darling harbour and the rocks commercial … · darling harbour and the rocks commercial signage...

DARLING HARBOUR AND THE ROCKS COMMERCIAL SIGNAGE HIRE OPPORTUNITIES 2016–17

CONTENTS1. INTRODUCTION

1. Introduction 1.1 Property NSW 1.2 Commercial signage hire 1.3 How to book

2. Hire Opportunities 2.1 Pole Banners 2.2 Pylon Banners

3. Expression of interest

4. Terms and conditions

1 COMMERCIAL SIGNAGE HIRE OPPORTUNITIES

1. INTRODUCTION

1.1 Property NSW (PNSW)Property NSW is a NSW Government agency that owns and manages Sydney’s most important heritage, cultural and tourist precincts at The Rocks and Darling Harbour.

With over $1 billion of assets, Property NSW manages significant commercial and retail leases, providing facility management services and care for the public domain and more than 100 heritage buildings and other assets. It also undertakes tourism services, marketing and events that attract an average 40 million visitors per year.

At Darling Harbour, Property NSW manages 97 tenancies comprising waterfront cafes, restaurants and bars, contemporary shopping, vessel berths and many of Sydney’s top attractions. An average of 26 million people visit Darling Harbour each year.

In The Rocks, Property NSW owns and maintains 85 heritage buildings and manages 291 retail and commercial tenants, The Rocks Markets and 26 residential tenants. The Rocks is a retail precinct containing numerous shops, restaurants, pubs, museums and hotels. On average, more than 14 million people visit The Rocks annually with visitors enjoying shopping, dining, events and attractions in Sydney’s heritage quarter.

1.2. Commercial Signage HireThere are over 280 assets in Darling Harbour and The Rocks, including 275 pole banners and 12 pylon banners to help you capture this lucrative audience. This document outlines the overall terms and conditions of hire associated with the use of commercial signage. It also provides valuable information to guide you with the manufacture and design of your banners, including hire rates, banner specification, design style guidelines and site maps.

Acceptance of the terms and conditions of hire must be indicated on the Expression of Interest form to confirm that you understand and accept the information contained within this document.

1.3. How to bookIf you are interested in booking commercial signage to promote your event, please complete the attached Expression of Interest and forward to:

Commercial Enterprise – Place Management NSWProperty NSW PO Box N408 Grosvenor Place, NSW, 1220 Phone: (02) 9240 8500 Email: [email protected]


2. HIRE OPPORTUNITIES: POLE BANNERS

2.1 Pole banners; introduction and hire rates There are 218 pole banners in Darling Harbour and 57 in The Rocks and Circular Quay available for hire. Pole banners are available for hire for a minimum of one day (hire rates will be charged per week) and maximum of four weeks.

Pole banner advertising:

Provides a professional, uniform and attractive outdoor advertising medium.

Promotes and highlights commercial events and activities within the precincts.

Provides the opportunity to increase visitation to events in both precincts.

Creates a sense of arrival and place for eventparticipants.

Requests for support

Charities or not-for-profit cultural and community service organisations may be eligible for discounted banner pole hire excluding any costs associated with design, manufacture, installation and the removal of banners. Where discounted banner pole hire is approved, the hirer must include the NSW government logo within the banner design to acknowledge such support. To apply for support for banner pole hire, the hirer must submit a letter outlining the details of the support requested. Requests for support are subject to approval.

Rates

Description Rate (gst exclusive)

Pole Hire - Commercial $95 per pole per week Rate A (See Map for locations - DH2, DH4, DH12, DH17, CQ1, CQ2, CQ3)

Pole Hire - Commercial $85 per pole per week Rate B (See Map for locations - DH1, DH3, DH8, DH9, DH18 DH19, DH20, CQ5, CQ6)

Installation $1,250 for up to 35 poles $35 per additional pole

Removal $1,250 for up to 35 poles $35 per additional pole

Disposal of banners $2 (each) for recycling

Washing and packing of $8 (each) banners for collection

$30 per 15 banners Delivery Fee (Sydney Metropolitan)

Full fees will be payable in the event that:

Banners are delivered late.

Banners do not comply with the specifications and

cannot be installed.

Rates are correct at time of publication. Please contact us to obtain the latest pricing prior to making a booking.


Banner specifi cations and design style guide

Size

4500mm (high) x 1500mm (wide)

Manufacture

Double-stitched hems on all sides.

Minimum five rows of stitching to secure clips.

12mm flag cord sewn into hoist and terminated with a sister clip at each end.

Three snap clips must be spaced equally along the hoist.

Substrate

Durable polyester or canvas.

Packaging for delivery

Banners must be individually bagged and labelled. Instructions for complex sequencing installations must be included.

Delivery must be made three working days prior to installation.

At time of booking the hirer should confirm if pole banners are to be returned or disposed of for recycling once dismantled and will be charged a respective fee (refer to hire rates).

Design example for The Rocks

Design example for Darling Harbour

High degree of contrast between type and

background.

Image and type complement each other and do not fi ght for the viewer’s

attention.

Simple image



Highlight event details; including name, date,

and location

Nur

ses W

alk

TheRocksSquare

CommissionersSteps

65 4

3 2

CircularQuayEast

Harbour MasterSteps

Hickson Road Reserve

FirstFleetPark

MacquariePlacePark

SydneyVisitorCentre

wer

Western Promenade Lawn

Foundation Park

CustomsHouseSquare

CampbellsStores

Museum ofContemporary Art

ASNBuilding Overseas

PassengerTerminal

Cadman’sCottage

Bligh and Barney Reserve

CustomsHouse

The RocksDiscoveryMuseum

MetcalfeArcade

The Rocks Markets(Sat-Sun)

Suez Canal

The RocksCentre

Atherden St reet

Mill Lane

Globe Street

Rugby Place

Crane Place

Queens Lane

BlueAnchorLane

Bulletin Place

Loft

us L

ane

Reiby Place

Macqu

arie

Place

Jack Mundey Place

ceste

r Walk

Custom House Lane

Kend

all L

ane

Play

fair

Street

Geor

ge St

reet

Geo

rge

Stre

et

George Street

Hickson Road

Har

ringt

on S

tree

t

Pitt

Str

eet

Loft

us S

tree

t

eet

Circ

ular

Qua

y W

est

Moore Stairs

hill Expressway

Alfred Street

Alfred Street

Youn

g St

reet

Phill

ip S

tree

t

Mac

quar

ie S

tree

t

Dalley Street

Underwood Street

CampbellsCove

CircularQuay

TheRocks

CQ2

CQ1

CQ3

CQ5

CQ6

Code Pole location No. of poles

CQ1 Circular Quay east 16

CQ 2 Circular Quay south 12

CQ3 Circular Quay west 13

CQ5 Campbells Cove east 5

CQ6 Campbells Cove west 10


Pole Banner Site Plan; The Rocks

Map of banner pole locations


Number of polesP ole location C ode

5 Market S treet DH1

100Pyrmont Bridge DH2

7Guardian Square DH3

DH4 Harbourside Jetty (removed due to redevelopment) 13

DH8 16Liverpool S treet footbridge

DH9 7Bathurst S treet

DH12 36C ockle Bay

DH17 18Iron Wharf Place


Map of banner pole locations


DH18 10Tumbalong Stage

DH19 7Moriarty Walk

6Darling Drive / Pier Street DH20

2.2 Pylon banners; introduction and hire rates There are 12 pylon banners available for commercial hire in Darling Harbour. Pylon banners are four-sided light boxes, attached to the expressway pylons at the southern end of Cockle Bay. Pylon banners can be hired for a minimum of one week and maximum of 12 weeks unless otherwise agreed.

Pylon banner advertising:

Provides a professional, uniform and attractive outdoor advertising medium.

Increases the profile of individual businesses and brands within the Darling Harbour precinct.

Attracts and promotes commercial events and activities within the precinct.

Provides commercial event organisers with the opportunity to increase visitation to their events.

Rates

Description Rate (gst exclusive)

Hire $400 per banner face per week

$1,100 for up to three banners Installation $300 per additional banner

$1,100 for up to three banners Removal $300 per additional banner

Full fees will be payable in the event that:

Banners are delivered late.

Banners do not comply with the specifications and cannot be installed.

Rates are correct at time of publication. Please contact us to obtain the latest pricing prior to making a booking.

Discount offers

Hire Period Discount

12 week hire 10%

2. HIRE OPPORTUNITIES: PYLON BANNERS


Banner specifi cations and design style guide

Size

Banner size: 4590mm (high) x 1870mm (wide)

Viewing area: 4500mm (high) x 1780mm (wide)

Manufacture

Wide format, single-sided, 4-colour digital UV PVC backlit banner.

Super flex illuminated digitally printed banner.

Finish: welded 6mm kedar edges all-round.

Packaging for delivery

Banners must be individually bagged and labelled.

Delivery must be made three working days prior to installation

Design example for Darling Harbour



Simple image

Image and type complement each other and do not

fight for the viewer’s attention.

High degree of contrast between type and

background.

Highlight event details; including name, date,

and location

Code Pylon Banner FaceNumber Orientations

PB2E 2 East (N/A due to redevelopment)

PB2N 2 North

PB2S 2 South (N/A due to redevelopment)

PB2W 2 West (N/A due to redevelopment)


PB3N 3 North




PB4N 4 North





Map of pylon banner locations

Organisation Name

Contact Name

Address

MobilePhone

ABN/ACNEmail

Commercial signage hire request

Commercial signage is charged on a weekly basis and installed and removed on weekdays. A quote will be issued based on this booking form. PNSW will endeavour to provide all hirers with their preferred banner location. However, this will be subject to availability and cannot be guaranteed. Please identify your preferred location/s below.

Removal Date

Booking details

Event / business name

Hire Period

Installation Date

Pole Banners Pylon Banners

O DH1 O PB2E

O DH2 O PB2N

O DH3 O PB2S

O DH8

O PB2W

O DH9

O PB3E

O DH12

O PB3N

O DH17

O PB3S

O CQ1

O PB3W

O CQ2

O PB4E

O CQ3

O PB4N

O CQ5

O PB4S

O CQ6

O PB4W

TOTAL TOTAL

3. EXPRESSION OF INTEREST

Artwork

Image/s of proposed artwork design/s for approval are attached on the form below.

Artwork will be provided at a later date for approval.

Terms and conditions of hire

I accept terms and conditions of hire (as at June 2016).

Signature

DatePrinted name

3. EXPRESSION OF INTEREST


O DH4

O DH18

O DH19

O DH20

1. Availability1.1. Commercial signage hire is subject to availability and approval

by Place Management NSW (PM NSW).1.2. PM NSW will assess each application on its merit and take into

consideration, among other things, the impact on the precinct, visitors and residents.

1.3. PM NSW reserves the right to refuse commercial signage hire based on the appropriateness of the banner design.1.4. PM NSW reserves the right to decline bookings from hirers that are

involved in what could be interpreted as unethical or immoral activities or business practice. Commercial signage must adhere to the Australian Association of National Advertisers Code of Ethics.

1.5. PM NSW will occupy vacant commercial signage with, but not limited to PM NSW event or brand banners.1.6. PM NSW will take into consideration other confirmed bookings when

assessing applications and take into consideration potential conflicts of interest with other bookings, events or precinct stakeholders.

Artwork design and production guidelines 2.1. Artwork must:

Complement the precincts’ visual attractiveness, decorative style, brand and visitor experience.

Create a sense of arrival and place and promote PM NSW’s precincts as destinations for visitation.

Assist in the promotion of venues and/or events by conveying information about cultural, community, sporting, recreational or tourist events, festivals or major activities. Not include tactical messaging.

2.2. The design and colour of banners must be approved by PM NSW prior to production. Approval is dependent upon compliance with the standards set out in this document.

2.3. Artwork must comply with the following guidelines: Commercial signage is a decorative medium and not intended to be used for advertising products or individuals.

The size of any corporate branding graphic is unrestricted when an event or activity name incorporates the sponsor’s brand.

Business designs must not include the promotion of third parties (including, but not limited to, logo placement).

Sponsor logos must not dominate the banner. A maximum of 20per cent of the total viewing area may be used for sponsor or corporate logo placement. Alternatively, one in five of all artwork may be dedicated to sponsor or corporate logo placement so long as the remaining four of the five banners promote the activity only.

The use of NSW Government logo is only permitted with PM NSW’s approval.

Obscene, offensive, obnoxious, derogatory or defamatory material is not permitted.

Advertising or promoting political messages is not permitted.h. Event details must be highlighted, including event name, date

and location.2.4. All costs relating to commercial signage design and production are

to be met by the hirer.2.5. The hirer understands that commercial signage is subject to

damage that could be caused by weather or vandalism. PM NSW accepts no responsibility for any damage caused to commercial signage during the period of hire.

2.6. Commercial signage is subject to adverse environmental conditions such as rain, wind and sun, which can result in deterioration, or damage, including fraying, wearing and fading. PM NSW reserves the right to remove banners where there is a potential safety risk to the public, or the appearance has deteriorated and is no longer presentable to the satisfaction of PM NSW.

2.7. It is recommended that hirers arrange for additional pole banners to be produced (five per cent more than the total number of banners required is recommended). The timeframe in which replacement banners can be installed is dependent on access to the area and availability of the installation providers.

2.8. While pylon banners are appropriately lit at night, lighting may have to be turned off under certain circumstances.2.9. Any costs incurred by PNSW to replace or remove damaged commercial signage will be at the expense of the hirer.

3. Period of hire3.1. Banner Poles can be hired for a minimum of one day unless

agreed otherwise by PM NSW.3.2. Pylon Banners can be hired for a minimum of one week unless

agreed otherwise by PM NSW.3.3. Banner placement is at the discretion of PM NSW.3.4. Private events: period of hire may commence no more than seven

days prior to the event start date and removed no later than one day after the event concludes. Commercial signage can be hired for a maximum of two weeks, unless otherwise approved by PM NSW.

3.5. Public events: period of hire may commence no more than 14 days prior to the event start date and removed no later than one day after the event concludes. Commercial signage can be hired for a maximum of four weeks, unless otherwise approved by PM NSW.

Permitted use4.1. Commercial signage can be used to promote:

Events (including PM NSW events; special events including Australia Day and other New South Wales Government endorsed events and commercial or community events) and events outside the precinct which are of state or national significance as determined by PM NSW. Events being staged at the ICC or other stakeholder venues. Stakeholder brand messaging.

Delivery and collection5.1. Commercial signage must be delivered to the relevant delivery

address at least three working days prior to the installation date.5.2. Banners should be individually wrapped and clearly labelled by the

manufacturer. The number and design of banners must be clearly marked on each box/bag.

5.3. Banners that require clips must have them attached.5.4. Instructions for complex banner sequencing must be provided. Any

costs associated with reinstalling banners as a result of incorrect or incomplete information will be charged to the hirer.

5.5. A form indicating the manufacturer’s specifications must be included with the banners to certify that they have been produced in accordance to the minimum standards outlined in PM NSW specifications.

5.6. Banners can be collected two working days after the specified removal date and should be collected no later than seven working days following the removal date.

5.7. PM NSW reserves the right to dispose of any banners not collected within seven days from the date banners are removed. The hirer will be responsible for any costs incurred by PM NSW in disposing of the banners.

5.8. The address and times for the delivery and collection of Pole and Pylon banners are:Universal Signage Solutions Unit 12 24 Anzac Ave Smeaton Grange NSW 2567 Phone: (02) 4659 7755 Deliveries are accepted Monday to Friday, 9am to 2pm (excluding public holidays).

4. TERMS AND CONDITIONS


6. Installation and removal6.1. Installation and removal will occur on weekdays. Additional costs

may be incurred for installation and removal of banners on weekends. Hirers will be informed of any additional fees that may apply on request and prior to installation.

6.2. Installation and removal is subject to weather and the number of banners scheduled to be installed. Hirers should allow for one day variance in the duration of their hire for the installation and removal of banners unless under extreme weather conditions.

6.3. Delivered banners that are not compliant with the specifications may require alterations at the hirer’s expense prior to installation.

6.4. Hirers will be charged for installation and removal in addition to hire. 6.5 Full fees for installation will be payable in the event that:

- Banners are delivered late- Banners do not comply with th specifications and cannotbe installed

7. Storage of property7.1. Banners and panels remain the property of the hirer. The hirer is

responsible for storing banners once they have been removed from the hire locations and must ensure that banners are stored in good condition if they are to be re-used.

7.2. The hirer is responsible for the cleaning of banners.

8. Terms of payment8.1. A confirmation deposit of 50 percent is required within 14 days

from the date on an approved quote. The balance must be paid in full seven days prior to the scheduled banner installation date.

8.2. Pylon and other banner hire for up to three months: full payment (including hire, installation and removal costs) payable a minimum of seven days prior to installation.

8.3. Pylon and other banner hire for more than three months: three months hire plus installation and removal costs payable a minimum of seven days prior to installation.

8.4. Failure to pay the deposit and/or balance will cancel the booking unless otherwise approved by PM NSW.

8.5. Hirers who fail to comply with the terms and conditions of payment will lose their booking.

8.6. Payment terms are subject to change.

9. Cancellation9.1. If a booking is cancelled by the hirer the following charges will apply:

a. Less than 60 days prior to the installation date: 25 per cent of the total fee quoted.

b. Less than seven days prior to the installation date: 100 per cent of the total fee quoted.

c. Cancellations that are made prior to approval and acceptance of the quote will not incur a cancellation charge.

9.2. PM NSW reserves the right to cancel bookings at any time due to unforeseen circumstances such as maintenance works. In such circumstances PM NSW will endeavour to honour the booking and work closely with the hirer to relocate banners to alternative locations.

9.3. Where payment has been received, money will be refunded at the following rates:a. Prior to installation: full refund for the hire, installation and

removal for affected banner poles.b. During the period of hire: pro rata refund for banner pole.

Installation and removal costs will still apply.

10. PM NSW esponsibilities10.1. Commercial signage will be monitored during the period of hire for

damage that may occur, either from adverse weather or vandalism, which may render a banner unsuitable or unsafe for display.

10.2. PM NSW will review banner artwork and design to check that it is consistent with PM NSW signage policies and that content is appropriate for public display. PM NSW will not be held responsible for any offensive, defamatory or insensitive advertising material or any infringement of intellectual property rights including patents and trademarks.

10.3. PM NSW will coordinate the installation and removal of banners.

demands or liability, whether direct or indirect, arising out of a claim for compensation by a third party against PM NSW for:a. banners containing material that is offensive, defamatory or

insensitiveb. banners infringing upon intellectual property rights including

patents and trademarks.

Glossary of termsPNSW: Property NSW. PM NSW: Place Management NSW.Banner: A piece of cloth bearing design location. Areas where banner poles are installed on land managed by PM NSW. Pole banner: Standard banner pole that holds a banner with dimensions up to 4500 mm x 1500 mm. Pylon banner: Four-sided, frameless light boxes attached to pylons under the expressway at the southern end of Cockle Bay.Pylon banner face: Each side of the light box is referred to as a banner face.Period of hire: Duration of time that banners are installed including dates for installation and removal.Hirer: Person or organisation who books banner poles managed by PM NSW.Hire: Use of PM NSW’s banners.Simple sequence: One design and colour for all banner locations booked during a period of hire.Complex sequence: More than one design and/or colour is produced to be displayed on banner locations during a period of hire.

Activities and events include: (within the precinct)

Corporate or private functions: events that are staged ‘invitation-only’ to a targeted audience, including international organisations, and may attract registration or entry fee to patrons.Movable/transitory events: events such as parades, rallies, and fun-runs, marches and street theatres.

Public events: events that are open to the public and free of any entry charge; for example, public markets, community events, festivals and performances.Fundraising for registered charities: events that are held for only publicly recognised and registered charities; e.g. annual Salvation Army Red Shield Appeal.I ndividual ceremonies: events held by individuals or organisations for events such as weddings, naming days, public openings.

Launches: product, exhibition, attraction or show promotions.

4. TERMS AND CONDITIONS


11. Indemnity11.1. The hirer indemnifies PM NSW against any losses, costs, expenses,

10

Thank you for taking the time to find out more about the many exciting advertising opportunities available in The Rocks and Darling Harbour.

Enquiries

Commercial Enterprise – Place Management NSW Property NSW PO Box N408Grosvenor Place NSW 1220Phone: (02) 9240 8500Email: [email protected]

darling harbour and the rocks commercial … · darling harbour and the rocks commercial signage...

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