data, consultancy and insights ucas’ data products …€¦ · ucas’ data products and services...
TRANSCRIPT
UCAS’ DATA PRODUCTS AND SERVICES2019
UCAS DATA,CONSULTANCY ANDINSIGHTS
> Attract the best talent – optimise our unrivalled student data and insight, to drive your recruitment and marketing campaigns.
> Refine your in-cycle strategy – understand your performance with our range of products, driven by live, in-cycle data.
> Report on operational success – evaluate success with a series of reports that allow you to understand return on investment at a micro level.
> Analyse your biggest opportunities – access data and reporting to inform and shape your future business strategy.
> Other services
Find out how UCAS’ insight can inform the next decision you make. Whether driving additional recruitment, understanding the performance of your current strategy, or planning longer-term initiatives, we have a data service to support you.
1
2
5
7
11
CONTENTS
ATTRACT THE BEST TALENT
Service provided by UCAS
Direct contact service (DCS) Recruit unplaced applicants in Clearing who’ve been matched to your course vacancies, based on your historical acceptances. These applicants have consented to be contacted, providing an opportunity to proactively manage the vacancies you have.
> What do you get? A file of eligible applicants, with their contact details and personal statements.
> When do you get it? On a daily basis on, and after, A level results day.
Who is this for?
Providers
Got a question? Please email [email protected].
Service provided by UCAS Media
Data-driven targeted communications
Use our media channels to talk directly to your target audience, such as students considering university, applicants who haven’t received any offers, accepted applicants, or even graduates who would be a good fit for your company (using our Attract service).
> What do you get? Highly targeted email, SMS, direct mail, or digital placing of messaging.
> When do you get it? At any point in the cycle that’s relevant to you.
Who is this for?
Providers Commercial Employers
Got a question? Please contact your UCAS Media client partner.
ATTRACT THE BEST TALENT
£
£
£
Service provided by UCAS Media
Digital ID serviceIf your products or services are only available to verified applicants (e.g. student bank accounts), this service confirms their eligibility, by allowing you to match them to our application data.
> What do you get? A hashed file of verified student data, allowing you to confirm the status of any students in data you hold.
> When do you get it? At point of ordering.
Who is this for?
Commercial
Got a question? Please contact your UCAS Media client partner.
1
REFINE YOUR IN-CYCLE STRATEGY
Service provided by UCAS
Published in-cycle statistics Understand the current cycle situation at a sector-level, with daily Clearing analysis, and application deadline reporting. Statistics are often accompanied by a short commentary report, summarising the main themes of the published data. This service is provided as part of the UCAS capitation fee.
> What do you get? A statistical release on ucas.com.
> When do you get it? Following the October, January and June deadlines, and daily throughout Confirmation and Clearing.
Who is this for?
Providers
Got a question? Please contact your UCAS relationship manager.
Service provided by UCAS Media
Application and Decision Tracker (2019 cycle only)
Access the only source of unrounded, in-cycle applications and decisions data. Updated online, weekly, throughout the cycle, you can view comparable statistics for the previous two cycles, and your application volumes and decision states, as well as those of specific competitors, and the sector as a whole. Weekly updated reports can also be downloaded and used in your own data systems.
> What do you get? Access to an online portal and weekly reports.
> When do you get it? Available throughout the cycle.
Who is this for?
Providers
Got a question? Please email [email protected].
Service provided by UCAS Media
Postgraduate Application Insights
Postgraduate Application Insights, the first of our postgraduate data insight products, delivers an easy to use and entirely flexible monthly snapshot of applications – putting you in control of recruitment performance. With it, you can analyse subject areas by mode of study, offer status, fee status, or type of study, and see how competitors compare.
> What do you get? You’ll receive access to a Tableau file using the two licences included in the price, which will refresh each month with application data.
> When do you get it? After a short onboarding period and there are two onboarding opportunities in the year – April and October.
Who is this for?
Providers
Got a question? Please email [email protected].
£
£FREE
REFINE YOUR IN-CYCLE STRATEGY3
£
Service provided by UCAS Media
Tracker Available to purchase from May, and access in September 2019, Tracker will be replacing Application and Decision Tracker.
Providing unrivalled insight into your in-cycle performance, and a validated view of your applications and decisions, it offers an intuitive and fully visualised level of analysis, exactly when you need it.
There are two levels available. Standard level gives detailed insight into your own performance, as well as management information to help you manage your applications and decisions. Enhanced level allows you to benchmark against your direct competitors and the sector, then access custom reports on applications and decisions at individual course-level.
> What do you get? Access to an online tool and filterable, bespoke reports.
> When do you get it? Available throughout the cycle.
Who is this for?
Providers
Got a question? Please email [email protected]
Service provided by UCAS
UCAS Teacher Training daily reporting
Understand your current in-cycle situation, with all National College for Teaching and Leadership (NCTL) allocated training programmes – enabling you to compare your own situation with the sector, at key points in the cycle. This service is provided as part of the UCAS capitation fee.
> What do you get? A publication of daily in-cycle statistics for all NCTL allocated training programmes by subject, course type, and region, and a daily extract of registrants who have consented to be contacted.
> When do you get it? On a daily basis throughout the application cycle.
Who is this for?
UCAS Teacher Training providers
Got a question? Please contact your UCAS Teacher Training relationship manager.
Service provided by UCAS Media
Clearing ForecastUnderstand the number of applicants expected to be placed with you, at course-level, by A level results day. Plus, optimise your recruitment strategy and inform your decision-making by exploring an expectation of how the market will look for each of your subjects in terms of unplaced applicants on A level results day.
> What do you get? Access to an interactive Tableau dashboard for up to three users.
> When do you get it? The first iteration is planned for mid May, then followed up after the June deadline for another forecast.
Who is this for?
Providers
Got a question? Please email [email protected]
£FREE
REFINE YOUR IN-CYCLE STRATEGY4
Service provided by UCAS
Provider-level deadline reporting
Understand your own current in-cycle situation with provider-level application deadline reporting, enabling you to compare your own situation with the whole sector, at key points in the cycle, and adjust as needed. This service is provided as part of the UCAS capitation fee.
> What do you get? Provider-level versions of the public reports, including CSV data files to support integration with your own data systems.
> When do you get it? Following the October, January and June deadlines, and daily throughout Confirmation and Clearing.
Who is this for?
Providers
Got a question? Please contact your UCAS relationship manager.
FREE
REPORT ON OPERATIONAL SUCCESS
Service provided by UCAS Media
Offer-making data packEnsure consistency in your offer-making by benchmarking the number of applications, offers, unconditional offers, conditional offers, and rejects made at a national level, provider Tariff band, provider region, and individual named provider.
> What do you get? A bundled package of EXACT CSV data files.
> When do you get it? At point of ordering.
Who is this for?
Providers
Got a question? Please email [email protected].
Service provided by UCAS Media
Events reportingEnd-to-end conversion analysis for exhibitors, which enable you to understand the impact of your event attendance on subsequent applications.
> What do you get? A report providing an analysis of applicant data captured through scanners at any HE conferences or exhibitions you’ve exhibited at.
> When do you get it? At the end of the season of events.
Who is this for?
Providers Commercial Employers
Got a question? Please email [email protected].
Service provided by UCAS Media
Clearing insightsUnderstand your performance in Clearing against your competitors, who you lost applicants to and gained applicants from in Clearing last year, and what is important to applicants who were placed in Clearing when making their decisions through exclusive access to sector-level survey data.
> What do you get? Access to an interactive Tableau dashboard for up to three users.
> When do you get it? At the point of ordering.
Who is this for?
Providers
Got a question? Please email [email protected].
Service provided by UCAS
STROBE data matchingAllows you to obtain aggregated statistics, relating to known individuals we can match to our data, on outcomes in higher education. STROBE is particularly relevant to providers of outreach activities, seeking to evaluate the outcomes achieved for their participants, and anyone wishing to evaluate the return on investment from hard-to-measure interventions or activities such as open days. This service is provided as part of the UCAS capitation fee where the focus is on widening participation.
> What do you get? A report detailing the relevant statistics for your cohort of individuals.
> When do you get it? Following order confirmation.
Who is this for?
Providers and widening participation organisations
Got a question? Please email [email protected].
£
£ £
£ FREE
REPORT ON OPERATIONAL SUCCESS6
ANALYSE YOUR BIGGEST OPPORTUNITIES
Service provided by UCAS
End of Cycle reportsAccess statistics and reports exploring trends in demand, offer-making, and application outcomes. This service is provided as part of the UCAS capitation fee.
> What do you get? The ability to review our statistical breakdown of the previous cycle.
> When do you get it? After the end of cycle – data is published in January.
Who is this for?
Providers
Got a question? Please contact your UCAS relationship manager.
Service provided by UCAS Media
EXACT dataA query-led data service, which allows you to understand your own, and your competitors, performance, identify trends, and inform strategic decision-making about future course or programme provision and demand.
> What do you get? A bespoke data file matching your specific requirements.
> When do you get it? At point of ordering.
Who is this for?
Providers Employers Commercial
Got a question? Please email [email protected].
Service provided by UCAS Media
Schools data packUnderstand where your applicants come from – by Apply centre – and explore where you’re currently not getting applicants from, but could be – use this to inform your schools liaison strategy, and understand qualification types you can draw upon.
> What do you get? A bundled packaged of EXACT CSV data files.
> When do you get it? At point of ordering.
Who is this for?
Providers
Got a question? Please email [email protected].
Service provided by UCAS Media
Untapped opportunitiesExplore where you could recruit additional applicants beyond your current geographical area and school reach, allowing you to focus your investment in areas where current, and relevant students, may be unaware of you.
> What do you get? A report which details the geographic spread of your existing applicants, and where you can find additional applicants. You will also get access to an interactive dashboard through Tableau along with the report.
> When do you get it? At point of ordering.
Who is this for?
Providers
Got a question? Please email [email protected].
£
£
£
FREE
ANALYSE YOUR BIGGEST OPPORTUNITIES8
Service provided by UCAS Media
International data packRefine your international recruitment strategy with unparalleled insight into where international students come from, where they go, and how they behave. Understand key trends in the sector, and how your current reach into that market compares. We’ll highlight your strengths and areas for potential recruitment growth.
> What do you get? A set of CSV outputs, with a fully visualised slide deck that explains our findings, alongside an easy-to-action insight report.
> When do you get it? At point of ordering.
Who is this for?
Providers
Got a question? Please email [email protected].
Service provided by UCAS Media
Conversion analysisUnderstand, based on conversion statistics, who your competitors are, at each stage in the application cycle, and, crucially for competitor advantage, where you gain or lose applicants in the process.
> What do you get? A PDF report and underlying data.
> When do you get it? At point of ordering.
Who is this for?
Providers
Got a question? Please email [email protected].
Service provided by UCAS
Provider EXACT record supply (known as PERS)
A set of self-serve datasets, supplied directly to you under special licence, which enables you to undertake analysis of your own performance throughout the application cycle. This service is provided as part of the UCAS capitation fee.
> What do you get? A set of comprehensive data files covering your own provider data.
> When do you get it? Reference points for the data are January deadline (available in late February), June deadline (available in early August), Day 28 (available in mid-October), and End of Cycle (available in mid-December).
Who is this for?
Providers
Got a question? Please email [email protected].
Service provided by UCAS
Analysis notesShort, free to access reports, covering a single topic of interest. They are published throughout the year on ucas.com. This service is provided as part of the UCAS capitation fee.
> What do you get? Access to the latest analytical thinking on relevant topics.
> When do you get it? Throughout the year when we publish new articles.
Who is this for?
Providers Stakeholders
Got a question? Please contact your UCAS relationship manager.
£
£
FREE
FREE
ANALYSE YOUR BIGGEST OPPORTUNITIES9
Service provided by UCAS Media
MarketscanUnderstand the market trends for a group of courses, to simplify decisions around course titling, course viability, mergers, removals, and additions.
> What do you get? A report examining the specific courses you’re interested in.
> When do you get it? At point of ordering.
Who is this for?
Providers
Got a question? Please email [email protected].
Service provided by UCAS Media
Student decisions reportHear the student’s voice – find out which factors were the most important to applicants in deciding which offers to accept. Use this provider-level report to understand which areas you’re strongest in, your priority areas for development, and how you’re performing against your competitors.
> What do you get? Detailed reports highlighting factors which have been important to students’ decision-making, including the free text they’ve included.
> When do you get it? At the end of the cycle once students have made their final choices – July.
Who is this for?
Providers
Got a question? Please email [email protected].
Service provided by UCAS Media
Student banking reportsUnderstand in detail the market in student bank accounts, and where your brand fits. Clarify the demographics where your market share is high, and those where there is room for growth. Learn about how students make decisions about choosing and opening student accounts.
> What do you get? Two detailed reports covering decision-making and market share data, each comparing your brand against the competition.
> When do you get it? Reports published annually, during the Autumn.
Who is this for?
Commercial – banks
Got a question? Please contact your UCAS Media client partner.
£
£
£
Service provided by UCAS
Reports by sex, area background, and ethnic group
Explore trends in your provider’s applications, offers, and placed applicants, by sex, area background, and ethnic group. This service is provided as part of the UCAS capitation fee.
> What do you get? A report showing statistics, alongside measures that show them in context, and CSV data file for further analysis.
> When do you get it? Equality reports are published on ucas.com at the end of January – you have a four-week preview period of the reports ahead of the publication.
Who is this for?
Providers
Got a question? Please contact your UCAS relationship manager.
FREE
ANALYSE YOUR BIGGEST OPPORTUNITIES10
OTHER SERVICES
Bespoke data consultancyReceive actionable recommendations for your specific challenges – all delivered through close collaboration.
Insight daysDelve into one hot topic as we bring our insight to you.
Data masterclassesUnderstand the sector and identify your position in a competitive market, across a series of key areas.
EXPLORE, INFORM, AND UNDERSTAND
12
Applicants are at the heart of our business, putting us in the best position to provide you with insight to inform your business strategy – whatever your challenge.
Need more advice on how to achieve results? Our relationship managers and client partners are here to help.
www.ucas.com/providers/services/contact-us