data and techniques of analysis in the study of the second republic electoral campaigns
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Data and techniques of analysis in the study of the Second Republic electoral campaigns (1994-2008). An example : frequency in the use of the main communication media [ Cristadoro , 2007]. The question - PowerPoint PPT PresentationTRANSCRIPT
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1Cristina Chianale
Data and techniques of analysis in the study of
the Second Republic electoral campaigns
(1994-2008)
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An example: frequency in the use
of the main communication media [Cristadoro, 2007]
The questionPrincipalmente, lei da dove ha ricevuto le sue informazioni sulla politica?
Methods• Two-waves survey addressed to a national panel (quantitative analysis)• Focus groups and in-depth interviews (qualitative analysis)
ResultsThe first three communication media (2006): 1) National television news2) Non-sports newspapers 3) Radio programs
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3Cristina Chianale
Climate of opinion Media offer
Public opinion
Characteristics of the
electorate
The II Republic electoral campaigns
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Internet use
Themes, issues and
events
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Climate of opinion
Characteristics of the
electoratePublic opinion
Media offer Public and
media agenda
Political Tv shows
The relation beetwen news
and vote
“Winner” indicator
Tv space
The vote choice
Abstentionism Tv preferences
and vote
Electorate socio-
demographic profile
Communicatio
n media Mobilization and loyalty
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5Cristina Chianale
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Abstentionism
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7Cristina Chianale
Abstentionism analysis techniques (elections 1994-1996-2001)
[Osservatorio sull’astensionismo elettorale dell’Istituto Cattaneo]
Section minutes
• The sample N=100
Problems and solutions
• Social vs. political dimension
Purposes
• 4 goals
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8Cristina Chianale
Section minutes
• The sample N=100
Problems and solutions
• Social vs. political dimension
Purposes
• 4goals
Same sample: name, surname, age, gender, education, profession
Vote: YES NO
Abstentionism analysis techniques (elections 1994-1996-2001)
[Osservatorio sull’astensionismo elettorale dell’Istituto Cattaneo]
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9Cristina Chianale
Section minutes
• The sample N=100
Problems and solutions
• Social vs. political dimension
Purposes
• 4 goals
• Problems: reluctance in declaring the non vote difficulties in contacting people due to their social marginality
• Solutions: sample of voters N=542 non voters N=520 Same gender, age, residence area, town dimension
Abstentionism analysis techniques (elections 1994-1996-2001)
[Osservatorio sull’astensionismo elettorale dell’Istituto Cattaneo]
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10Cristina Chianale
Section minutes
• The sample N=100
Problems and solutions
• Social vs. political dimension
Purposes
• 4 goals
• Participation• Interest in politics• Non-vote motivation• Political efficacy
Abstentionism analysis techniques (elections 1994-1996-2001)
[Osservatorio sull’astensionismo elettorale dell’Istituto Cattaneo]
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Participation:Wide range of active actions and non-active participatory actions
Interest in politicsKnowledge level of some institutional figures and information level
Non-vote motivationPuò dirmi qual è il motivo per cui non è andato a votare?+ “hot” and “cold” motivations
Political efficacy4 types of electors: “alienati”, “ostili”, “acquiescenti”, “attivi”
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Limits Methodologically “poor” research
• scarcely cumulative
• scarcely explicited
(sometimes) complete methodological appendices
vs. (often)
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Cristina Chianale
Thank you