data center management: where brain meet braun

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1 This presentation was given during the Spring, 2012 Data Center World Conference and Expo. Contents contained are owned by AFCOM and Data Center World and can only be reused with the express permission of ACOM. Questions or for permission contact: [email protected] . Interested in data center management? Learn about the data center management sessions offered at the upcoming Fall 2012 Data Center World Conference at: www.datacenterworld.com .

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This presentation was given during the Spring, 2012 Data Center World Conference and Expo. Contents contained are owned by AFCOM and Data Center World and can only be reused with the express permission of ACOM. Questions or for permission contact: [email protected].

Interested in data center management?

Learn about the data center management sessions offered at the upcoming Fall 2012 Data Center World Conference at:

www.datacenterworld.com.

Data Center Infrastructure Management – Where Brain Meets BrawnMichael Tresh, Schneider Electric

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Agenda

The 3 P’s - Popular Problems in Data Centers

Immovable Objects Vs Unstoppable Forces

The Brains and Braun of DCIM today

Beyond 2012

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Immovable Objects Vs Unstoppable Forces

●Growing Power Demand and Complexity of IT requirements●Data Center Operations Personnel●Something has to give…

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Power challenges continue to grow

● Power usage #1 issue for most large-company IT execs over the next 2-4 years

● Physical infrastructure (power, cooling) costs will equal, and then surpass IT equipment costs

● Physical infrastructure is becoming more intelligent and living on networks

● Existing NMS, EMS and BMS packages don’t address the supporting physical infrastructure

Source: Uptime Institute and The 451 Group

Small Medium Large X-Large

IT Load <160 kW 160-800 kW 800-2,500 kW >2,500 kW

# of Servers 250 250-1,300 1,300-4,000 >4,000

# of Racks <40 40-200 200-800 >800

Market conditions are perfect for introducing next generation management tools to effectively manage the Data Center.

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Energy costs outstripping IT costs

Source: IDC, Worldwide Server Energy Expense 2009–2013 Forecast (12/09)

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People are the DifferenceThe right tools and information make people productive

Facilities

Energy Delivery

• Hot aisle containment

• Cold aisle containment

• Clean Power

• Hot Spots

CIOBusiness Effectiveness

• ROI

• SLA

• Fiduciary responsibility

• Metrics

ITUtilization andApplications Uptime

• Server refresh

• Consolidation

• Virtualization

• Utilization management

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Infrastructure Performance Measuring Data Center Efficiency

●Current metrics include efficiency measurement but don’t consider true impact to business

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PUE becoming the de facto standard(s) for measuring data center efficiency butNot the end-all-be-allFluctuations can be a good thing, reducing total energy consumption may cause your PUE to increase or decrease More sophisticated analysis of IT and Infrastructure is required to account for IT to Business efficiency

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Performance driven virtualization

•Capture the all the costs when making a virtualization decision. •Know how power, cooling and IT impact your decision

•The multipliers are substantial•Know that the destination can handle the load.•Optimizing the DC means consolidation, reduction and improvement

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Without insight into utilization and power consumption, optimizing IT to drive business

value is impossible

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Data Centre Infrastructure Management (DCIM)

Monitoring, Measuring and Alerting

• Centralised monitoring

• Customisable alerting

• Reporting and trending

Decision Support and Information Management

• Asset management●Inventory

• Planning●Scenario Analysis, Master plans

• Change and Configuration management●Execution of plans

• Capacity and Energy management●Maximising capacity and energy optimisation

Management and Control

• Automated management and control

• Fault-tolerant (fail-over)

Software Services

• Installation, Commissioning, Educational, Entitlement etc.

• Project management and Customisation

Data center infrastructure management (DCIM) is the integration of (IT) and facilities management disciplines to centralize monitoring, management and intelligent capacity planning of a data center’s critical systems and increase availability.

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Benefits of DCIM

●Baseline, plan and intelligently manage capacity-- space, power, cooling

●Drive energy efficiency initiatives●Use virtualization effectively●Optimize critical infrastructure, improve uptime●Reduce costs through effective utilization of infrastructure●Streamline data center operations, implement best

practices●Deliver performance metrics

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Trends in Data Center Management Convergence of Metrics

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Market Trends What’s Being Said About DCIM?

●“DCIM market is estimated to be worth $240m in 2011, growing to $1.2 bn in 2016.” Quote from 451 Group, Tier1 Research, 2011

●“Data Center Infrastructure Management (DCIM) is truly one of the only areas, where facilities and IT meet to think about the business’ backbone in a tactical and strategic manner.” Quote from IDC, 2010

●“Inhibitors to the DCIM adoption are cost, functionality issues, the difficulty of creating and maintaining asset databases, and commitment to simple in-house tools.” Quote from 451 Group, Tier1 Research, 2011

●“Energy savings from well-managed data centers can reduce operating expenses by as much as 20%.” Quote from Gartner 2010

●“Widespread belief among data center operators that it is possible to manage data centers without physical infrastructure management tools.” APC By Schneider Electric, White Paper 1-7, 2011

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Questions?

Michael Tresh

Schneider Electric - StruxureWare Operations Product Team

[email protected]

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This presentation was given during the Spring, 2012 Data Center World Conference and Expo. Contents contained are owned by AFCOM and Data Center World and can only be reused with the express permission of ACOM. Questions or for permission contact: [email protected].

Interested in data center management?

Learn about the data center management sessions offered at the upcoming Fall 2012 Data Center World Conference at:

www.datacenterworld.com.