data-driven everything
DESCRIPTION
Präsentation von der Reconnect14 in München am 5.6.2014 Presentation at Reconnect14 in Munich on Jun 5 2014TRANSCRIPT
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DATA-DRIVEN EVERYTHING RECONNECT 14, MÜNCHEN, 5. JUNI 2014
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2 Copyright d.core GmbH, 2014
RUMSFELD, DER BIG-DATA-PROPHET
Quelle: Wikipedia
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3 Copyright d.core GmbH, 2014
RUMSFELD, DER BIG-DATA-PROPHET
„Things we know that we know“
Homepages, Dokumente, Fotos => Internet-Zeitalter
„Things we know that we don‘t know“
Index, Business Intelligence, Data Warehouses => Suchmaschinen-Zeitalter
„Things we don‘t know that we don‘t know“
Social Media, Networks, Content Curation => Big Data-Zeitalter
Quelle: Wikipedia
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4 Copyright d.core GmbH, 2014
DATEN SIND WICHTIGER ALS ALGORITHMEN
Quelle: Michele Bank / Eric Brill (2001)
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5 Copyright d.core GmbH, 2014
DIE METADATEN-REVOLUTION
Quelle: Flickr API, Twitter API, Visualisierung: d.core
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6 Copyright d.core GmbH, 2014
DIE WICHTIGSTEN BIG-DATA-AUFGABEN
Predictive Analytics Vorhersagen über Verhalten, Interessen und Einstellungen
Social Network Analysis Netzwerkstrukturen in Daten erkennen („Graph Thinking“)
Text Mining Muster und Sinn aus großen Textmengen extrahieren
Real-time Analytics Echtzeit-Feedback der Nutzer verarbeiten
Data Hubs Daten-Silos aufbrechen und (neu) verknüpfen
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7 Copyright d.core GmbH, 2014
PREDICTIVE ANALYTICS – FILMERFOLGE VORHERSAGEN
Quelle: (li.)Google Insights / d.core (re.) Sitaram Asur / Bernardo Huberman (2010)
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9 Copyright d.core GmbH, 2014
PREDICTIVE ANALYTICS – KRANKHEITEN ERKENNEN
Quelle. Kaggle https://www.kaggle.com/c/predicting-parkinson-s-disease-progression-with-smartphone-data/visualization/1117
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10 Copyright d.core GmbH, 2014
PREDICTIVE ANALYTICS – LOCATION GRAPH
Quelle: Foursquare API, Visualisierung: d.core
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11 Copyright d.core GmbH, 2014
SOCIAL NETWORK ANALYSIS – VENTURE CAPITAL
Quelle: Crunchbase API, Visualisierung d.core
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12 Copyright d.core GmbH, 2014
SOCIAL NETWORK ANALYSIS – MARKENPOSITIONIERUNG
Quelle: best for planning 2014, Visualisierung d.core
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13 Copyright d.core GmbH, 2014
TEXT MINING – BIERSORTEN
Quelle: Beer Mapper http://homepages.cae.wisc.edu/~jamieson/me/BeerMapper.html
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14 Copyright d.core GmbH, 2014
TEXT MINING – PASTANETZWERK
Quelle: Instagram API, Visualisierung d.core
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15 Copyright d.core GmbH, 2014
TEXT MINING – TECH-TRENDS
Quelle: (li.) google.com/research, (re.) d.core
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16 Copyright d.core GmbH, 2014
REAL TIME ANALYTICS – GEOTWEETS
Quelle: Twitter API, Visualisierung d.core
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17 Copyright d.core GmbH, 2014
REAL TIME ANALYTICS – GEOTWEETS
Quelle: Twitter API, OpenStreetMap, Visualisierung: d.core
„#rollfeldpic“
„Na toll, Verspätung #mvv #sbahn“
„Hunger!! Jetzt nen 1958er Burger “
„WTF schon wieder Außenposition!!1!“
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19 Copyright d.core GmbH, 2014
DATA HUB
Quelle. Wikipedia http://en.wikipedia.org/wiki/Terok_Nor
Verhaltensdaten Clickstreams, Logfiles, Trackingdaten
Transaktionsdaten Einkäufe, Bestellungen, Bezahlungen
Interaktionsdaten Twitter, Facebook, Instagram, Goodreads
Drittanbieterdaten Studien, Typologien, Geodaten
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20 Copyright d.core GmbH, 2014
FAZIT
Quelle: Wall Street Journal
DATA
• Marc Andreessen (2011): „More and more major businesses and industries are being run on software and delivered as online services—from movies to agriculture to national defense.”
• Heute: Immer mehr Unternehmen in den unterschiedlichsten Branchen befinden sich im Wettbewerb um Daten (Google, Facebook, Tesla, Wallmart …)
• => Data is Eating the World
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VIELEN DANK – FRAGEN? BENEDIKT KÖHLER - @FURUKAMA WWW.DCORE.DE