Academy Mobile: Workflow
Create Edit| Publish| Consume|
Academy Rewards and Recognition
• Demo at Microsoft Global Sales
meeting (13000 people)
• Distributed 6000 micro SD
memory cards filled with podcasts
Academy Mobile Launch
• Signage• Booth• Video• Pod-corn…
Internal Events
Testimonials
Voice from the Field
Podcast-In-A-Box Program
• Centralized loaner program of
podcasting equipment
• Minimum monthly commitment of 3
podcasts
• Podcasters can keep equipment as
long as they deliver on commitment
• Online training resources
Podcast-In-A-Box Program – The Long Tail
Consumption
Number ofpodcasts
TODAY
Few podcasts drive most of the consumption
DriveTimeExecutive series
Podcast in a BoxField content
GOAL
Increase visibility of field produced podcasts
Editorial support
Defining Success
Metrics Results
Total Podcasts Uploaded since July ‘07
5750
Downloads 186,000
Reach 14K Unique Users (16% all MS FTEs)
Number of Channels (series) 40+
Podcasting Kit for SharePoint (FREE)
http://www.codeplex.com/pks
Delta Air Podcast
www.RobinMaiden.com
IBM TV
Deloitte Insights
Conclusion
• Recipe for successful implementation• Working platform• Production and Operations teams in place• Initial content for launch• Buy off / communication from executive• Positive first user experience • Content production plan• Educational tools for Do-It-Yourself podcasters• Continued marketing to keep up momentum• Editorial support
… and a lot of passion!
