d.a.t digital health network
DESCRIPTION
The D.A.T Digital Health Network is the best-in-class waiting room digital communication network specifically designed to reach highly-engaged patients. D.A.T offers direct-to consumer television programming in high-definition directly to the waiting rooms of subscribing physician offices across the United States. The Digital Health Network™ provides a large flat panel monitor professionally mounted on the waiting room wall.TRANSCRIPT
The D.A.T Digital Health Network
The D.A.T Digital Health Network
The D.A.T Digital Health Network is the best-in-class waiting room digital communication network specifically designed to reach highly-engaged patients. D.A.T offers direct-to consumer television programming in high-definition directly to the waiting rooms of subscribing physician offices across the United States. The Digital Health Network™ provides a large flat panel monitor professionally mounted on the waiting room wall.
DHN broadcasts the finest entertainment to waiting patients. Waiting rooms guarantee an engaged, attentive audience predisposed to be attentive to each office’s pertinent programming. Emotionally engaging content segments are interspersed with relevant direct-to- consumer advertising to reach a well-defined target audience. According to independent research (BKF Health Care Research), the presence of The Digital Health Network™ dramatically shortens perceived patient wait time, and helps improve their overall visit experience.
The D.A.T Digital Health Network
Programming
D.A.T airs its content on large flat panel HD monitors that displays messages that are relevant for each specific medical facility.
Programming is based on the demographic profile of the office, as provided, and is updated weekly. D.A.T airs a wide variety of channels, including Stress Free TV™, comprising the very best, specially chosen, CBS entertainment and educational content.
D.A.T also offers custom promotional segments for each individual office. The Digital Health Network heavily emphasizes entertainment and patient education, as research indicates that is what patients prefer.
Lucrative Audience
The D.A.T Digital Health Network Entertains and Engages.
According to Consumer Reports (January, 2007), the most prevalent complaint among patients was the excessive time spent in the waiting room. Patients are, in fact, impatient. Our content engages and distracts patients with an assortment of entertainment segments specially selected to alleviate the stresses of the waiting room.
The D.A.T Digital Health Network is the most powerful waiting room network today, reaching over 20,000,000 people per month.
Recent 2009* Surveys of a segment of our network—Care Television REPORTED ATTITUDE TOWARD THE NETWORK
92% Agree: Is a good thing for doctor’s offices to offer in the waiting area91% Agree: Helps to pass time spent in the waiting area88% Agree: Is a credible source for health education that I find useful67% Agree: CARE Media network enhances the patient-doctor relationship
*Audience measurement Arbitron survey conducted in CARE Media offices, April 2009.
High-Level Engagement: An Arbitron Study
• 94% of visitors notice the Digital Health Network• 95% think it’s a good thing for doctors’ offices• 93% think it helps to pass time in the waiting area• 95% feel it’s a credible source of health information• 66% say it enhances the patient-doctor relationship• 64% recalled at least one advertisement• 81% of women surveyed next shop at either a pharmacy, grocery store, or mall• 61% go shopping the same day as their office visit• Women surveyed had visited the same OB/GYN office an average of 3 times in the previous 3 months
Shopping Habits and Attitudes
*Audience measurement Arbitron survey conducted in CARE Media offices, April 2009.
Measured Uplift and Brand Awareness• An additional study was conducted for another segment of our
network. This segment identified a significant increase in sales uplift and brand awareness after a controlled market study was conducted on our Healium Network segment.
• Healium increased NRx volume and share for the brands of interest by up to 12%
• All test brands showed an increased market share relative to control
• For 3 out of the 4 brands tested, prescriber penetration increased in test Vs. control by up to +4.3%
• ROI’s exceeded expectations in all cases, despite a lack of practice targeting
Over 20,000 screens in more than 15,000 locations nationwide, reaching over 20m people per month.
Targetability. Flexibility.
Each screen on D.A.T Digital Medical Network™ is fully addressable, enabling a marketer to target specific regions, cities, and medical specialties.
D.A.T will assist you in building a smart, effective, and powerful campaign with Entourage—our comprehensive audience hyper-targeting tool. We will deliver your message to your specific market. Campaigns are optimized to improve ROI, providing each campaign detailed reports and tiers of accountability.
Engage your audience today.
Steve RobertsPresident & CEO
Mobile: 415-407-9228 Fax: 415-835-5050
Nikos AcunaDirector of MarketingMobile: 415.309.4611
Fax: [email protected]
Digital Advertising Technologies, Inc.3 Embarcadero CenterSuite 1120 San Francisco, CA 94111www.DigitalAdTech.com
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