data driven optimization of content - gbg chennai march 2016 meetup

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Data Driven Optimization - Madhan

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Page 1: Data Driven Optimization of Content - GBG Chennai March 2016 Meetup

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Data Driven Optimization- Madhan

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Integrate Webmaster Data

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Implement Custom/ Site Search

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Setup Event Tracking

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Take Advantage on Advanced Segments

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Always Measure Site Speed

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Evaluate Active Users

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Always do A/B Testing

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10 Seconds is all you have

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Manage and Publish Tags via GTM

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The 3 C’s of Content Measurement

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Content Grouping

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Conversion Tracking

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Custom Reports

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Knowledge panel

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Featured Snippet

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Answer Box

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Markup for Movies

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Questions?

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