S

DATA INTERPRETATION ON QUESTIONNAIRE OF

MARKET POTENTIAL STUDY OF KOTLER INSURANCE

1 to 4 4 to 8 8 to 12 12 to 16 16 above

Series1 0 22 14 0 0

2.5

7.5

12.5

17.5

22.5

Axis Title

1. How many members are there in your family:

2. Number of dependent family members:

_x0006_1 to 2

_x0006_2 to 4

_x0006_4 to 6

_x0006_6 to 8

_x000b_more than 8

3. In which would you like to invest?

30%

10%13%19%

29%

fixed depositpost officemutual fundshare buyinginsurance policy

4. Which sector would you prefer?

public private0

5

10

15

20

25

13

23

Series1

5. Do you have any insurance policy?

50%

25%

5%

18% 2%

life insurancevehicle insurancepension planmedi claimany other

6. Do you have any insurance Policy in the following

companies?

52%

8%2%

8%

6%

23%

lictata-aigbirla sun lifeicicimax new york lifeany other

7. Which type of policy do you prefer?

50%

25%

5%

18% 2%

life insurancevehicle insurancepension planmedi claimany other

8. What is the mode of payment of premium?

60%

13%

28%

online paymenthand to hand cashthrough agentsthrough advisors

9. Would you like to have a consolidated insurance policy that will

cover all the risks?

yes 86%

no14%