data doesn't lie! why referrals should be in your marketing mix
TRANSCRIPT
16%
18%
HIGHERTHE LTV OF A REFERRED CUSTOMER IS
customers
than that of
(Harvard Business Review)
4XLEADS GENERATED FROM
REFERRALS
NON-REFERRED
convert
BETTER than marketing leads(emarketer)
LESS
REFERRED CUSTOMERS
CHURN
than non-referred customers(Marketing Business Review)
Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete tracking and management of referrals with 100% accuracy so no referral is missed. Enterprises like ADP and DIRECTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates. www.Amplifinity.com
to buy a product recommended by a friend
400%MORELIKELY
CUSTOMERS ARE
(Nielson)
SALES ANDMARKETING ARE
REFERRAL OPPORTUNITIES
THIS MEANS THAT
MISSING
83%
29%
OF PROSPECTS
...YET ONLY
ACTUALLY DO(Texas Tech)
REFERAFTER A POSITIVE EXPERIENCE.. .
are willing to
Did you know...?
Industry experts agree...
Referrals drive revenue
Visit Amplifinity.com to learn more
Referral advocacy is the new demand generation
REFERRAL MARKETING IS A
LEADSLOW-COST
CHANNELthat offers a HIGH VOLUME
of EXCELLENT
53%of b-to-b companies are planning to
in the next 12 months
INVEST IN TECHNOLOGYTOSUPPORT CUSTOMER
ADVOCACY EFFORTS
CUSTOMERS OBTAINED THROUGH
REFERRALSare both more
and moreLOYAL
VALUABLETHAN OTHER CUSTOMERS