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presents the

Full participation at the Forum corresponds to 4 CPD units

Data CollectionData ManagementData ProtectionData AnalyticsBusiness Intelligence

BROCHURE#dataforumcy

Thursday, 5 March 2020Hilton Nicosia (formerly Hilton Park)

Main Sponsor

SponsorsOrganiser Communication Sponsors Conference Experience Sponsor

Data today is collected more than ever before in human history. Data is a massively valuable asset for businesses, and the way it is managed becomes more crucial with every new year. Data is invaluable, since it offers potential insights into key areas of customer experience and business operations. Otherwise a company could be in serious trouble. So, a good data management system is essential in order to increase sales and expand a business. Also essential is ensuring data privacy and data protection in compliance with corporate policies as well as regulations such as GDPR. Thus, data management is not a simple task.

The 3rd Data Management Forum is expected to have an attendance of approximately 250+ individuals and it is addressed to all professionals working with managing data as a strategic asset in today’s digital economy, such as: Chief Data Officers, CEOs, Chief Financial Officers, Chief Operating Officers, Chief Executive Officers, HR Managers, Marketing Managers, Financial Managers and other senior executives from companies from the following:

• Banks and other financial institutions • Insurance companies • Accounting, audit and tax firms • Law firms • Investment firms • Fiduciary Service firms • Advisory / consultancy firms • Wealth Management firms• Trust service providers • Company formation and administration firms • Hospitals, clinics and private physicians • Universities and higher education institutions • Schools and private tuition centers • Retailers • Logistics companies • Relevant governmental bodies and regulatory

authorities

The 3rd Data Management Forum aims to present the latest international trends and developments in the area of Data Management within companies. It aspires to be a springboard and a platform for discussion focused on data and how it can be transformed into measurable value for every company. The Forum is addressed to Chief Data Officers, CEOs, Chief Financial Officers, Chief Operating Officers, Managing Directors, Marketing and HR Directors, CFOs and other senior officials of businesses active in all sectors of the economy.

Introduction

Target Audience

The Forum

Event Details

Thursday, 5 March 2020, 08:30 – 14:00

Hilton Nicosia (formerly Hilton Park)

The event will be conducted in English

Full participation at the Forum corresponds to 4 CPD units.

ANYTIME, ANYWHERE, ON ANY DEVICE

Your attendance at the 3rd Data Management Forumentitles you to one year’s free access to the digital edition of GOLD magazine.

Following your participation at the event, you will be contacted by IMH with details of how to take advantage of this special offer.

digital edition

Be informed, inspired and entertained Go behind the scenes, see videos & extra photos

1 year free access to the

3rd Data Management Forum

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Programme (1st Announcement)

08:30-09:15 Registration

09:15-09:25 Introduction by the Chairman of the Forum George Z. Georgiou, Managing Partner, George Z. Georgiou & Associates LLC

09:25-09:35 Welcome Address Irene Loizidou Nikolaidou, Commissioner for Personal Data Protection Cyprus*

09:35-09:55 Actionability with DataCollecting the right data requires first understanding what kind of actions we need to achieve from it. Learn some funda-mental best practices on data collection as it pertains to actionability. We will cover how Google utilizes automation to bring greater actionability in data. Improving ad relevance, efficiency and ultimately user lives. Matz Lukmani, Industry Manager, Google Inc, UK

09:55-10:15 Data management: Why is it so important? Data management involves collecting, storing, organizing, protecting, verifying, and processing essential data and making

it available to your organization. It is important for knowing and understanding your customer, saving money and time, and thus, growing your organization.

• What kind of data is managed via data management? • Benefits of good data management • Data management risks and challenges • Data management best practices • Data governance, data quality and MDM (Master Data Management) • Data modeling techniques and methodologies • Modern Data Management Approach: Case studies about how some large companies have adopted a modern data

management approach. • Modeling Data Systems: Process and methodologies. Rob Howes, Founder at Big Data and Analytics, Linkedin, UK*

10:15-10:35 Data management strategy, a key factor for being more competitive – using your brain and not your guts!Understanding how data management strategy will lead to increased competiveness is a key success factor in this digital era. Many companies invest in digitalization, only a minority think they succeed getting increased business value. Learn why you become more competitive when mastering data on strategic level. We will go through pragmatic examples on different types of strategies and how they can impact your business. Finally, you will be shown most important areas to start with, how to start or how to take next steps.

Tobias Nilsson, Director Consulting Services, CGI Scandinavia, Business Consulting, Sweden

10:35-10:55 Big Data in the Banking Industry: Advantages and Challenges Banks have enormous amounts of customer data and banking is probably the most data-intensive sector in the global

economy. Yet, due to their silo, product-oriented organisations are not very good in utilizing these rich datasets. Due to increasing and changing customer expectations and the increased competition of Fintech players, banks should leverage their datasets to maximize customer understanding and gain a competitive advantage.

• The benefits and challenges of big data in banking • Examples of how Banks are Leveraging Big Data Analytics • The Challenge of Big Data Mining on Legacy Systems • The concerns of customers on the state of data privacy • The Future of Big Data in Banking Niresh Rajah, Head of Regulatory Change, Data Governance & Controls Automation, Barclays, UK

TOBIAS NILSSONCGI, Sweden

MATZ LUKMANIGoogle Inc,

UK

NIRESH RAJAHBarclays, UK

*invited

CHAIRMAN

GEORGE Z. GEORGIOUGeorge Z. Georgiou & Associates LLC

3rd Data Management Forum

10:55-11:15 Driving growth through better identifying consumer trends and profitability In today’s growing digital environments building a customer profile is a necessity for the organization to be “kept in the

game”. The “playground” has expanded and our customers have more opportunities than before. • MDM as the core basis of a data driven organisation • The customer Journey – customer aspect and Behind the scenes • Personalisation / Analytical models / Forecasting Yaniv Naor, Senior Manager Master Data Management & Digital Transformation Strategist (business lead), Hugo

Boss, Germany

11:15-11:25 Questions & Answers

11:25-12:05 Networking Coffee Break

12:05-12:25 Big Data: The secret weapon behind loyalty programs Nowadays, all the big companies use loyalty programs in order to keep their customers loyal, but also satisfied, before they

even know it. Learn how Retailers use Data Analytics to Revitalize Customer Loyalty Programs and keep their customers happy. • Different types of loyalty programs • How Big Data Is Driving Loyalty Program Revenue? • Examples of Loyalty programs: How (Tesco) is using big data to keep customers loyal?

12:25-12:45 Psychographic targeting in the era of Big DataThe Big Five personality test, used to describe personality characteristics of people, has been around since the 1960’s but the biggest problem for researchers has always been lack of people willing to fill out the dedicated questionnaire. Today, users of platforms such as Facebook essentially fill out Big Five questionnaires with every interaction with the platform. The talk will address cases where such continuous streams of data has created fantastic environment for development and usage of custom-made content, but also for influencing the public discourse and influence people’s decisions.

Dr. Pawel Rzeszucinski, Chief Data Scientist, Codewise, Poland

12:45-13:05 Data Protection and Security The importance of data protection increases as the amount of data created and stored continues to grow at unprecedented

rates. So how is data and especially sensitive data protected in the digitalized world? • GDPR enforcement in the EU Member States • Confidentiality rules for electronic communications data • Data protection and artificial intelligence • The present and the future of international data transfers • Security measures for the protection of personal data • Processing personal data in the online environment Dr. Xenofon Kontargyris, LL.M., Data Protection Manager, Olympus Europa SE & Co. KG, Germany*

13:05-13:25 First year of implementing Data Governance at the LEGO Group An introduction to how the LEGO Group does Data Governance, and a talk about challenges, best practises and what we

have learned implementing Data Governance at the LEGO Group. Henrik Overballe, Product Owner for Data Governance, The LEGO Group, Denmark

13:25-13:40 The decisions taken so far and the penalties imposed while monitoring the implementation of GDPR and other laws for personal data protection

Polina Christodoulou, Senior Lawyer – Head of GDPR Department, George Z. Georgiou & Associates LLC

13:40-13:50 Questions and Answers

13:50-14:00 Concluding Remarks by the Chairman of the Forum George Z. Georgiou, Managing Partner, George Z. Georgiou & Associates LLC

14:00 End of Forum - Networking Cocktail

DR. PAWEL RZESZUCINSKCodewise, Poland

HENRIK OVERBALLEThe LEGO Group, Denmark

POLINA CHRISTODOULOUGeorge Z. Georgiou & Associates LLC

*invited

YANIV NAORHugo Boss, Germany

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Speakers

George Z. Georgiou, Managing Partner, George Z. Georgiou & Associates LLCGeorge Z. Georgiou is the Managing Partner at George Z. Georgiou & Associates LLC, a full-service law firm based in Cyprus. He is also an Associate Tenant of Littleton Chambers, London. He graduated in Law from Bristol University, UK and was called to the Bar of England & Wales (Inner Temple) and the Cyprus Bar. He is the Board Member for Cyprus at the European Employment Lawyers Association (EELA), a RICS member, a CYHRMA member, an IBA member and a GALA member. George is also a mediator and arbitrator and he is a member at the London Court of International Arbitration (LCIA), the Chartered Institute of Arbitrators (CIArb), the International Chamber of Commerce (ICC) and the Cyprus Arbitration and Mediation Centre. He is top ranked in Legal 500, Chambers and Who’s Who Legal in the areas of Employment & Pensions, Dispute Resolution, Arbitration and Real Estate & Construction.

Matz Lukmani, Industry Manager, Google Inc, UKMatz Lukmani (EMEA Product Lead, Attribution & Measurement) based in London (UK) has been with google for +4 years working on products like Google Analytics 360, AdWords, Attribution 360 and Firebase Analytics. He currently leads Attribution offerings within Google Ads, Search Ads 360 and Google Attribution in EMEA.He has worked over 9 years in USA at various Analytics leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC to name a few. He offers analytics consulting services in the field of web-analytics, predictive analytics and advanced text mining across a wide group of industries.

Tobias Nilsson, Director Consulting Services, CGI Scandinavia, Business Consulting, SwedenTobias Nilsson has a background within logistics, gaming and event industry but has since 2005 focused on data- and information management. Tobias is seen as an expert on the subject of data management in Scandinavia having worked more than 15 years in the area. Tobias has experience from most data domains, multiple MDM platforms and been supporting developing “CDQ Data Quality Framework”. He also has experience in business transformation and how you become a digital leader. Today Tobias is a director of a Business Consulting unit at CGI Scandinavia and also leads part of CGI’s master data management offer in Scandinavia.

Yaniv Naor, Senior Manager Master Data Management & Digital Transformation Strategist (business lead), Hugo Boss, GermanyYaniv Naor is an experienced global enterprise business leader and strategist in Master Data Management, Data Governance & Digital Transformation. Following a carrier that spans over 17 years in the fields for Supply Chain, Logistics, HR, ERP & CRM, Yaniv has led multiple enterprise system integrations across various industries (phar-maceuticals, A&D (Aerospace and Defence), consulting, fashion, retail). In his current role, Yaniv leads the HUGO BOSS’s global Master Data Management & Digital transformation, and as a devoted data enthusiast, Keynote speaker and author he is recognized as a thought leader / influencer and visionary.

Dr. Pawel Rzeszucinski, Chief Data Scientist, Codewise, Poland Dr Pawel Rzeszucinski is the author of over 30 publications and patents in the field of broadly defined data analytics. He obtained a master’s degree in computer science from Cranfield University, after which he moved to the University of Manchester, where he obtained a PhD for the project for QinetiQ related to analytical solutions for the diagnosis of helicopter gearboxes. After returning to Poland, he worked as Senior Scientist at ABB Corporate Research Center and Senior Risk Modeler at Strategic Analytics for HSBC. He is currently working as a Chief Data Scientist at Codewise, an AdTech company. Dr Pawel Rzeszucinski is a member of the Forbes Technology Council.

Henrik Overballe, Product Owner for Data Governance, The LEGO Group, DenmarkHenrik Overballe is the Product Owner of the global Data Governance model at the LEGO Group owning the strategic direction and vision for data governance. Before that, he led the centralized Data Management team, and have been working with the LEGO Group for nine years in various leadership and project management roles. He graduated from Aarhus University in Denmark within the field of computer science and business administration. Henrik regularly speaks at conferences about data governance and how to become a data driven company.

Polina Christodoulou, Senior Lawyer – Head of GDPR Department, George Z. Georgiou & Associates LLC Polina Christodoulou is a holder of an LL.B. Law from Aristotle University, Thessaloniki, Greece. She has been called to the Cyprus Bar Association and she is also a member of the Nicosia Bar Association. Polina is heading the GDPR Department at George Z. Georgiou & Associates LLC. She has worked on over 300 GDPR projects the last years, servicing clients from a wide range of industries including financial services, shipping, retail, consultancies, information technology services and pharmaceuticals. Polina spent many years as an in-house lawyer for an international bank and has an excellent understanding of regulation, corporate governance and the operation and practices of large organisations. She speaks Greek, English and Bulgarian.

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Sponsors

Conference Experience Sponsor

Main Sponsor

KANIKLIDES specialises in managing document and records by digitising and storing them, throughout their life. KANIKLIDES offers an advanced secure shredding service, using industrial shredders with security shredding level 4. KANIKLIDES also offers Records Management Consulting and Data Protection Officer Services, which are needed for compliance for the GDPR Regulation. KANIKLIDES takes security very seriously and now ranks as the only Professional Records and Information Services Management Organization – possibly European-wide – with 8 related ISO Certifications.

George Z. Georgiou & Associates LLC is a full-service Cypriot law firm consisting of over 50 experienced lawyers, arbitrators, legal consultants and support staff. As well as advising on GDPR, the Firm undertakes work for local and international clients in the following areas: Arbitration & Mediation, Banking & Finance, Commercial, Corporate M&A, Litigation & International Commercial Litigation, Private Client. Property & Construction, Compliance & Regulatory, Employment & Pensions, Intellectual Property & Media, Tax and Family. It is a dynamic and modern law firm, priding itself on its devotion to professionalism, passion for excellence, and commitment to the legal services it provides clients both in Cyprus and abroad. The Firm is ranked in the main legal directories, Chambers & Partners, Legal 500, Who’s Who Legal and has won over 150 awards in 10 years.

Conferience is the best web app to engage your audience at any event, facilitating direct interaction between organizers, presenters, and delegates. It is ideal for lectures, presentations, conferences, trade shows, training courses, seminars, focus groups and internal (corporate) meetings. Enjoy a number of customized interactivity features on a single web app!

PrimeTel is one of the leading and fastest growing providers of mobile, broadband, fixed telephony and television services in Cyprus. Founded in 2003, the company operates its own private 4G mobile Network and the largest privately owned fiber optic network in Cyprus, offering a variety of complete communication solutions to personal, business and wholesale customers. PrimeTel owns and operates a privately owned ISO certified Landing Station and Data Centre, hosting two submarine cables (Hawk and Tamares) that connect Cyprus with the rest of the world. It’s high performance international network has points-of-presence in Germany, Greece, Russia and the United Kingdom providing network connectivity, data communications and IP-based services. www.primetel.com.cy

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Organiser

Media Sponsors

IMH is the largest business knowledge and information transfer organisation in Cyprus. Its services include the coordination and running of conferences, seminars and commercial exhibitions, specialist business media publishing and human resources consulting. Every year, IMH organises more than 80 conferences related to every sector of the market, commercial exhibitions and training seminars, and undertakes the entire process of five business award ceremonies. IMH publishes the only dedicated business magazines in Cyprus: the Greek language monthly IN Business and the English-language monthly Gold, which are read by tens of thousands of Cypriot and non-Cypriot professionals, managers and entrepreneurs. It also operates the magazines’ accompanying news portals, the IN Business Portal (www.inbusinessnews.com), the GOLD Portal (www.goldnews.com.cy) and the REPORTER (www.reporter.com.cy). ΙΜΗ also delivers via e-mail the IN Business Daily Newsletter, the GOLD News Daily Newsletter and the REPORTER Newsletter. The IMH Business Development Department bids for tenders published by local public sector bodies, the European Union and other international organisations. Through its activities, ΙΜΗ gives businesses a chance to develop, to network, to find new clients and business associates, to communicate with new audiences and discover growth opportunities. www.imhbusiness.com

Accountancy Cyprus is the official journal of the Institute of Certified Public Accountants of Cyprus (ICPAC), now published in association with IMH. Issued quarterly since 1982, it aims to keep Institute members informed on all the latest developments related to the economy, the accounting and audit profession, and to taxation, compliance and regulation issues. It also provides Institute news and includes articles on a wide range of subjects of interest to members. Since June 2016, ICPAC is the publisher of Accountancy Cyprus, while IMH is responsible for its editorial content, design, printing and commercial management.

GOLD magazine was founded in 2011 as the first English-language business monthly in Cyprus. Today, it is not only synonymous with the promotion of good business practices but it has a unique and valuable readership of High Net Worth Individuals, international company executives, English-speaking Cypriot and non-Cypriot businessmen and women. GOLD provides a comprehensive and informed overview of the local business scene, the economy and the market and has gained a reputation for its in-depth articles and revealing interviews with key local and international personalities.www.goldnews.com.cy

IN Business magazine has a monthly readership of more than 40,000. It is the only monthly business magazine in Cyprus that provides a comprehensive overview of all segments of the economy, from retail to services, as well as reporting on new deals, presenting new faces and, generally, everything that’s happening in the local business sphere. IN Business is a pioneer in local business journalism, thanks to its in-depth analysis and research backed by previously unpublished facts and figures.www.inbusinessnews.com

For further information contact: IMH, 5 Aigaleo Str., 2057 Strovolos | P.O.Box 21185, 1503, Nicosia, Cyprus Tel.: +357 22505555 | Fax: + 357 22679820 | E-mail: events@imhbusiness.com | Website: www.imhbusiness.com

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Your attendance at the 3rd Data management Forum you to one year’s free access to the digital

edition of GOLD magazine. Once your conference registration

fee has been paid, you will be contacted by IMH with details

of how to take advantage of this special offer.

digital edition1 year free access to the

REGISTRATION DEADLINE PAYMENTParticipation fees must be paid in advance by Tuesday, 3 March 2020.

WHAT DO THE FEES INCLUDE? Participation fee per person includes registration, a coffee break, networking cocktail and documentation.

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• Participation fees are paid in advance. • Cancellations must be made in writing two days before the start of the conference, otherwise you will be charged 50% of the participation fee. • In case of a no show without a written cancellation two days before the conference, you will be charged 100% of the participation fee.

CONFERENCES: TERMS & CONDITIONS OF PARTICIPATION

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CANCELLATION POLICY

Confirmation of your registration will be sent as soon as possible once we have received your application in writing – either online or by fax or mail. Please note that, in order for you to take part in the conference, your participation fee must be paid in full two days before the first day’s deliberations. Please note, furthermore, that the organisers reserve the right to make changes to the details – though not to the substance – of the conference without prior warning, even if these do not appear in the programme because they occurred after printing and due to unforeseen circumstances. Additionally, you should be aware that, if the organisers are obliged to cancel a conference, they have a responsibility to reimburse any fees paid. They cannot be held responsible, however, for any consequential damage or loss. Finally, please note that an application to participate and an online registration are considered legally binding.

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3rd Data Management ForumThursday, 5 March 2020 | Hilton Nicosia (formerly Hilton Park) Nicosia, Cyprus(REGISTRATION DEADLINE: Tuesday, 3 March 2020)

EVENT PRIVACY NOTICE 1. WHAT IS THE PURPOSE OF THIS DOCUMENT?IMH CSC Ltd is committed to protecting the privacy and security of your personal information. This privacy notice tells you about the information we collect from you when you register to attend one of our events. In collecting this information, we are acting as a data controller. By law we are required to provide you with information about us, about how and why we use your data and about the rights you have over your data.

2. DATA PROTECTION PRINCIPLES We will comply with data protection law and principles, which means that your data will be:• Used lawfully, fairly and in a transparent way.• Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.• Relevant to the purposes we have told you about and limited only to those purposes.• Accurate and kept up to date.• Kept only as long as necessary for the purposes we have told you about.• Kept securely.

3. THE KIND OF INFORMATION WE HOLD ABOUT YOU When you register to attend one of our events, we will collect, store, and use the following categories of personal information about you:• The information you have provided us when completing a booking form or when registering online to attend our events, including organisation, title, first name, last name, job title, telephone number, mobile number, email address, address, city and postal code. • As there is a participation fee to attend the event we also ask for payment and if you choose credit card as a method of payment we ask for card number, expiry date, cardholder name and signature.

4. HOW IS YOUR PERSONAL INFORMATION COLLECTED? We collect personal information about you from the following sources:• You directly.• Your employer/organisation.• Other companies wishing to invite you to an event organized by IMH.

5. HOW WE WILL USE INFORMATION ABOUT YOU We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:• Where we need to perform the contract, we have entered into in order to provide a service to you and your organisation. In other words, we will use your information in order to arrange that you attend our events.• Where we need to provide you with the information, products and/or services that you request from us. • Where we need to comply with a legal obligation.• We may in some circumstances rely on your consent. In those circum-

stances, we will specifically ask whether you agree to us using your data in specified ways. You can withdraw your consent and ask us to delete your information at any time - please see section 11.

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. As you have shown interest in attending our events, we rely on this legal basis to send you information and updates about future events that may be of interest to you. If you DO NOT wish to receive this information, you have the right to object to this by contacting our Data Protection Officer at Iliana.hadjichristodoulou@imhbusiness.com or by clicking the unsubscribe link at the bottom of our e-mails. Some of the above grounds for processing will overlap and there may be several grounds which justify our use of your personal information.

6. AUTOMATED DECISION-MAKINGYou will not be subject to decisions that will have a significant impact on you based solely on automated decision-making.

7. DATA SHARING We may share your data with third parties, including the event organisers and third-party service providers where required by law, where it is necessary to administer the working relationship with your business or where we have another legitimate interest in doing so. We require third parties to respect the security of your data and to treat it in accordance with the law.

8. TRANSFERING INFORMATION OUTSIDE THE EUWe do not transfer your personal data outside the European Economic Area (EEA).

9. DATA SECURITYWe use data processors to help facilitate the organisation of events.We may sometimes charge a fee to attend an event. If this happens, our communications about the event will provide details of the data processor, we use to collect payments. We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees and agents who have a business need-to-know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality. Details of these measures may be obtained from our Data Protection Officer. We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

10. DATA RETENTION We will retain your personal information only for as long as we need it or until you withdraw your consent or you object to processing when exercising your rights in accordance with section 11 below. You can contact our Data Protection Officer at Iliana.hadjichristodoulou@imhbusiness.com to find out more about our retention times.

11. RIGHTS OF ACCESS, CORRECTION, ERASURE, AND RESTRICTIONUnder certain circumstances, by law you have the right to:• Request access to your personal information (commonly known as a

“data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

• Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

• Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).

• Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.

• Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.

• Request the transfer of your personal information to another party.• Right to withdraw consent of your personal information at any time for

processing for any purpose for which you have given consent.If you want to exercise any of the above rights, please contact our Data Protection Officer at Iliana.hadjichristodoulou@imhbusiness.com.

12. DATA PROTECTION OFFICERWe have appointed a Data Protection Officer to oversee compliance with this privacy notice. If you have any questions about this privacy notice or how we handle your personal information, please contact our Data Protection Officer at Iliana.hadjichristodoulou@imhbusiness.com. You have the right to make a complaint at any time to the Commissioner of Personal Data Office, the Cyprus supervisory authority for data protection issues.