darling cocktails mailer

12
MAKING MOMENTS SPECIAL PRODUCE OF IRELAND

Upload: liz-iannelli

Post on 24-Mar-2016

231 views

Category:

Documents


4 download

DESCRIPTION

Darling Cocktails Mailer

TRANSCRIPT

MAKING MOMENTS SPECIALPRODUCE OF IRELAND

Darling Cocktails are proud to introduce a new

world of fabulous cocktails, luscious natural

flavours and legendary Irish spirits.

Introduce bubbles with your choice of sparkling

water, tonic, soda, prosecco for a uniquely

refreshing finish, et voila…..

This is Darling Cocktails.

The Irish are known the world over for our love of

quality food, drink and good company.

Darling Cocktails combines all the decadence of the

cocktail era with a charm that is uniquely Irish,

bringing the sparkle to every occasion.

INDULGE YOURSELF IN THE GLAMOROUS

WORLD OF DARLING COCKTAILS

Introduce Darling Cocktails

and make every moment special.

Darling Cocktails is the first and only Irish, classic

range of Ready-to-Serve cocktails.

Carefully hand finished they are presented in

uniquely painted art deco gold glass bottles.

The authentic taste experience with premium Irish

spirits and natural flavours, to the pop of the old

fashioned cork on opening recreates the perfect

cocktail as it should be - with flair, intensity and

depth of flavour….et voila…. the perfect cocktail,

what-ever the occasion.

Best served in good company! Enjoy,

Ann & Liz

1

Hand finished in small batches, we combine

premium Irish Spirits with crystal clear fresh Irish

water, sourced for its unique ”clean taste”.

We then add a wonderful range of natural flavours

from small orchards, to deliver all of the depth

and taste intensity of a fresh professionally

prepared cocktail.

With our twist on classic cocktails our initial

range of three:

The Perfect APPLE POITINI,

The Perfect COSMOPOLITAN,

The Perfect SINGAPORE SLING,

are made to share.

Created in the heart of Ireland, using world class

production methods we have a capacity of 16,000

bottles per run which can be increased as required.

PROFESSIONAL TASTE,

ALL NATURAL FLAVOURS

2

The Perfect Apple Poitini, the world’s first Irish Poteen

Ready-to-Serve cocktail!

We revive the secret of Irish Poteen, a talking point for any gathering, echoing

the illicit undertones of the secret cocktail clubs of the 1920’s!

For hundreds of years, distilled in the wilds of Ireland, Irish Poteen is

Ireland’s secret spirit…spoken about in whispers…a bottle would be smuggled

in for special get-togethers... and would be spoken about long after

the party had ended.

Pour over ice in a glass for individual serve (or in a

pitcher when having friends over) and finish off with

your chosen mixer.

Presented in 700ml and 750ml bottles with a 20%

Alcohol By Volume , each bottle delivers 20 serves.

darlingCOCKTAILS

darlingCOCKTAILS

darlingCOCKTAILS

The

12-20S E R V E S

p e r f e c ta p p l e

p o i t i n i

The

12-20S E R V E S

p e r f e c tc o s mo p o l i ta n

The

12-20S E R V E S

p e r f e c ts i n g a p o r e

s l i n g

EXCITING NEW OPPORTUNITY IN

A RAPIDLY GROWING MARKET

3

The RTD market is showing double digit growth

and is projected to rapidly expand by 2017.

Innovation is being driven by consumers’ demand

for unique sensory experiences

91% of RTD sales are into the 18-24 year age

group, a highly competitive space and where most

of the innovation is focussed.

There is little happening in the 25 - 55 age category,

which across the major markets is over twice the

size and under-developed.

New entrants into this underdeveloped 25+ age

group have delivered phenomenal growth in the

past two years.

The at-home market is set to increase, as

consumers age 25+ spend more on premium

alcohols when staying in. Premium alcohols are

showing double digit growth. Champagne sales

have recovered as consumers continue to seek

affordable luxury experiences.

Taste quality for the 25+ is key

Darling Cocktails is the only Premium Ready-to-

Share Cocktail, targeting this 25+market,

with the promise of professional tasting cocktails

that bring glamour and heightened sophistication

to any occasion.

WHAT PEOPLE ARE SAYING

ABOUT DARLING COCKTAILS

1 2

4 53

1 Brian Merriman Film Director, Broadcaster (and

Singapore Sling devotee! )with Deputy Lord Mayor

of Dublin Andrew Montague.

Thank you so much for adding that magical ‘touch

of class’ to the launch of the tenth anniversary

International Dublin Gay Theatre Festival in the Hugh

Lane Gallery last night - beautiful drinks, great range

and a wonderful warm welcome for all our guests.

Darling Cocktails added such quality and style to our

evening! Thank You from all at IDGTF.

2 Rachel Poole Commercial Director Harmonia, Tatler,

Food & Wine with Sonja Mohlich TV3: “Apple Poitini...

tastes really fabulous…a real talking point”

3 “Love the Art-deco look...finally a really grown-up drink!”

4 Mary Kennedy (left) TV Presenter RTE National TV

“Fabulous taste…it’s never a premix? It is... Amazing!”

5 “Cosmolicious! Tastes so good I’m going to let

my friends think I’ve made them myself” …veteran

Cosmopolitan lover!

4

Consumers tastes change as they mature.

Few drink the same in their 30’s, as they did when

they were younger.

With over 5,000 tastings completed,

99% of consumers tested aged 25- 65,

love Darling Cocktails.

Darling Cocktails Ready-to-Serve,

consistently delivers professional tasting

premium cocktails.

For both the off-trade and the on-trade this offers

a new up-sale alternative to traditional wine/spirit/

prosecco, with:

NEW SALES OPPORTUNITIES.. .

• High margin returns

• Reduction in bartender time in preparation of

individual cocktails

• Opportunity to grow new and existing clientele

• New alternative to the traditional champagne

reception

• New capacity to conveniently serve cocktails

to large groups.

Cocktails are glamour in a glass……the heightened

anticipation Darling Cocktails bring to any

occasion is utterly infectious!

Inspired by classic cocktails from around the world,

Darling Cocktails founders Ann Donnelly and Liz

Iannelli have perfected this art for over a decade,

preparing fabulously tasting cocktails for sharing

with family and friends.

Ann and Liz, have over 20 years experience

developing businesses internationally.

They also share a passion for finding exceptional

flavours and taste combinations.

The idea to turn this passion into a business was

born on a wet Friday afternoon in 2011.

Ann and Liz were mixing up a few cocktails to

mark the end of a very intense week.

As they took a sip of Ann’s legendary Singapore

Sling, they had an epiphany – these cocktails are

made to share!

OUR STORY DARLING!

Fast forward 18 months and Darling Cocktails was

born – a refreshing new alternative in the premium

high strength drinks market.

For all those occasions whether it’s

a wet Friday, a new outfit, a birthday,

or lazy Sunday, whatever the reason,

Darling Cocktails adds a glamour and heightened

sophistication to make those moments special!

Ann Donnelly (left) Liz Iannelli (right)

5

Just add tonic or proseccofor the perfect cocktail

per f ectap p le

poitini

20% ABV 700ml

apple poitiniTASTING NOTES

COLOURFresh Green Apples with Sunny Yellow Hues

AROMA Delicious aroma of fresh green apples

Refreshing acidity of lemons and limes

A LIVELY PALATE COMBINING FRESHNESS WITH A KICK

Vibrant tastes of fresh green apple, hint of gooseberry, background honey notes Refreshing finish with a burst of sour

For some evokes childhood memories of apple sours

TASTING NOTES

the perfect apple poitini The first Irish Poteen Ready-to-Serve cocktail. Darling Cocktails -

reviving the Irish Poteen for our new cocktail range!

6

Just add tonic or proseccofor the perfect cocktail

per f ectap p le

poitini

20% ABV 700ml

cosmopolitanTASTING NOTES

COLOURBright Pink

With a golden orange sparkle

AROMA Seductive aroma of sun kissed oranges

Subtle fruitiness of wild cranberriesRefreshing acidity of limes

A SENSUAL PALATE COMBINING LIGHTNESS AND FRESHNESS

The sensuality of orange and cranberrynotes Fun, fresh and free sensations

in the mouth

TASTING NOTES

the perfect cosmopolitanThe iconic Cosmopolitan, most associated with sophisticated New Yorkers

sipping cocktails over Girlie get-togethers… now enjoyed everywhere!

7

Just add tonic or proseccofor the perfect cocktail

per f ectap p le

poitini

20% ABV 700ml

singaporesling

TASTING NOTES

COLOURRadiant Pink

With intense golden highlights

AROMA Sumptuous aroma of tropical fruits (cherries, lychees, lemon & lime)

Intriguing hint of almond

A SENSUAL PALATE COMBINING RICHNESS AND FRESHNESS

Vibrant tastes of sweet cherry and citrus fruits leading to a smooth finishRich layers of oriental flavours

TASTING NOTES

the perfect singapore slingRumour has it these classic Gin Slings were originally developed by

Raffles Hotel Singapore sometime before 1915. With our twist on the

classics - Darling Cocktails - bringing the old into the new!

8

DISTRIBUTORS

9

We are currently looking to establish relationships with select Importers and Distributors worldwide.

Darling Cocktails are sold in select off-licences and retail in Ireland:

O’Brien’s Wine and Off-LicencesRedmond’s of Ranelagh

Donnybrook FairHiggins of Clonskeagh

10

CONTACT DETAILS

Directors:

Ann DonnellyMobile: 00353 858 398 224

Email: [email protected]

Liz IannelliMobile: 00353 872 991 765

Email: [email protected]

Address: Darling Cocktails

Unit 3, GRange Road Retail PArk,

Rathdarnam, Dublin 16

IRELAND

Visit us on Facebook:

www.facebook.com/darlingcocktails

www.darlingcocktails.com