Data driven marketing... that doesn’t drive you madA blow-by-blow guide to the numbers shaping your data-driven marketing

Statistics trending up, down, and

around in six key areas of marketing.

MARKETING AUTOMATION:Business strategy does the robot

3 OUT OF 10professionals aspire to implement automation software.

4.76%(And their customers will soon be saying no-no to them.)

are a definite no-no.

Just

(All we can say to that is purrrrrrrrr...)

8 out of 10 cats,marketersalready have marketing automation software implemented within their business, or aspire to do so.

sorry

TAKEOUT:Companies today realise that to get value from their customer data, they need to join it up - applications, data, web sources - for a single view of the customer.

BIG DATA: It just keeps getting bigger

Today, a database with mere MILLIONS of transactions......is pretty standard.

71%of marketing data professionals manage database volumes in the millions to hundreds of millions.

But their growth is slowing.

Three-quarters of data professionals predict growth of 10% in data volumes this year.(So, just another ten million transactions then.)

TAKEOUT:Big Data means more scope than ever for INTERROGATING YOUR DATA.

Mine and dig, sieve and sort. There are insights waiting to become your next strategy.

CLOUD COMPUTING: Wandering made less lonely

Around HALF of all companies view cloud sourced applications positively...

19%Yet only

are actually doing it.

Experts WARY of cloudbased services DOUBLED IN NUMBER.

But interestingly:

(From 22% to 41%.)

TAKEOUT:Computing in the cloud doesn’t mean throwing caution to the wind.

A nuanced view of the cloud’s benefits and risks is forming.

People know that *ultimately*, THERE IS NO CLOUD - just someone else’s computer.

MOBILE MARKETING: Movin’ and shakin’, the moves they’re makin’

A CONFUSION OF APPS.Almost a third of companies have a mobile app available…

...with half of those doing push notifications to stay top-of-mind.

And seeing it stare back at them, with plans to develop their own mobile services.

42%Another

are STARING INTO THE APP ABYSS.

TAKEOUT:The mobile space isn’t a separate space any more.

Treat it as part of the customer experience. Your customers already are.

REAL TIME CAMPAIGNING: Keeping it real on the trail

More than

ONE IN TEN marketers already use LIVE DATAto serve their ads and inform their campaigns.

That’s 90% who haven’t caught the bug yet!

The good news?

TAKEOUT:If you thought EVERYONE used live data these days, think again.

Could adopting it NOW… get your business out in front?

MULTI-CHANNEL MARKETING: Every which way but lose

With more ad-spend going to online than broadcast,

58%Over

of marketers use tried and trusted EMAIL MARKETING as their dominant channel.

But more channels matter than the Great King of @.

It’s DIRECT MAIL!What comes SECOND?

Nearly a THIRD of direct marketers use it as their main choice… and are getting results from it.

1 in 100With less than

using social media predominantly.

TAKEOUT:Marketers use WHAT WORKS, not WHAT’S TRENDY.(or even trend-ing.)

THESE ARE THE NUMBERS THAT SHAPE OUR WORLD.Are you ready to make them yours?

See all the numbers behind these 6 key areas of marketing by downloading:

Trend Report 2016 Data Driven Marketing

Apteco Ltd

Trend Report 2016

Data driven marketing

This report discusses the findings of a survey of over 300 FastStats® software users working within marketing and technology disciplines across a variety of industries. Read on to discover what other organisations are doing with their data in the challenging areas of marketing automation, social media, real time and multi-channel campaigning. Comparing the data to the previous year’s results, this report uncovers trends in the adoption of marketing automation, mobile marketing, growing data volumes and cloud hosting, as well as revealing what is high on the agenda for marketers over the coming year.

Apteco Ltd Warwick, UK +44 (0) 1926 407565 info@apteco.com www.apteco.com

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