data dog gov final draft

7/29/2019 Data Dog Gov Final Draft

1/16

DATA.GOVMatching Government Data with Rapid Innovation

Troy FinniganVarun RamMilton ClementJay Lee


2/16

Overview

Approach

Summary

Agenda

StakeholdersKey Issues


3/16

Overview

Approach

Summary

Stakeholder

Agenda

Obstacles and Mitigation Plan

Implementation Plan

Recommendations

Key Issues

Stakeholder Stakeholder


4/16

Overview

Approach

Summary

Recap of recommendations

Q & A

Agenda


5/16

Data.gov is an ecosystem for all stakeholders

Data | Tools

CommercialOrganizations

Citizens

GovernmentAgencies

DevelopApplications

UseProvide

Use Use

DevelopApplications

Applications


6/16

As Data.gov looks ahead, they face three main issues

National Security Data Quality

Awareness and Usability of data

The idea behind data.gov was simple:

Move government data to the web. Make data available in raw, machine-readable format. Encourage people to use the data. Harness the wisdom of crowds, couple that with

transparency.

Better Government

Awareness Marketing

Usability Education


7/16

GovernmentAgencies

CommercialCompanies

General Public

Recommendation ImplementationObstacles/

Mitigation Plan

Increase Site Awareness and Usage: Government Agencies

Most agencies are already aware of data.gov Agencies both provide and use government data Value proposition unique to each agency

We need to convey the benefit of providingand using data on the site

Collaboration Broker

NEED


8/16

GovernmentAgencies

CommercialCompanies

General Public


Mitigation Plan


Create collaboration team

4-5 person team within the office of the CIO Either government personnel or federal contractor

Ideal brokers would have existing highly-developed inter-agency relationships

Clearly define teams objective: increase inter-agency usageof Data.gov

Deliver proposals to different agencies

Visualize the benefit to the client Example of how DOT and NOAA could collaborate

Training 3-4 weeks Research how agencies are currently using Data.gov and

identify best practices


9/16

GovernmentAgencies

CommercialCompanies

General Public


Mitigation Plan


Obstacles Mitigation Plan

Obtaining

buy In fromagencies

Identify key champions within high priority

agencies Strengthen value proposition Support from Whitehouse

ResourceConstraints

Facilitate inter-agency competition bydashboarding which agencies are most effectivelyusing Data.gov

Metric include data sets contributed, applicationsdeveloped, and most recent uploads

MeasuringSuccess

Track number of new data sets uploaded per weekper agency engaged, and new inter-agency data.govinitiatives per week


10/16

GovernmentAgencies

CommercialCompanies

General Public


Mitigation Plan

Increase Site Awareness and Usage: Commercial Organizations

Market Find companies already using data successfully (case

alluded to Microsoft)

Create whitepapers and disseminate to largeorganizations likely to benefit from site data

Google Maps example

Educate

Create a list of best practices that highlight how certain

industriescould utilize data.gov Example of how the BLS has mountains of laborstatistics that could benefit various industries Average wage New housing starts Average sale price


11/16

GovernmentAgencies

CommercialCompanies

General Public


Mitigation Plan


Active Approach: Build a team of relationship managers acting as

internal consultants.

8-10 individuals Either government personnel or federal

contractors

Passive Approach: Create a webpage attached to Data.gov that

highlights best practices and examples. Send updates to mailing list of interested

companies and trade associations.

Timeline Compile team: 4-6 weeks Outreach process: Ongoing for 2-3 years


12/16

GovernmentAgencies

CommercialCompanies

General Public


Mitigation Plan



Gathering credible

information fromcompanies

Emphasize how this could be a

marketing opportunity for participatingorganizations

Limited reach: toomany companies

Partner with trade associations whosejob it is to transfer best practices acrosstheir industry players (RILA, FINRA, etc.)

Measuringsuccess

Internal dashboard showing where RMsstand relative to stated goals

Define list of goals: which industries toreach, which trade associations will bemost effective. Revisit list every 3-6 months


13/16

GovernmentAgencies

CommercialCompanies

General Public


Mitigation Plan

Increase Site Awareness and Usage: General Public

I will use data becauseI know it is there for me to use.

I know what to do with it.

Personal Economics Market data through public service announcements

(PSAs). Show specific examples of how the public

can utilize the data. (Question: Am I being paid fairly?)

Community Economics Market data through (PSAs). Show how citizens can

use the data for community outreach anddevelopment.

(Question: Where can I take my kids during thesummer?)


14/16

GovernmentAgencies

CommercialCompanies

General Public


Mitigation Plan


Keep in Mind No product development team in the general public.

Vital to success of this project that specific examples

be given. Generalpublic will need to be led.

Relationship Managers Team of internal marketing, economic, as well as

suburban and urban develop consultants (11consultants total).

Timeline Analysis: 8-12 weeks Implementation: Initial rollout over 4-8 weeks Evaluation: Specific regions evaluated over a 2 year

period


15/16

GovernmentAgencies

CommercialCompanies

General Public


Mitigation Plan



Measuringmetrics ofsuccess.

Is this this

project working?

Project team should work onspecific regions first. Perform a current and evaluative

analysis of the region. Testable Statement: 30%

increase in usage of Data.govwebsite by that region.

Development ofPSAs are

agency specific,and fundingspecific.

Congressional approval will beneeded for funding, but economicinitiatives are popular.

Great opportunity for internships.


16/16

Summary

GovernmentAgencies

CommercialOrganizations

Citizens

CollaborationBroker

Whitepapers andBest Practices

PSAsRecommendation

Stakeholder

Awareness and Usability of dataCentral Issue

data dog gov final draft

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