data appending strategies to supercharge your list and raise more money - bridge conference 2009 dc
TRANSCRIPT
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Data Appending Strategies to Enhance Your List and
Raise More Money
Jocelyn Harmon and Catherine AlgeriTriplex Interactive
www.emailforimpact.com
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Agenda: To turn you into a
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The Problem:Your donors are different!
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Your goal
Determine your donors’ true motivation for connectingto your cause.
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Sans crystal ball…
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You need data!
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A true story…
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Haven’t we seen these folks before?
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The Solution
Append demographic data–Hunting licenses–Fishing licenses
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Another true story…
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The Problem:Their donors are different too!
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The Solution
Append demographic data- Dog owner
Increase in response and gift!
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What is a data append?
Adding a point of information to your existing house file.
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Different Data Elements
• Lifestyle data – dog vs. cat owner, interest in travel, etc.
• Demographic data – age and wealth
• Marketing data – email, phone, social
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Uses of Demographic Data Find prospects for Planned Giving
How?Append Age,
Wealth,Home Value,Presence of Children
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Marketing/Fundraising Data
Phone, Email and Social Data Appends
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Phone appends
What? Why?Convert new
activists into donors
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Email Appends
What? Why?Engage in multi-
channel marketingMake your marketing
cost-effectiveSave the environmentBecause that is how
some of your donors want to communicate with you.
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Story #3…
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The opportunity
Save $ on their renewal campaign.
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The Solution
Move it online!E-renewals became such a success
they catalyzed an investment in online fundraising.
We helped them find an additional 12,000 emails for existing members.
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Social Data Appending
What? Why?Validate the need for a
social media programFind out where you
stakeholders “live” online.
Get in front of your donors’ friends.
One client increased their Facebook followers 500%.
*Think communications vs. fundraising.
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Sell it to your boss!Drum roll please…
Data appending can help you:• Identify the best prospects for planned
giving and major gifts.• Communicate with donors via their
preferred channels of communication.• Find new donors, advocates and
members• Segment your campaigns.• Raise more $
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Contact us!
Catherine AlgeriSenior Account Director, Triplex Interactive, Email: [email protected]: @catherinealgeri202-973-5408
Jocelyn Harmon, Director of Business Development, Triplex InteractiveEmail: [email protected]: @jocelynharmon202-973-5410