darwine surfs up
DESCRIPTION
Profiteren van het netTRANSCRIPT
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exponentieel
verdubbelengroei op groei
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iedereenzijn eigendrukkerij
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het leeft!
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Seth GodinUNLEASHING
THE IDEAVIRUS
Kevin KellyOUT OF CONTROL
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spelregels
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we > me
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James SurowieckiTHE WISDOMOF CROWDS
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kwaliteit
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onafhankelijkheid
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samenwerken
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SAS
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Howard RheingoldCOOPERATION IN
BUSINESS
Robert AxelrodTHE EVOLUTION
OF COOPERATION
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web 2.0
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KouchnerIf you want to change something
forget the law and embrace politics.
don’t ask for permission first,ask for forgiveness later.
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maatschappelijkeveranderingen
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Malcolm GladwellTHE TIPPING POINT
Chris AndersonTHE LONG TAIL
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pro-sumenten
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ivoren torens
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de uitdaging
kennis makenkennis delen
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Motivatie
Kat uit de boom kijken“We weten het beter”
“Het is jouw probleem”
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Contrôle
Hoeveel hulpmiddelen heb je nodig om te motivereren?
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Online
Geen controle,geen dwang, geen niveauverschil...
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maak een vonk!
wanneer je nooit met kippenvelof met dichtgeknepen keel achterje computerscherm hebt gezeten,
ben je nog nooit echt online geweest
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Chip & Dan HeathMADE TO STICK
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Games?
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Games?
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Crowdsourcing
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k.i.s.s.
keep it simple,stupid!
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Steve KrugDON’T MAKE ME
THINK
Robert HoekmanDESIGNING THE
OBVIOUS
Barry SchwartzTHE PARADOX
OF CHOICE
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dus...
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STAP 1.
zoek binnen je doelgroepde meest gemotiveerden, de
meest actieven, de brede weg
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STAP 2.
leer hen heel goed kennen,word één van hen,
spreek hun taal
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STAP 3.
geef hen de middelenen de vrijheid
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STAP 4.
leer en verbeter:wees een goede tuinman
“go with the flow”
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