das netzwerk als plattform für collaboration...unified communications hardware footprint, power,...
TRANSCRIPT
1© 2008 Cisco Systems, Inc. All rights reserved. Cisco PublicBusiness Transformation 1008
Cisco Update 2009
Das Netzwerk als Plattform für Collaboration
2© 2008 Cisco Systems, Inc. All rights reserved. Cisco PublicBusiness Transformation 1008
Agenda
Collaboration Trends and Transitions
Cisco Collaboration Architecture & Strategy
Cisco Collaboration Launch 7.1
Live Demos
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Collaboration Trends & Transitions
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Technology Trends & Market Transitions
Mobility is a top priority
Video will become pervasive
Social networking at work
Server/client virtualization
SaaS & Hosted Solutions
Macro: Green, Globalization,
Intercompany Collaboration, etc.
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Culture TechnologyProcess
Collaboration is the Platform for Business
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The Network Is The Platform For Collaboration
Access PolicyPresence LocationSecurity Routing
Unified Communications
IP Telephony Contact Center Web & Audio Collaboration
Unified Messaging
TelePresence Video Conferencing
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Business Imperatives During Challenging Times
Boundaryless
Organization
Competitive
Differentiation
Customer
Intimacy
Employee
ProductivityCost
Reduction
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Mapping Collaboration Initiatives
To Business ImperativesBoundaryless
Organization
Competitive
Differentiation
Customer
Intimacy
Employee
Productivity
Cost
Reduction
Technology
TelePresence:$172M in travel savings in FY08
Telecommuting:$277M per year in employee time savings
Cisco SOAR:45% increase in specialist interactions w/ customers
Unified Comms:Acquisitions in 8 days vs. 45
iZone Wiki:
Collaborative
innovation
New $1B
businesses
Process
Collaborative
Support:
$4M in support
costs saved
through Mac
Wiki
Deal Approval
Process:
Increased
approver
productivity by
$27M/Year
User-Centered Design Process:Including customers in product design
Deal Approval
Process:
$137M Margin
Improvement
Collaborative
Prospecting w/
Resellers
Culture
Connected
Workplace:
$82M in real
estate
& cost savings
Promoting Employee Participation:C-Vision, Blogs, Ciscopedia, Directory
Cisco 3.0:1700 hours of customer interaction w/o travel
Collaborative
Leadership:
28 priorities per
year vs. one or
two
Inter-Company
Boards &
Councils
Source: Cisco IBSG, 2009
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Cisco CollaborationArchitecture & Business Value
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Employee Enterprise Network
Consumer
Application Delivery Model
Internet
Intranet
Public Network
The Current Landscape
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Employee
Consumer
Enterprise Network
Public Network
The Current Landscape
Application Delivery Model
Internet
Intranet
Ubiquity, Speed, Flexibility
“Web 2.0” style innovation platform
The “ilities”---security, reliability, scalability, availability, etc.
Intelligent services built into the network
12© 2008 Cisco Systems, Inc. All rights reserved. Cisco PublicBusiness Transformation 1008
Employee
Consumer
Enterprise Network
Public Network
The Best of Both Worlds
Application Delivery Model
Internet
Intranet
Ubiquity, Speed, Flexibility
“Web 2.0” style innovation platform
The “ilities”---security, reliability, scalability, availability, etc.
Intelligent services built into the network
Our Strategy: To bring together the pace of web-based innovations like WebEx and our proven strength in enterprise networking
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Collaborative Experiences
Policy
Applications & Mashups
Security
Web Services
On Premises(Cisco Intelligent Network)
DataSharing
Presence Routing& Queuing
IM & Chat
CustomData
Location BusinessApps
Other Services
Call Control
Voice File Mgmt
Video Directory & Identity
Email Data Services
HR Apps
Web Portals Custom Applications WebEx ConnectLOB Applications
On Demand(Cisco WebEx MediaTone Network)
Federation
Cisco Collaboration Architecture
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Customer
Premises
Equipment
(CPE)
Managed
CPE
Hosted
Communications
Solutions
Software
As A
Service
ON PREMISE ON DEMAND
Only Cisco can deliver customers choice
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CiscoCollaboration Strategy
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Cisco’s Five Phase Plan ForCollaboration and Unified Communications
Accelerate Transform Include Transcend
Extending UC across the business
Competitive advantage with UC
Extend UC to customers, partners
Boundary Free Communication
Legacy,TDM to IP
CostSavings
EmployeeProductivity
Business Transformation
Migrate
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Cisco Collaboration Strategy
Improved TCOUser Experience Open SystemsImproved TCOUser Experience Open Systems
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Cisco Collaboration Strategy
Improved TCOUser Experience Open SystemsImproved TCOUser Experience Open Systems
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Seamless Media Escalation:
IM – Voice – Video – Collaboration
Video Interoperability:
Any-to-any Collaboration
Consistent User Experience:
Across Devices and Clients
Session Transfer Across Devices:
Mobile – Phone – Video Endpoint
User Experience
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Cisco Collaboration Strategy
Improved TCOUser Experience Open SystemsUser Experience Open Systems
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Improved TCO
Operational Improvements
Management
Availability
Scalability
TCO savings
Hardware independence
Unified Communications
Hardware footprint, power, and cooling
UC capacity as needed
Dynamically move active servers
Deployment flexibility
Simpler installs, upgrades, backups with zero downtime
Same datacenter management tools as other applications
Driving towardsVirtualization ofUC Applications
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Cisco Collaboration Strategy
Improved TCOUser Experience Open SystemsImproved TCOUser Experience
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Cisco UnifiedApplication EnvironmentIBM
Microsoft
Web 2.0
Web 2.0
Leverage APIs
Open Systems
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Cisco Collaboration: Conclusions
Collaboration Architecture
Open, Flexible, Expandable
Breadth of Offering
Applications, Clients, Services
On-premise On-demand
Enterprise-grade
Experience, Integration and Support
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