darth vader doesn't live here anymore

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Darth Vader Doesn’t live here anymore

Yariv Zur, Shahar Man, Erez SobolMay 2015

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AdTech – $537bFinTech – $6b

Spending on IT

Enterprise – $3.7T

http://www.gartner.com/explore/metrics-and-tools/gms#/~/gms-for-2015-in-usd/enterprise-and-consumer-spending-on-information-technology

http://www.gartner.com/explore/metrics-and-tools/gms#/~/gms-for-2015-in-usd/enterprise-and-consumer-spending-on-information-technology

3

Ariba

$500B

Amazon

$116.4BeBay

$85.7B

Alibaba

$248B

Source: http://knowledge.ckgsb.edu.cn/2014/09/19/ecommerce/smackdown-alibaba-vs-amazon-vs-ebay/

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4Public

Attracting Billions in Acquisitions

$800

M

$475

M

$480

M

$966

M

$650

M

$955

M

$900

M

$300

M

$5,0

00M

$360

M

$450

M

2012 201404 06 08 10 120204 06 08 10 120204 06 08 10 1202

2013

$200

M$340

M


$966

$800

$735 $725

$634

$490

$410 $405 $400

$240 $230 $230 $210 $195 $165

The MNCs are here to playIsraeli ICT Companies’ Acquisitions by Acquiring Firm, 2012-2014

Sources: Dow Jones Venture; World Bank (Population); Wall Street Journal, 2013

M

MM M

M

M

M M M

M M M MM

M

$5,475 M +

Others: $1,000 M +

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Enterprise customers are not easy for a small, agile, startup.

http://gigaom.com/2013/09/01/last-week-on-research-smart-homes-and-the-internet-of-things/


When you think about Enterprise software...


Classic Transactional Screen


The World Is Changing…

Consumer user experience is the new standard for enterprise

applications …


UX Trends

ResponsiveAll sizes, devices, versions, channels

Simple1-1-3 (1 user, 1 use

case, 3 screens)

Instant Value

Low barrier to adoption

Role-based

De-compose into task-based experience

https://www.sapfioritrial.com/sap/hana/uis/clients/ushell-app/shells/fiori/FioriLaunchpad.html?helpset=trial&sap-client=001


When you think about

Connecting to

Enterprise software…


Proprietary Technology

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=CAODOlY6hNtY2M&tbnid=CWoAaR4RxO3S_M:&ved=0CAUQjRw&url=https://help.sap.com/saphelp_srm702/helpdata/en/4d/d391be8ab66524e10000000a42189b/content.htm&ei=BYyQU_gQyNLhBOTVgOgO&bvm=bv.68445247,d.bGE&psig=AFQjCNHsGqBNh9X7IphbWok00ztryvlDMQ&ust=1402068334539771


Standard Consumption Technology

Exp

erie

nces

DevicesWeb SocialEnterprise SoftwareCloud

SRM SCM ERPPLMCRM

System of Record BI

Analytics

Point to Point SolutionsIncrease Costs & Complexity

API Management

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=BKsu1vIu-0wiHM&tbnid=a663NKltZukSHM:&ved=0CAUQjRw&url=http://www.loginworks.com/technical-blogs/266-consuming-wcf-data-serviceodata-in-androidjava&ei=Y4yQU53hI-_44QSbtYHADw&bvm=bv.68445247,d.bGE&psig=AFQjCNEyHUSHsM8IfDRXzILQ8PGv9K2cHQ&ust=1402068435344156


Key technology trends Resonate stronger

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=D-iY0kOle-aueM&tbnid=mqWWIO5i4HoDnM:&ved=0CAUQjRw&url=http://www.modernworkers.com/services/social-media-management/&ei=m1GQU8K_DqTg4QTEjYGoDA&bvm=bv.68445247,d.bGE&psig=AFQjCNGdSYbaO7XuhbP_OoUaXFcAUyllEQ&ust=1402053351795733

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=g7XqnNBcUm_qGM&tbnid=EqbslarSdUUgpM:&ved=0CAUQjRw&url=http://www.squixa.com/blog/2013/09/12/what-do-you-mean-by-a-mobile-optimised-website/&ei=UlKQU4bIB8vP4QSd-oCQAg&bvm=bv.68445247,d.bGE&psig=AFQjCNFlRfafwhtTpcslN8oOjRwFFmP5KA&ust=1402053572160879

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=uC1l6ZRMo33r9M&tbnid=bYA1zUcymP-GgM:&ved=0CAUQjRw&url=http://www.grom.com/blog/sap-makes-major-cloud-push-with-hana/&ei=5lKQU9STGqWH4gT26oCYCw&bvm=bv.68445247,d.bGE&psig=AFQjCNEXtUyTVIM0ntniEbVb4vwCjjlg1A&ust=1402053673728803


Social Media Tracking into CRM leads

Travel and expense management services to businesses

Beer consumption analytics

http://weissbeerger.com/

http://techcrunch.com/tag/concur/


A bridge to enterprise customers


Partnering.

Corporate VC.

M&A.

21

Thank You

Thank You!Erez [email protected] Zur [email protected] [email protected]

sap.com/innovation-israel