data 101: telling our story by the numbers

Data 101: Telling Our Story by the Numbers

Greg Crawford, BADirector, Vital Statistics Data Analysis

Public Health InformaticsBureau of Epidemiology and Public Health Informatics

Kansas Department of Health and EnvironmentJune 18, 2013 1:00 PM

Our Mission: To protect and improve the health and environment of all Kansans.

Objectives

• You will be able to re-use the tools learned in MLC-3, CHA, & CHIP

• You will be able to apply techniques for good story telling and information presentation

• You will be able to identify the domain areas crucial to communications process


Essential Services Functions

Domains 3, 4, & 5• Inform, educate, and empower

people about health issues• Mobilize community

partnerships to identify and solve health problems

• Develop policies and plans that support individual and community health efforts


Lessons Learned – San Diego

Planning: • Create PH Accreditation champions across HHSA to

support accreditation as an agency wide effort • Ensure all sectors are engaged

Beta Test:• Governance• Need communication

strategy in place to engage employees and community

• Building teams based on strength-based management


MCOsHome Health

Parks

Economic Development

Mass Transit

Employers

Nursing Homes

Mental Health

Drug Treatment

Civic GroupsCHCs

Laboratories

HospitalsEMS

Community Centers

Doctors

Health Department

Local Public Health System

Faith Organizations

Philanthropist

Elected Officials

Tribal Health

Schools

Police

Fire

Corrections

Environmental Health

Source: NACCHO


CHA-CHIP to Communication


Foundation Already Exists

CHA → CHIP → Accreditation = Audience Partners → Champions → Re-engage Review Improvement and Strategic Plans Identify elements that absorb the public Develop communications plan

Identify key communication target(s) Identify the key data

Implement communications plan Develop a story Write the story Tell the story


Communications Campaign Assess why Identify message(s) Coordinate with agency communications Identify the tools to be used Assemble your team Calendar your messages Monitor the progress & Evaluate

Nothing happens in a vacuum!!


Make the PDSA cycle work for you

• Tie back to the CHA/CHIP “process”

• Incorporate the Rapid Cycle improvement

• Don’t over extend• Be ready to re-assess

the best story.


But What About the Numbers?

• Keep it simple• Be prepared to go into explanations• Save complex discussions for special sessions• Focus on one item at time• Make your data visual• Sub-points should be talking points not clutter


Presentation Methods

• Paragraph• Tables• Charts• Maps


Paragraph


Tables

Motor Vehicle Deaths, 2011

Age Group Count

Under 15 6

Age 15 - 24 20

Age 25 – 44 27

Age 45 – 65 19

Age 65 & Up 10

Total 82


Charts


Maps


Presentation Principles

• Audience• Purpose• Clarity• Medium


Design Considerations

• Relevance• Ink to data ratio• Color association• Color recognition• Format


Elements to storytelling

• Protagonist goal ?• Is protagonist in a world people can visualize• Can audience identify with situation• Is there straight-line pursuit of goal• Are there twists that make story memorable• Does it elicit an emotional response• Is the meaning crystal clear


Social Media Assess why Identify message(s) Coordinate with agency communications Identify the tools to be used Identify internal staffing Calendar your messages Monitor the progress & evaluate


Tools to Try

• SlideShare/Prezi• YouTube• Facebook• Twitter


Avoid mistakes• 1. Hand the keys to someone not ready to drive• 2. Fire the person in charge of social media• 3. Confuse a reply with a direct message on Twitter• 4. Commit rank insensitivity• 5. Fail to understand corporate confidentiality• 6. Ask for potentially hostile users to chime in• 7. Get political• 8. Fail to understand the mechanics of social media• 9. Neglect social media security


Group Exercise


Take Home Points

• Use the skills from CHA/CHIP “process”• Incorporate Rapid Cycle improvement PDSA• Don’t over extend yourself• Be ready to re-assess the best story.


Questions

www.kdheks.gov


Resources/ReferencesPublic Health Accreditation County of San Diego HHSA’s Experience. County of San Diego Health and Human Services Agency http://www.cdph.ca.gov/data/informatics/Documents/AugSummitBota.pptHow to Get Started in Social Media. Greg Crawford. Kansas Department of Health and Environment. National Association for Public Health Statistics and Information Systems, Annual Conference. June 5, 2013.Social Marketing Basics. North Carolina Public Health. http://publichealth.nc.gov/employees/PDF/socialMarketing/SocialMarketingBasics-3-09.pdf How can we Help You: Resources in DPH. North Carolina Public Health. http://publichealth.nc.gov/employees/PDF/socialMarketing/SM-MatrixTeam-WhatWeCanDoForYou-7-10.pdfBest Practices in Statistical Presentation Department for Communities and Local Government, UK. http://www.neighbourhood.statistics.gov.uk/HTMLDocs/images/Best%20Practice%20in%20Statistical%20Presentation%20v5_tcm97-51121.pdf CDC Clear Communication Index Score Sheet. U.S. Centers for Disease Control and Prevention. http://www.cdc.gov/healthcommunication/ClearCommunicationIndex/ Developing a Plan for Getting Community Health and Development Issues on the Local Agenda. KU Community Toolbox. http://ctb.ku.edu/en/tablecontents/sub_section_main_1025.aspx Baker County (FL) Community Health Improvement Plan 2012 – 2016. http://healthybaker.org/Baker+CHD+CHIP+2012.pdf

http://www.cdph.ca.gov/data/informatics/Documents/AugSummitBota.ppt



http://publichealth.nc.gov/employees/PDF/socialMarketing/SocialMarketingBasics-3-09.pdf



http://publichealth.nc.gov/employees/PDF/socialMarketing/SM-MatrixTeam-WhatWeCanDoForYou-7-10.pdf



http://www.neighbourhood.statistics.gov.uk/HTMLDocs/images/Best%20Practice%20in%20Statistical%20Presentation%20v5_tcm97-51121.pdf



http://www.cdc.gov/healthcommunication/ClearCommunicationIndex/

http://www.cdc.gov/healthcommunication/ClearCommunicationIndex/

http://ctb.ku.edu/en/tablecontents/sub_section_main_1025.aspx

http://ctb.ku.edu/en/tablecontents/sub_section_main_1025.aspx

http://healthybaker.org/Baker+CHD+CHIP+2012.pdf

http://healthybaker.org/Baker+CHD+CHIP+2012.pdf


CDC Clear Communication Index Score Sheet

Tool: http://www.cdc.gov/healthcommunication/ClearCommunicationIndex/FillableFormMay2013.pdf

User Guide: http://www.cdc.gov/healthcommunication/ClearCommunicationIndex/ClearCommunicationUserGuideMay2013.pdf

http://www.cdc.gov/healthcommunication/ClearCommunicationIndex/FillableFormMay2013.pdf




http://www.cdc.gov/healthcommunication/ClearCommunicationIndex/ClearCommunicationUserGuideMay2013.pdf





CDC Communication Score Sheet


Social Media Resources


Presentation Advice


Storytelling