Insight Centre for Data Analytics 1

Data Analytics Opportunities: ICT in Agriculture

Prof. Mark Keane Computer Science & Insight, University College Dublin

Insight: Centre for Data Analytics

Insight Centre for Data Analytics 3

370 + Researchers

138 Research Grant Awards

40 + Contracted Industry Partners

44 PhD and 16 Masters graduates

663 scientific papers

37 licence agreements

Additional €22m leveraged funding

442 school engagements

320+ collaborations over 35 countries

Insight: Since 2013... €88M

Insight Centre for Data Analytics 4

Industry Partnerships: Examples

On Being Sceptical: About ICT

• People make BIG claims… • But... • Pays to be sceptical about claims • Change in ICT is very unpredictable • Often, its the small changes that matter

Opportunities ?

Symbolics ‘Workstation’ $64k ‘Workstation’; £100k p. a.

Since 1986…

ICT in Ag…What?

My View?

Some Home Truths: On ICT Breakthroughs…

• Big Leaps in ICT are: • Highly unpredictable • Value is not always apparent • Speed of adoption is uncertain

Big Leaps..

Value Proposition

Gradual Uptake

• Big Leaps often come from : • small leaps with existing tech • …that realize some new value • …emerging after-the-fact • …from a system-wide view

Small Leaps..

What Device?

After-the-Fact

Back To Basics: On Opportunities in ICT

• Realistic Vision of Opportunities • Understanding the small changes • Recognising value in the these • Finding value in system-wide view

• Opportunities will Emerge from: • Innovating new business models • From data-sharing to data-valuing • Continuously review the system

Take Home Message

The Farm-Level

The Farm-Level

soil grass

DNA motion app-log paper

Farm-Level Systems

soil grass

DNA motion app-log paper

Enough Data to Eventually Call it Big!

But, who pays…

Wider System...

New System...

New Wider System...

predictive modeling

shared data

recommendations

New Wider System...

Value from Data Value from Data

• Realistic Vision of Opportunities • Understanding the small changes • Recognising value in the these • Finding value in system-wide view

• Opportunities will Emerge from: • Innovating new business models • From data-sharing to data-valuing • Continuously review the system

Take Home Message

The Wider System...

FARM FACTORY CONSUMER

Regulatory Environment

Natural Environment

FARM FACTORY CONSUMER

The Whole System...

Regulatory Environment

Natural Environment

FARM FACTORY CONSUMER

Environment Sources

Regulatory Environment

Natural Environment

FARM FACTORY CONSUMER

Consumer Sources

Take Home Message

• Realistic Vision of Opportunities • Understanding the small changes • Recognising value in the these • Finding value in system-wide view

• Opportunities Will Emerge from: • Innovating new business models • From data-sharing to data-valuing • Continuously review the system

The End