Help Wanted

Spending on data analytics is trending up, and for good reason. Here are four stats that support the need for more talent.

70% CMOs who say their

company has no formal evaluation of marketing analytics

quality. 100% Professors who have

training and experience in

advanced research and analytics.

64% Executives who rate

professors as better than company at doing

advanced research & analyses.

58% Organizations with no quantitative proof of marketing spending impact on business.

Despite its value, analytics use is still haphazard, driven in part by poor access to talent. Professors fill an important void.

Data Analytics Expertise

83%  Increase in budget

for marketing analytics in next 3

years.

87%  Managers who say their company needs to use more analytics to make

better decisions.

50%  Managers who say

analytics has helped their

company innovate. 10%  ROI improvement

by combining better decision processes and

analytics.

0  

1  

2  

3  

4  

5  

%  of  E

xecu0ves  –  Very  Va

luable  

Marke0ng  Topic  Areas  

The Value of OutsideMarketing Expertise

Outside analytics expertise is valuable to many marketing areas and challenges.

Mkt Analysis

Forecasting

Innovation

Pricing

To get advanced research and analytics capabilities for your marketing challenges, visit www.LIFTPhD.com or call 1-844-LIFTPhD

The  Value  of  Outside  Marke:ng  Exper:se  

90%

80%

70%

60%

50%

40%

SOURCES: 1. LIFT PhD research, February 2014; 2. http://www.mckinsey.com/insights/strategy/the_case_for_behavioral_strategy, accessed January 16, 2015); 3. www.cmosurvey.org/results/, accessed February 18, 2015; 4. Sloan Management Review – Raising the Bar with Analytics (Winter 2014);.