data, design and process: multi-team collaboration driving zero waste around sensitive workplace...
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Beth SturgeonGoogle@google
Lauren RiggsGoogle@google
Katie BerlentGoogle@google
Data, Design and Process: Multi-team Collaboration Driving Zero Waste around Sensitive Workplace Waste
#SB16SD #ActivatingPurpose
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IMAGE
Consider It
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IMAGE How did we build a team?
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IMAGE What were the key elements of the strategy?
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IMAGE How did we leverage data?
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google.com/trends
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You MomNever Told
YouToiletside
ChatsMenstrualMusings
Ask a friend PunctuationCampaign
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google.com/insights
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IMAGE What did we learn about influencing user behavior?
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90%90% positive feedback across channels: 52/57 comments coded trending positive
375 Unique visitors to our site in just one month
45% Bounce rate for site, with 1100+ unique pageviews
15 Direct comments to our website
All 250 cups taken in less than two weeks
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IMAGE What was our strategy for getting buy in?
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IMAGE How did we develop our comms strategy?
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IMAGE How did we capture and use feedback?
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“I love that you are doing this. The world
loves that you are doing this. Thank
you!” “Super excited to see them in the
bathroom and I am honestly (never thought
I'd say this) looking forward to my next
period to try a cup out!”
“This is awesome!I just discovered
menstrual cups a few months ago and am
loving it.”
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IMAGE
Consider It
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IMAGE User engagement can be a sustainability tool
Our motives were waste reductionand providing options
We asked for advice to turn decision-makers into champions
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THANK YOU!
#SB16SD #ActivatingPurpose
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